What is Inbound Marketing? How to Double your Traffic and Increase Leads by 600%
Improving Traffic & Conversions with Inbound Marketing
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Transcript of Improving Traffic & Conversions with Inbound Marketing
Introduction » Chad Pollitt
• Director of Marketing at digitalrelevance
• Former Army Commander and Iraq War Veteran
• Co-author of The Enterprise Blog Post Optimization Guide
• Member of a Forbes Top 100 List
• Featured in The Wall Street Journal, Inc., New York Times, BtoB Magazine, PRDaily.com and others
relevance.com | @ChadPollitt
Introduction
relevance.com | @drelevance
• Formerly Slingshot SEO
• Inc. 500 – 2011 & 2012
• Delivering Earned Media through Digital PR and Content Marketing
• Over 10,000 Online Media Relationships
Agenda
relevance.com | @ChadPollitt
1. The Role of SEO & Social Media
2. The Effects of Content Marketing on Traffic & Conversions by Channel
Agenda
relevance.com | @ChadPollitt
1. The Role of SEO & Social Media
2. The Effects of Content Marketing on Traffic & Conversions by Channel
3. Content Marketing and Conversions in Context
Agenda
relevance.com | @ChadPollitt
1. The Role of SEO & Social Media
2. The Effects of Content Marketing on Traffic & Conversions by Channel
3. Content Marketing and Conversions in Context
4. The Inbound Campaign Structure
The Role of SEO & Social
relevance.com | @ChadPollitt
1» BRAND
2» CONTENT
3» DISTRIBUTION
4» ENGAGEMENT
TAKEAWAY #1
relevance.com | @ChadPollitt
Spend 80% of Time Creating Contentand Only 20% on Distribution and
Engagement
TAKEAWAY #3
relevance.com | @ChadPollitt
Expect Demand Generation to Create Demand for Your Content and NOT
for Your Products or Services
TAKEAWAY #4
relevance.com | @ChadPollitt
The Inbound Campaign Structure is a Conversion and Nurture Process
TAKEAWAY RECAP
relevance.com | @ChadPollitt
1. Spend 80% of Time Creating Content and Only 20% on Distribution and Engagement
TAKEAWAY RECAP
relevance.com | @ChadPollitt
1. Spend 80% of Time Creating Content and Only 20% on Distribution and Engagement
2. Content Marketing Positively Effects ALL Inbound Conversion Channels
TAKEAWAY RECAP
relevance.com | @ChadPollitt
1. Spend 80% of Time Creating Content and Only 20% on Distribution and Engagement
2. Content Marketing Positively Effects ALL Inbound Conversion Channels
3. Expect Demand Generation to Create Demand for Your Content and NOT for Your Products or Services
TAKEAWAY RECAP
relevance.com | @ChadPollitt
1. Spend 80% of Time Creating Content and Only 20% on Distribution and Engagement
2. Content Marketing Positively Effects ALL Inbound Conversion Channels
3. Expect Demand Generation to Create Demand for Your Content and NOT for Your Products or Services
4. The Inbound Campaign Structure is a Conversion and Nurture Process
FINAL TAKEAWAY
relevance.com | @ChadPollitt
Right Content + Right Person + Right Time + Right Channel =
Wider Sales Funnel + Acceleration Through It