Identica Bitesize 170114 Health on the Horizon

IDENTICA

BITESIZE

HEALTH ON THE HORIZON

© Copyright Identica Limited 2014

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WHAT’S HAPPENING IN HEALTH?

IT’S THE BEGINNING OF A NEW YEAR WHICH MEANS GYMS ARE OVERCROWDED AND NEW DIETS ARE PAINFULLY BEDDING IN.

But what will health mean to us all in 2014? We know that consumers are increasingly knowledgeable, regarding their own health and actively taking preventative measures to manage it.

Identica have highlighted five trends that will impact many of us as we strive to monitor and improve our personal health.



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NEW SOBRIETY


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Due to cost and health implications, alcohol consumption has decreased. But consumers still enjoy the social aspect ofwhat drinking offered them.

Concern about unhealthy lifestyles is the largest driver for sobriety followed by consumers striving to reduce their monthly bar bills.

Non-alcoholic beverages have become somewhat fashionable as a reaction to negative social stigmas that surround ‘binge’ drinking.

NEW SOBRIETY

1 Dryathlon

2 Redemption

3 Beverly Hills 90H20

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A Cancer Research campaign to stop drinking in January

Non-alcoholic bar with two locations across London

Bottled mineral water from the US

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SELF QUANT


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SELF QUANT

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The digital revolution has tipped almost every industry on its head and in 2014 we’ll see a continued investment in personal digital tracking and analysis technologies. Fitness tracking, digitised health records and food scrutiny tools are all rapidly changing the way we live and the healthcare landscape as we know it.

We’ve all seen the rise in popularity of fitness tracking but expect to see more detailed fitness data capture in 2014.

1 Ghost Runner

2 Walmart Health Kiosk

Race against yourself with this new app for Google Glass

These kiosks can analyse blood pressure, eyesight and give nutritional advice

Tracks individual exercises while guiding you through mindfulness and meditative exercises.

4A knife that can check levels of harmful bacteria, pesticides and nutrients such as sugar, vitamins, protein and fat in the food it cuts

Electolux Smart Knife

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3 Lumafit3

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FUNCTIONAL FOODS


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FUNCTIONAL FOODS

By infusing food staples with super-foods and protein-rich ingredients, brands are creating everyday consumables that pack a powerful nutritional punch.

2014 is to be a year where health innovations in the food and beverage market will reach us all.

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1 Green Wave Pops

2 Cocotein

3 Weetabix drink

Kale ice lollies let kids get their vegatable fix

Nature’s Best have fused coconut water and protein

An on-the-go bottle contains the same nutrition as one bowl

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4A wholegrain brown rice based drink made with spring water and sunflower oil

Rude Health Rice drink


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PREVENTATIVE HEALTH


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Developments in the preventative health and wellness category are targeting an ever-growing consumer base that are taking ownership of their own health.

We’ll start to see a closer relationship grow between healthcare and cosmetics industries in the coming months and years.

4PREVENTATIVE HEALTH

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1 Pressed Juicery

2 Active Gold Collagen

3 NHS ‘Couch to 5k’

A cleanse pack aimed to be drank to complete a detox cycle

Anti-ageing drink (zinc) to repair post-exercise muscle damage

A downloadable audio running plan to get the UK in shape

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AGELESS SOCIETY


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AGELESS SOCIETY

As life expectancy and the age of retirement rises, organisations are targeting an older consumer group with innovative productsand services.

With a market size increase as significant as this one there will naturally be a boost in product investment.

The senior market used to be subjected to brush stroke marketing but expect it to become far more targeted and gender specific.

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1 Sabi Healthcare

2 The Aid

3 Amazon 50+ Store

Reduces the stigma of taking pills and vitamins in public

The cane offers directions and tracks pulse & blood pressure

Nutritional supplements, beauty, travel and personal care products oriented towards more mature consumers.

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THANK YOU FOR YOUR TIME

For further information please contact:

[email protected]+44 (0) 20 3451 9717


Identica Bitesize 170114 Health on the Horizon

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