Flurry: Mobile Outlook 2013
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Transcript of Flurry: Mobile Outlook 2013
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100,000,000,000
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Worldwide in-application events measured by Flurry (billions)
Unstoppable Market Growth
Source: Flurry Analytics, May 2008 – November 2012, Billions
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US China UK Japan S. Korea Germany France Canada Brazil Spain
181 167
35 28 27 22 19 19 14 14
Source: Flurry Analytics active devices Oct 2012
Top Countries by Active iOS & Android Devices (millions)
A Global Phenomenon
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China Vietnam Colombia Chile Ukraine Venezuela Turkey Philippines Egypt Russia
293%269% 260%
235%209% 202% 197%
181% 180% 180%
Source: Flurry Analytics, Oct 2011 – Oct 2012, countries with at least 500k active devices as of Oct 2011
Fastest Growing iOS & Android Markets by Active Devices
30+ Countries Doubled in Last 12 Months
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Dec 2010 Dec 2011 Dec 2012 -
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Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics
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Mobile ApplicationsWeb Browsing Television
How Mobile Stacks Up Against TV and The Web
U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day
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2008 2009 2010 2011 20120
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App Revenue Is ScalingBi
llions
Source: eMarketer, Mary Meeker (KPCB)
129% CAGR
Virtual Goods Advertising
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Daypart comparison, people 15+ using medium, U.S.
Faster Revenue Ramp than The Web
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120
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Billio
ns
Source: eMarketer, Flurry, Comscore
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Games43%
Social Networking26%
Entertainment10%
Utilities10%
News 2%Productivity 2%Health & Fitness 1%
Lifestyle 1% Other5%
Source: Flurry Analytics, November 2012
Beyond Gaming
WW iOS & Android Smart Device Time Spent per App Category
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Disruption Across Multiple Industries
Social Media & Entertainment Shopping Productivity Utilities Travel Gaming
387%
268%247% 237%
206% 198%
107%
132%
Source: Flurry Analytics Dec 2011- Dec 2012
WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)
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ARPDAU among top 1,000 grossing iOS free-to-play games
Gaming: Money, Midcore and Maturity
Sep 2011 Sep 2012
Source: Flurry Analytics, 480 free-to-play games
Under $0.25,53%
$0.25 - $0.7532%
Over $0.75,15%
Under $0.25,82%
$0.25 - $0.7515%
Over $0.75, 3%
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Distribution of time spent in mobile social apps
A Closer Look at the Social Category
Source: comScore, Flurry Analytics Dec 2012
Social Networks47%
Messaging29%
Photo & Video Sharing
19%
Dating5%
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Distribution of time spent in media apps
A Closer Look at Media & Entertainment Apps
Networks22%
Studios20%
2nd Screen Apps11%
Emerging Media37%
Others10%
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Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry
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0%
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% o
f Aud
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are
TELEVISION MEDIA APPS
Media & Entertainment Apps Behave Like TV
Daypart comparison, people 15+ using medium, U.S.
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Distribution of time spent in commerce apps
The Rise of the App & Mortar Economy
Source: comScore, Flurry Analytics Dec 2012
Retailers27%
Online Mar-ketplaces
20%
Purchase Assistance17%
Price Comparison14%
Daily Deals13%
Others9%
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Shopping Apps: Usage by Gender
13-17 18-24 25-34 35-54 55+
5%
13%
19%
16%
2%
7%
10%
13%14%
1%
Age Group
FEMALESMALES
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Shopping App Usage: Gender and Daypart
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12:0... 1:0 2:0 3:0 4:00%
1%
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10%FEMALESMALES
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