AMA closing keynote - Building a Web Strategy to Drive Traffic, Social Engagement, Conversions and...
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Building a Web Strategy System to drive traffic, social engagement, conversions & clients by Selina Power & Adam Franklin @Selina_Power @Franklin_Adam
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Selina Power and Adam Franklin gave thi closing keynote on 6th Dec 2013 via webinar for the American Marketing Association.
Transcript of AMA closing keynote - Building a Web Strategy to Drive Traffic, Social Engagement, Conversions and...
Building a Web Strategy System to drive traffic, social
engagement, conversions & clients
by Selina Power & Adam Franklin
@Selina_Power@Franklin_Adam
Part 1:Cracking the Social Media
CodeYour key to maximum engagement
@Selina_Power
Who is doing it well?
Who is doing it well?
Caption this updatesare highly effective
Fan content submission.
Who is doing it well?
Tell the history of your company through Timeline
Set up Google Authorship
Give your Fans and followers a backstage pass
Ask your fans what they want.
Building a Web Strategy System to
drive traffic, conversions &
clients
@Franklin_Adam
1313Universe
1414Nurture with content
75% information
23% compare
2% ready to take action
1515No risk offers
1616Call to action
1717Low risk offer
1818Track
1919Drill down
2020What’s converting?
2121Lead nurturing
2222Comparison (23%)
2323Calls to action
2424Take action (2%)
2626
“Train hard,
win easy”Sean Bowes
www.bluewiremedia.com.au/ama
