The final touch to any media plan:

College Students.

media kit fall 2015

For 21 years,

we’ve helped companies

engage with college students

at more than 500 universities worldwide

about diretec

Diretec acquired ABS Notebooks in the US.

Diretec Worldwide: Diretec Latin America HQ - Monterrey, Mexico

Diretec Europe HQ - Madrid, Spain Diretec USA- New York, USA

interactive notebooks

!  Universities (exclusivity contracts)

"  Provide key content

"  Distribute notebooks

!  Students get it free

"  Use the notebooks in class & at home

"  See ads from companies all semester long

!  Companies communicate with students

"  Print ads that touch students

"  Ads are seen countless times

“A triple win: for students, schools and businesses.” Entrepreneur

1.  Touch it! It is real.

2.  It’s simple.

3.  It’s always ON.

4.  It’s unique.

5.  It’s personal.

notebook simplicity advantage

“Despite a million different apps, paper is still the most popular way to jot down notes”

Lifehacker.com 9/25/-13 Note Taking Compared: Evernote vs Plain Text vs. Pen and Paper.

Could you draw any of these easily on your smartphone?

Green Notebook

“The SFI standard covers key values such as protection of biodiversity, species at risk and wildlife habitat; sustainable harvest levels; protection of water quality; and prompt regeneration.”

Is paper green? Yes, if it comes from sustainably managed forests, where for every tree harvested, several more are planted or naturally regenerated in their place.

Sustainable Forestry Initiative (SFI)

Notebook Use:

!  Average use/semester >96 !  Use it at least twice a week 90%

Notebook Ads impact:

!  Propensity to purchase vs. TV & Online 8x !  Average increase in purchase 59%+ !  Memory recall increase 25%+

!  Brand awareness increase 18%+ !  Propensity to purchase increase 82%+

it simply works

Source: Next Level Research Independent Study of ABS Notebooks Platform. ABS Notebooks is now NoteTAG.

"It's incredible the amount of positive feedback it generates.” Brand Manager, Altoids – Wrigley

1,045,000 college students nationwide

108 participating universities (1/3)

108 participating universities (2/3)

108 participating universities (3/3)

“I have asked every student. They definitely use it.” Robert Doyle, Associate Dean, Harvard College

at a glance

Calendar Events, & Premieres

Dividers Featured Brands

Covers Main Sponsors

All trademarks and/or copyrights are the property of their respective owners.

Notes CSR Good Actions

NoteTAG Catalog

Index

01College Catalogue Fall 2014

Auto02

08

26

32

42

60

72

80

88

94

114

Dining

Beauty & Personal Care

Electronics Tech

Food & Beverages

Health

Home & Dorm

Money & Services

School Tools

Style

Travel

Special Advertising Section inside the NoteTAG Free Notebook Program for

Top US Universities.

All trademarks and/or copyrights are the property of their respective owners.

NoteTAG Catalogue

!  Circulation Fall 2015: 1,045,000

!  Universities: 108 nationwide

!  Impacts: > 100 Million!

!  Back Cover: $390,000

!  Inside Front & Back Cover $329,000 !  Subject Sponsor (Divider): $290,000 !  Event of the Week: $75,000

!  Full Page Catalogue: $65,000

numbers sheet

!  Circulation Fall 2015: 1,045,000

!  Universities: 108 nationwide

!  Impacts: > 100 Million! !  Frequency: 2x Fall & Spring

!  Male / 43% / Female: 57% !  Age: 18–24 !  Students that work: 71%! Source: US Census Report 2011

!  Household Income: $78,236 !  Closing: July 24, 2015 !  Distribution: August 17, 2015

Key Info

Contact: Gaby Clautle | Ads Leader | gabriela@notetag.com | 201-618-1808 14 Wall St, 20th Floor. New York, NY 10005