IGNITION Mobile- Flurry

Title case / Helvetica 24. One line only.

March 2013

Disruption: There’s an App for ThatSimon Khalaf, President & CEO


Unstoppable Market Growth

Worldwide in-application events measured by Flurry

Source: Flurry Analytics, May 2009– January 2013

-

200,000,000,000

400,000,000,000

600,000,000,000

800,000,000,000

1,000,000,000,000

1,200,000,000,000

1,400,000,000,000

Jan 2013

May 2009

Jul 2012

Feb 2012

Sep 2011

Apr 2011

Nov 2010

Jun 2010

Jan 2010

Aug 2009

Mar 2009

Oct 2009


Dec 2010 Dec 2011 Dec 2012 -

20

40

60

80

100

120

140

160

180

Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics

70

162

66 72

168

9470

168

127

Mobile ApplicationsWeb Browsing Television

How Mobile Stacks Up Against TV and The Web

U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day


It’s an App World, and Browsers Live in It

`

BROWSERS

APPS

Games, 32%

Facebook, 18%

Safari, 12%

Productivity, 2%

Social Networking, 6%

Utility, 8%

News, 2%

Entertainment, 8%

Android Native, 4% Opera Mini, 2%

Source: Flurry Analytics, Comscore

Time Spent on Smartphones and Tablets

App Other , 6%


2008 2009 2010 2011 20120

2

4

6

8

10

12

14

16

18

20

App Revenue Is ScalingBi

llions

($)

Source: eMarketer, Mary Meeker (KPCB)

129% CAGR

Virtual Goods Advertising


U.S. display advertising and digital goods revenue

Faster Revenue Ramp than The Web

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

2

4

6

8

10

12

14

16

Billio

ns ($

)

Source: eMarketer, Flurry, Comscore

MOBILE APPS WEB (BROWERS)


Disruption Across Multiple Industries

Social Media & Entertainment Shopping Productivity Utilities Travel Gaming

387%

268%247% 237%

206% 198%

107%

132%

Source: Flurry Analytics Dec 2011- Dec 2012

WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)


Distribution of time spent in media apps

A Closer Look at Media & Entertainment Apps

Networks22%

Studios20%

2nd Screen Apps11%

Emerging Media37%

Others10%

Source: Flurry Analytics


Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry

5:00 AM

6:00 AM

7:00 AM

8:00 AM

9:00 AM

10:00 AM

11:00 AM

12:00 PM

1:00 PM

2:00 PM

3:00 PM

4:00 PM

5:00 PM

6:00 PM

7:00 PM

8:00 PM

9:00 PM

10:00 PM

11:00 PM

12:00 AM

1:00 AM

2:00 AM

3:00 AM

4:00 AM

0%

10%

20%

30%

40%

50%

60%

70%

% o

f Aud

ienc

e Sh

are

TELEVISION MEDIA APPS

Media & Entertainment Apps Behave Like TV

Daypart comparison, people 15+ using medium, U.S.


Distribution of time spent in commerce apps

The Rise of the App & Mortar Economy

Source: comScore, Flurry Analytics Dec 2012

Retailers27%

Online Mar-ketplaces

20%

Purchase Assistance17%

Price Comparison14%

Daily Deals13%

Others9%


Shopping Apps: Usage by Gender

13-17 18-24 25-34 35-54 55+

5%

13%

19%

16%

2%

7%

10%

13%14%

1%

Age Group

FEMALESMALES



Shopping App Usage: Gender and Daypart

5:00 AM

6:00 AM

7:00 AM

8:00 AM

9:00 AM

10:00 AM

11:00 AM

12:00 PM

1:00 PM

2:00 PM

3:00 PM

4:00 PM

5:00 PM

6:00 PM

7:00 PM

8:00 PM

9:00 PM

10:00 PM

11:00 PM

12:00 AM

1:00 AM

2:00 AM

3:00 AM

4:00 AM

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%FEMALESMALES



up to 5 min 5 min to 20 min over 20 min

24%

62%

14%

Shopping App Usage: Time Before Purchase



Thank you

IGNITION Mobile- Flurry

Business

Transcript of IGNITION Mobile- Flurry