2015 MEDIA KIT - Foreign Policy...

MEDIA KIT 2015

TABLE OF CONTENTS 3-4 Meet the Editors………………………………………..……………….

5 FP magazine……………………………………………….…

6 ForeignPolicy.com………………………………………….

7 Recent contributors to FP………………………………………….

8

FP Events……………….…………………………………………………...

10-14 Editorial Coverage and Advertising Options..................

11

12

Finance and Economics…………………………………

13

Energy………………………………………………………...…..

14

Advertising Solutions Overviews.......................................

10 Defense & Security..………………………………………..

16

Travel……………………………..……………………..…………

17

Education…………..……………………………………………

18

Advocacy………………………………………………………...

14-18

Nation Branding………………………………………..……

19-21

Editorial Calendar………………………………………………………

19

Ad Specs and Rates…………………………………………………..

21

Digital Ad Specs and Rates……………………………

E-newsletter Ad Specs and Rates…………………

20

Print Ad Specs and Rates………………………………

5-6 Audience Profiles....................................................................

2

Technology and Cyber……………………………...…….

FP Voices……………………….………………………………………….

Contact Us…………….………….…………………..……………………. 22

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MEET THE EDITORS

David Rothkopf David Rothkopf is CEO and Editor of The FP Group, where he oversees all editorial, publishing, event, and other operations of the company, publishers of FP magazine. He is the author of numerous internationally acclaimed books including most recently, National Insecurity: American Leadership in an Age of Fear, published in October 2014. In addition, David is a visiting scholar at the Carnegie Endowment for international Peace, chairman of the National Strategic Investment Dialogue. David also served as Deputy Under Secretary of Commerce for International Trade during the Clinton Administration.

Ben Pauker Ben Pauker is Executive Editor at The FP Group. Ben came to FP in May 2010 from World Policy Journal, where he was managing editor from 2007-2010. A native of New York, he grew up in Brazil, Australia, and Thailand, and has written for Harpers, The Economist, and the Chicago Tribune, among other publications.

Mindy Kay Bricker Mindy Kay Bricker is FP’s Executive Editor of Print. Before joining FP she was the editor of the Bulletin of the Atomic Scientists and, before that, the online managing editor of World Affairs journal. From 2002-2009, she was based in Prague, where she reported and edited for a number of publications.

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Photo above: CEO and Editor, David Rothkopf, addresses the audience at the launch party for the release of War Dogs, a book by deputy editor, Rebecca Frankel in fall 2014

MEET THE EDITORS

Seyward Darby Seyward Darby is deputy editor, print at FP. She was previously an editor for the New Republic and Transitions Online, a Prague-based web magazine covering the former communist space. She has written for, among other publications, The Atlantic, Vanity Fair, and the New Civil Right Movement, and Balkan Insight. She has reported on diplomatic connections between Syrian rebels and Kosovo’s government, LGBT rights in Eastern Europe, and lackluster U.N. efforts to promote human rights in Burma.

Yochi Dreazen Yochi Dreazen is a Managing Editor for News at FP. He is also writer-in-residence at the Center for a New American Security. His book about military suicide was published in Random House’s Crown division in 2014. Prior to joining FP, Dreazen was a contributing editor at The Atlantic and the senior national correspondent for National Journal, and military correspondent for the Wall Street Journal. Dreazen has made more than 12 lengthy trips to Iraq and Afghanistan and has spent a total of nearly four years on the ground .

Rebecca Frankel Rebecca Frankel is deputy editor, online, at FP. She is the author of War Dogs, (Palgrave, 2014). Before joining FP in 2008, she was managing editor of Moment Magazine, a publication founded by Elie Wiesel in 1975, where she began working in 2003. In addition to her work on war dogs, Frankel has written on a wide range of topics from the religious escapades of singer Bob Dylan to Hitler’s family doctor.

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Photo above: Global Thinkers in the “Agitators” category are announced at FP’s annual Global Thinkers Gala in November 2014

FP MAGAZINE Bold Reporting. Diverse Voices. Innovative Design. Now in our 45th year of publication, we are proudly releasing a completely redesigned print magazine. Long the forum for debate for the world’s leading thinkers on international relations and global economics, FP is continuing on its fast-growth trajectory in circulation and readership among the most influential leaders with reorganized editorial departments producing features on defense, technology, finance and economics, energy, travel, and books in every issue.

Frequency

•  Bimonthly publication •  6 issues per year

Readership

•  377,000+ readers per issue •  68,000 active print subscribers •  93% subscription/7% newsstand

Profile

•  Male/Female: 73%/27% •  60% United States/40% global •  76% have a college degree or above •  Median Age: 47 •  Median HHI: $161,706

!  26% affluent Millennials 18-32 !  30% affluent Gen Xers 33-49

!  36% affluent Boomers 50-68 !  Over 60% consider themselves an opinion leader

compared to just 48% of Foreign Affairs and 46% of Economist readers

Source: Ipsos Affluent Survey USA 2014 5

Awards

•  3 National Magazine Awards •  5 Folio Magazine Eddie Awards for Editorial

Excellence •  Overseas Press Club Award •  Military Reporters and Editors Award for Best

Content

Photo above: Table of contents of the January/February 2015 issue of FP, the first issue of the completely redesigned magazine

2014 Global Thinkers Issue of FP magazine

Engagement

•  90% of FP magazine readers read every issue •  Over 70% have referred to FP content in a document or

presentation.

FOREIGNPOLICY.COM

Readership

Awards

•  2.5mm unique visitors per month* •  1.2 mm unique visitors on mobile devices* •  1 mm registered users •  300,000+ opt-in e-newsletter subscribers

•  3 Digital National Magazine Awards •  Overseas Press Club Award for General Excellence for

best overall international coverage on a website •  Military Reporters and Editors Award for Best Online

Content

Profile** •  Male/Female: 67%/33% •  US/Global: 60%/40% •  Median HHI: $156,407 •  Median Age: 38.5

!  29% affluent Millennials 18-32 !  43% affluent Gen Xers 33-49 !  22% affluent Boomers 50-68

The Essential Modern Guide to Global Affairs

Continuing on its fast-pace growth trajectory, ForeignPolicy.com doubled its paid readers in 2014 from roughly 70,000 to over 130,000 and doubled its registered users who wish to access our digital content without a subscription. The website’s total redesign in late 2013 now organizes the immense volume of content into digital channels based on topics and world regions for easy navigation by our information-hungry readers. ForeignPolicy.com is the only independent magazine that has won consecutive digital national magazine awards every year since it was established in 2009.

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New York: 115,000

Washington, DC: 103,600

Los Angeles: 83,600

Chicago: 45,300

Atlanta: 37,580

Seattle/Tacoma: 37,400

Dallas/Ft. Worth: 33,000

Houston: 26,000

San Francisco: 60,400

Geographic Reach

United States (1.5 mm monthly unique visitors)***

Photo above: Homepage banner of ForeignPolicy.com totally redesigned based on reader input and re-launched in December 2013

Latin America: 30,000+

Canada: 60,000

Russia: 12,000

Europe: 272,000

Middle East: 60,000

Asia: 106,000

Australia/NZ: 32,000

Africa: 11,000

Global (1 mm monthly unique visitors) ***

Engagement

•  FP readers spend on average 2x the time on our site as they do on The Economist and 4x the time as on Foreign Affairs±

•  Average reader visits our site more than 4x per week, almost 30% visit daily±

* Comscore MyMetrix 2014; **Ipsos Affluent Survey USA 2013/2014 Double-Base ForeignPolicy.com; ***Adobe Omniture; ±FP Internal Readership Study

RECENT CONTRIBUTORS

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Photo above: Managing Director of the International Monetary Fund, Christine Lagarde, gives her acceptance speech after receiving FP’s 2014 Diplomat of the Year Award

Anne-Marie Slaughter

Dir. Policy and Planning, US State Department 2009-2011

Secy. Hillary Clinton

US Secretary of State 2009-2013

Mohamed El-Erian

Former CEO, PIMCO

Klaus Schwab

Founder and Executive Chairman, World Economic Forum

Secy. John Kerry

US Secretary of State, 2013-Present

Ret. Gen. Stanley McChrystal

Director, Joint Chiefs of Staff, 2008-2009

Robert Zoellick

President, World Bank Group, 2007-2012

Bill & Melinda Gates Co-Founders and Co-Chairs, Bill and Melinda Gates Foundation

Jeff Sachs Professor and Dir. of The Earth Institute, Columbia University

Ian Bremmer

President and Founder, Eurasia Group

Sen. John McCain

US Presidential Candidate, 2008

Antoine van Agtmael

President and Chief Investment Officer, Emerging Markets investors Corporation

Zbigniew Brzezinsky

US National Security Advisor, 1977-1981

Gov. Mitt Romney

US Presidential Candidate, 2012

Michele Flournoy

US Undersecretary of Defense for Policy, 2009-2012

FP VOICES

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Photo above: Member of Singaporean Parliament, Sim Ann, converses at a high-level roundtable with the Singaporean Foreign Minister at FP in May 2014

Kori Schake

Research Fellow, Hoover Institution

Michela Wrong

Author of non-fiction books on The Democratic Republic of Congo, Eritrea, and Kenya, published by Harper Collins

Stephen Walt

Robert and Renee Belfer Professor of International Relations, Harvard University

Adm. James Stavridis

Dean, The Fletcher School, Tufts University

Tom Ricks Former Wall Street Journal and Washington Post military reporter and author of five books about the US military

Suzanne Nossel

Executive Director, Pen American Center and former deputy assistant secretary of state for international organizations, US Department of State

Lauren Wolfe

Journalist and Director of Women Under Siege, Women’s Media Center

Aaron David Miller

Vice President, New Initiatives, Wilson Center

Kristin Lord

President and CEO, IREX

Jeffrey Lewis

Director, East Asia Nonproliferation Program, James Martin Center for Nonproliferation Studies

Whitney Kassel

Director, Strategic Analysis and Risk Management, The Arkin Group

Leela Jacinto

Middle East and South Asia Reporter, France 24

Laurie Garrett

Pulizter Prize Winning Science Journalist

Kate Galbraith

Energy/Environment Columnist, New York Times

David Bosco

Asst. Professor, American University

Lauren Bohn

Middle East Correspondent, The GroundTruth Project

Rosa Brooks

Senior Fellow, New America Foundation

Daniel Altman

Adjunct Professor, NYU and Chief Economist, Big Think

FP EVENTS

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Marquee Events

Editorial Roundtables

Custom Planning

Experience the Convening Power of FP FP has spent more than 40 years convening global leaders at the intersection of business and policy for events of all sizes. From national security to trade, technology to markets, energy to politics, we focus on the leading global issues of our time. FP produces large scale forums and policy conferences with partners such as the US Department of State and the US Institute of Peace, annual marquee events such as our Diplomat of the Year dinner and many other luncheons, symposiums, and receptions in the US and abroad.

Our team works closely with our event sponsors to deliver unique and stimulating experiences. Most of all, we pride ourselves on bringing something different to our events: valuable insights, analysis, and connections that cannot be found anywhere else.

•  Diplomat of the Year

•  Transformational Trends Forum

•  Global Thinkers Gala

•  PeaceGame

•  Newsmaker Series

•  Central Banker Roundtable Discussion

•  Global Digital Leadership Council

•  International Trade Policy Conference

•  Large-scale forums and conferences

•  Exclusive Dinners

•  International Events

•  Small, focused roundtable discussions

Sponsorship Benefits •  Industry exclusive sponsorship

•  Consultative, tailored approach

•  Relationship-building with key stakeholders

•  Shape programming agenda and priorities

•  Reach and influence global audiences

•  Custom polling and research

Select FP Event Underwriters

Event Sponsorship Inquiries: Contact your FP representative for more information.

Photo above: UN Special Representative on sexual violence in conflict, Zainab Bangura, a 2014 FP Global Thinker, at the FP Global Thinkers Gala

DEFENSE

Tom Ricks

Tom Ricks is editor of FP’s award-winning blog, “Best Defense,” focused on his daily take on national security. Tom covered the U.S. military for 20 years for the Wall Street Journal and the Washington Post. Tom also serves as a member of the Center for a New American Security, a defense think tank.

Kate Brannen

Kate Brannen is a senior reporter covering the defense industry, the influence game on Capitol Hill, and the Pentagon. Kate has reported on defense for a variety of publications including Politico, InsideDefense.com, and Defense News.

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Defense Editorial Contributors Advertising Opportunities •  Print adjacency to defense feature in every

issue

•  Digital campaigns on ForeignPolicy.com’s

defense channel, “The Complex” and blog

“Best Defense”

•  Situation Report Live Events

•  Defense Industry exclusive sponsorship of FP’s

Global Thinkers

•  Custom roundtable events

•  Custom polling and research on brand

perception and opinions from influentials

Recent Defense Advertisers

Photo above: US Army Chief of Staff, General Ray Odierno, participates in a roundtable event at FP in December 2014

James Bamford

James Bamford is a leading independent contributor to FP’s coverage of the U.S. intelligence agencies. He widely regarded as a pioneer in reporting on the National Security Agency. He is an expert on the legality of domestic spying and is the winner of the National Magazine Award for Reporting in 2006.

Pioneering Coverage of The National Security Maze In the post-9/11 world, few debates are as central to business, government, and citizens as the one over how best to ensure national security without sacrificing privacy. Entangled in that debate are the strategies and tactics of myriad agencies, military units, companies, and advocacy organizations, all of which are competing for public support of their approaches. FP’s reporting on national security and the intelligence community consistently set new standards for journalistic coverage of these institutions and the rules that govern them.

& SECURITY

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Exclusive Insights on Global Risk and Geopolitics FP readers rely on our finance and economics analysis to quantify the impact of conflict, corruption, and fiscal policy making for their companies’ interests around the world. On Burson Marsteller’s list of the top Twitter handles followed by the world leaders, FP ranked #10, alongside the Wall Street Journal, and ahead of the Financial Times (#13) and Bloomberg News (#19).

Economics Editorial Writers Advertising Opportunities •  Print adjacency to finance & economics feature

in every issue

•  Digital campaigns on ForeignPolicy.com’s

Finance & Economics Channel

•  E-newsletter sponsorship

•  Finance Industry exclusive sponsorship of FP’s

Global Thinkers




Recent Finance & Economics Advertisers

FINANCE & ECONOMICS

Jamila Trindle

Jamila Trindle is a senior reporter covering finance, economics, and business intersections with national security and foreign policy. Her beat spans economic underpinnings of conflict to sanctions, corruption, and terror finance. Prior to FP, Jamila reported for the Wall Street Journal.

Daniel Altman

Daniel Altman is senior editor, economics, at FP and an adjunct professor at New York University’s Stern School of Business. Daniel’s coverage spans the gamut to Eurozone politics, to U.S. partisan squabbles and also includes the Baseline Profitability Index, which ranks markets for foreign investment based on asset growth.

Debora Spar

Debora Spar is the President of Barnard College, a columnist at FP, and member of the board of directors of Goldman Sachs. Previously a professor at Harvard Business School, Debora is a renowned expert on public private partnerships for economic development.

Photo above: FP senior editor, Daniel Altman’s map of “Where to Invest in 2014” a feature published on ForeignPolicy.com

ENERGY

Keith Johnson

Keith Johnson is a senior reporter covering energy geopolitics for FP. Previously, Keith worked for more than a decade at the Wall Street Journal. From 2007 to 2010, he contributed to Environmental Capital, a blog for the Journal that focused on energy developments and sustainability.

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Unparalleled Coverage: Energy Business and Policy Global geopolitics and economics are intrinsically tied to energy markets at a fundamental level. FP’s energy coverage provides indispensable insights for leaders in business and government seeking to connect the dots between oil prices and political regimes, between shale gas extraction and regional conflicts, and the complicated politics of developing renewable energy resources.

Our readers demand content that meets their sophisticated understanding of global energy markets and their voracious appetite for fresh analysis. FP delivers through its energy features in every print issue, and through ForeignPolicy.com’s Energy Channel.

Energy Editorial Contributors Advertising Opportunities •  Print adjacency to energy feature in every issue

•  Digital campaigns on ForeignPolicy.com’s Energy

Channel

•  Sponsorship of FP’s Global Thinkers on Energy


•  Custom polling and research on brand perception

and opinions from influentials

Energy Advertisers

Photo above: Feature article on coal by FP senior reporter, Keith Johnson, in the January/February 2015 issue of FP

Editorial Features Energy Channel Constant, up to date analysis on the geopolitical implications of energy supply and demand, and in-depth trend reporting.

Energy Print Feature Longform analysis of unique stories in the energy industry, the recurring print section offers insights for long-term business and political planning.

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We are at a watershed moment in human history. At some point in the next several years, for the first time ever, effectively every man, woman, and child on the planet will become part of a single, man-made system. Different from past communications revolutions both in its universality and in the scope of its impact on every level of society worldwide, this new era will pose profound challenges for leaders, lawmakers, businesspeople, and citizens. FP’s digital, print, and live events coverage advance the debate among global leaders on all these fronts.

Editorial Features Advertising Opportunities •  Print adjacency to tech feature in every issue

•  Digital campaigns on ForeignPolicy.com’s Tech

& Cyber Channel

•  E-newsletter sponsorship

•  Tech and Cyber Industry exclusive sponsorship

of FP’s Global Thinkers

•  Global Digital Leadership Council sponsorhip




Recent Tech & Cyber Advertisers

TECHNOLOGY

Tech and Cyber Events

Each year, FP honors leading innovators using technology to solve global challenges in our annual Global Thinkers list. In addition, our new Global Digital Leadership Council convenes high-level leaders from government, business, and civil society to debate the solutions to challenges posed by tech advances.

Print Section: “The Exchange”

Longform features on technological innovation, cyber security, and similar topics are a staple of every FP magazine. “The Exchange,” FP’s tech section focuses on investigative analysis and arguments from the leading thinkers on tech policy and business.

Tech & Cyber Channel Tech and cyber reporting and analysis is in FP’s DNA. Across all our coverage of global geopolitics, economics, and ideas, technological advances are central to debates about the future. Our Tech & Cyber channel connects these dots to provide incisive insights.

Photo above: Director of the Defense Advanced Research Projects Agency (DARPA), Arati Prabhakar, participates in discussions at FP’s inaugural meeting of the Global Digital Leadership Council

The Center of Debate on Tech & Cyber Policy

NATION BRANDING

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Nation Branding Capabilities •  Custom Research

•  Gather intelligence from our audience to inform messaging strategy, refine campaign post-launch, and measure impact.

•  Turnkey Events •  FP handles all logistics for high-level, invitation-only

events facilitating interaction with key stakeholders on critical issues.

•  Custom Content •  Industry-leading sponsored content drafted by

handpicked freelance writers with relevant expertise integrates compelling narratives into campaigns.

•  Digital/Print Advertising •  Integrate targeted and impactful ad solutions to

enhance visibility and impact, leveraging email newsletters, targeted mailings, and new ad products.

Recent Nation Branding Clients

Invest In A Global Conversation About Your Country As global competition for trade, investment, and tourism increases, countries must find new ways to reach and engage with key decision makers in the private and public sectors. Forward-looking governments are investing in nation branding and country promotion activities as a way to distinguish themselves in the global marketplace and pave the way for long-term economic and political success. Yet, in light of the crowded information environment and 24/7 news cycle, even those with a well-established brand can find it difficult to ensure their message reaches target audiences.

Photo above: Participants in the 2014 PeaceGame respond to a mock crisis situation. Peace Games is an FP initiative underwritten by the Embassy of the UAE in Washington.

The FP Group launched the Nation Branding Council in Dec. 2014 to gather experts and leaders in nation branding – from ministries of foreign affairs, national brands, public affairs firms, and other leaders, to share best practices on nation branding. The Council will continue to meet in 2015 to provide thought leadership and coordination in this fast-growing sphere of marketing.

The FP Group issued its first white paper, Nation Branding: Opportunities and Challenges in Dec. 2014. Our top 10 recommendations are:

FP Nation Branding Council

Top 10 Best Practices

1. Know your target audience. 2. Brand strategy must reflect reality. False advertising can be worse than no advertising at all. 3. Get domestic buy-in. 4. Tap into current trends. 5. Adopt a multi-platform communication, but focus on digital opportunities. 6. Think long-term. 7. Set appropriate goals and metrics, and measure accordingly. 8. Work with the private sector. 9. Embrace inter-agency cooperation to create a unified message.

10. Leverage regional and political partnerships.

Email [email protected] for a free copy of the study.

Brand South Africa United Arab Emirates Nigeria European Union

Indonesia Taiwan East Timor

TRAVEL

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FP readers, both print and online, travel frequently and in style. Roughly 88% of FP magazine readers hold a valid passport. Third party data confirm that FP readers outrank peer publication audiences for frequency and expenditure in global travel for both business and leisure purposes.

Number One For First Class and Five Star

The Economist

Foreign Policy

Foreign Affairs

5.4

5.1

4.4

All Travel Median No. Airline Round Trips in Past Year

All Travel Fly First Class or Business Class (Index)

Foreign Policy

The Economist

Foreign Affairs

202

166

165

Foreign Business Trips Stay in Five Star Accommodations (Index)

Foreign Policy

The Economist

Foreign Affairs

346

305

292

FP Magazine*

ForeignPolicy.com

Economist.com

ForeignAffairs.com

4.8

4.4

4.5

All Travel Median No. Airline Round Trips in Past Year

HH Expenditures Past Year Median Spent on Business Travel

ForeignPolicy.com

Economist.com

ForeignAffairs.com

$3,456

$3,303

$3,433

All Travel Stay in Five Star Accommodations (Index)

ForeignPolicy.com

Economist.com

ForeignAffairs.com

181

154

144

ForeignPolicy.com**

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Advertising Opportunities •  Print and digital adjacency to “The Fixer”

•  Sponsored photo slideshows of great destinations

•  Native ads and sponsored content on Foreignpolicy.com

•  Custom polling on brands, routes, and service

FP’s travel section, “The Fixer” serves as our readers’ “insider’s inside guide” to great business and leisure destinations around the world. Adjacencies are available in every print issue and all year on ForeignPolicy.com.

Photo above: FP’s new travel section, “The Fixer” from the January/February 2015 issue, focused on Lagos, Nigeria

EDUCATION

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Daily Reading for Prospects, Students, & Faculty Every two years, FP is the sole media partner to publish the widely anticipated rankings of the World’s Best Schools of International Relations. Even more, faculty contribute to and use FP content in undergraduate and graduate syllabi the world over to supplement academic texts with current events analysis. Our audience is teeming with prospective graduate students who want to make a difference through their careers. FP ad solutions for higher education institutions offer cost-effective investments with tangible returns in access to brand influencers and prospective students.

Branding + Leads Generation Advertising Opportunities •  FP Guides Custom Content Sections

•  Print Packages and Digital Microsite

•  Weekly leads generation included

•  E-Newsletter Sponsorship •  Grow site traffic by over 1k hits per week

•  Brand directly in prospects’ inboxes

•  Print and Digital Campaigns •  Maintain institutional brand awareness all

year and ahead of information sessions

Recent Education Advertisers

Issue Focus

May/Jun Reservation: 3/6 Materials: 3/13

The FP Guide to Global Business Education: Highlights degrees and certificates available to current students and working professionals looking to grow their business acumen and connect with the world of global enterprise.

Jul/Aug Reservation: 5/8 Materials: 5/15

The FP Guide to Graduate Education: Our seventh annual special advertising supplement including content on charting paths to international careers, finding the right master’s program, career opportunities after graduation, and a directory of programs.

Sep/Oct Reservation: 7/3 Materials: 7/10

FP Guide Online Recruitment Fair : FP Guide geared to prospective students considering their applications for the fall 2016 recruitment cycle. Both print and digital sections will drive traffic to the online recruitment opportunities.

Nov/Dec Reservation: 9/4 Materials: 9/11

The FP Guide to Leaders in Higher Education: Directory of schools of international relations including information on their application deadlines, admitted class profiles, and job placement data.

49% of FP readers are considering graduate programs

26% of FP registered users self-identify as students

1,000+ leads were generated in 2014 through FP Guides

175,000 unique visitors per month from .edu domains

FP Guide Advertorial Calendar

Photo above: Deans of Schools of International Relations Conversing at a roundtable event convened for an article titled “Does the Academy Matter” February 2014

Source: FP annual survey of audience’s educational plans

ADVOCACY

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Engage Leaders & Activists. Shape Public Opinion. FP’s coverage extends to Congress, the White House, the Pentagon, State, and the whole ecosystem of agencies and organizations that influence policy decisions. Our readers include leaders in every one of these institutions along with educated and politically engaged citizens from across the political spectrum. Advocacy organizations partner with FP to engage with our readers for a broad range of objectives, from influencing Congressional votes or rulemaking procedures, to generating interest from activists.

108,000+ Readers in DC DMA*

Advertising Opportunities •  Custom Content Sections

•  Print Packages and Digital Microsite

•  Weekly leads generation included

•  E-Newsletter Sponsorship •  Grow site traffic by over 1k hits per week

•  Brand directly in prospects’ inboxes

•  Congressional Briefings •  Turnkey event service for issue briefings on

Capitol Hill

Recent Advocacy Advertisers

Photo above: USAID Administrator, Dr. Raj Shah, addresses the audience at FP’s Transformational Trends Forum, November 2014

60k+ paid subscribers at the US Department of State

17k+ monthly unique visitors from all US military branches and the Pentagon

2,500+ readers across all offices on Capitol Hill

150+ readers in the Executive office of the President in the White House.

2.1 m Readers Across the US*

37% took an active role in a civic, social, or political issue**

88% keep up with current affairs and politics**

38% wrote or emailed a public official in the past year**

* Comscore, 2014; **Ipsos Affluent Survey USA 2013/2014 Double-Base ForeignPolicy.com

2015 Editorial Features Mar/Apr: Defense: special focus on nuclear weapons and systems

May/June: Intelligence: focus on cyber intelligence gathering

Jul/Aug: Critical resources, food, water, and health

Sep/Oct: Science and Technology

EDITORIAL CALENDAR Issue Topics Deadlines Release Jan/Feb Climate and Energy: Are the delays in climate treaty negotiations

actually bad for climate outcomes? The impact of the shale gas revolution on the geopolitics of petroleum.

Reservations: 12/03/14 Materials: 12/10/14

Subscribers: 01/16/15 Newsstand: 01/27/15

Mar/Apr Defense: Special focus on nuclear weapons and systems. From American nuclear disarmament to the real status of nuclear proliferation across rogue and non-state actors, and a review of nuclear energy.



May/Jun Intelligence and Espionage: Special focus the new age of spying. How is cyber espionage different from previous technological innovations in intelligence? Is there a fundamental right to internet access and privacy?



Jul/Aug Critical Resources: Food, Water, Health. As the global population grows and geopolitical power shifts from a unipolar system, scarcity of critical resources will determine great power relationships.



Sep/Oct Science and Technology: Transformational Technology. The promise and perils of technology for national and international security to the ability of established political institutions to effectively govern.



Nov/Dec Annual Global Thinkers Issue: FP’s list of the world’s 100 preeminent thought leaders shaping health, education, governance, activism, economics, media, and other areas during 2013.



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Advertorial Sections

Each issue of FP includes feature articles in the following categories. Print and digital adjacencies are available. Check with your FP representative for more information.

•  Defense •  Technology •  Finance and Economics

•  Energy •  Travel/Culture •  Book Reviews

Recurring Print and Digital Adjacencies

FP advertorial sections, including FP Guides, have their own reservation and creative deadlines earlier than those listed above. Check with your FP representative for more information.

Photo above: U.S. Secretary of State, John Kerry, gives the keynote address at FP’s Transformational Trends Forum, Nov. 2014.

Full Page Width: 8 1/8” Height: 10 ¾”

1/2 Page Width: 7” Height: 4 ¾”

2/3 Page Width: 4 5/8” Height: 9 ¾”

1/3 Page Vertical Width: 2 3/8” Height: 9 ¾”

1/3 Page Square Width: 4 5/8” Height: 4 ¾”

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Design Requirements for FP Ads •  Bleed: Add .25 bleed to EACH side (trim size 8.125 x 10.75

with bleeds 8.625 x 11.25), place crop marks and page

information outside of the bleed area.

•  Colors CMYK; Four Color Black: 30-30-30-100; Two Color

Black: 60-0-0-100

•  PDF files must be PDFX1a compliant, images 300 DPI, all

fonts embedded

Four Color 1x 3x 6x

1 page $35,000 $29,750 $26,250

1/2 page $25,000 $22,250 $18,750

2 page spread $55,000 $46,750 $41,250

Covers (Four Color Only) 1x

Cover 2 $36,750

Cover 3 $35,000

Cover 4 $36,750

Print Magazine Advertising Rates

AD SPECS AND RATES PRINT

Photo above: The 2014 Annual Global Thinkers Issue of FP

Ad Specs Placement Options Rate

Super Leaderboard 970x90 pixels

Run of site, including home page, above the fold *Only visible on desktop and laptop

$35/CPM

Leaderboard 728x90 pixels

Run of site, including home page *Visible on desktop, laptop, tablet

$30/CPM

Native Ad Unit 285x376 pixels

Editorial Slot on main homepage or any internal homepage. Unit can link to sponsored content hosted on Foreignpolicy.com or to advertiser’s website.

$15,000/3 days

Half Page 300x600 pixels

Run of site, including home page Above the fold on article pages *Visible on desktop, laptop, tablet, and smartphones

$45/CPM

Big Box 300x250

Run of site, including home page Above the fold on article pages. *Visible on desktop, laptop, tablet, and smartphones

$60/CPM

Roadblock 970x90 728x90 300x600 300x250!

ForeignPolicy.com homepage or any channel homepage. Note that the 728x90 unit appears twice, for a total of 5 ad units during a roadblock.

$12,500/Day

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Homepage Layout

Channel Sponsorships

AD SPECS AND RATES DIGITAL

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Photo above: Panel discussion on new media at FP’s Transformational Trends Forum, Nov. 2014

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2015 MEDIA KIT - Foreign Policy...

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