Credentials

The PURPOSE Nourishing BRAND IDENTITY by :

Implementing Creative Strategies

Arousing a belief/curiousity in customers.

Engage Customers by fascinating them

Creative Services on offer

• Music Videos, Internal Corporate Videos, Event videos , Website Videos, Edits.

Brand Videos/Still Photography

• Print Campaigns

• Social Media CreativeGraphic Design

• Social Media Strategy, Mobile Integration, WTT Content

• Content Support, Viral, Media Buy

Social/Mobile

BRAND VIDEOS

Why Videos ?Video enables people to reach and connect with others unlike any other communications tool in history.

Video is everywhere – business, education, entertainment, religion, politics.

Video is accessible – TV, computer, tablet, smartphone.

We believe in the power and importance of videos

The FORESIGHT :

Why a Brand Video is the future engagement:

• Longer duration available

• Economical due to platform being non chargeable

• In a short film format, helps up entertainment quotient

• A social message can be weaved easily

• Can be in form of interestingly plotted webisodes which create fan

following and admired for good storytelling

SUBTEXT : How does PERSUASION work

(courtesy : Mr. Aristotle)

PERSUASION

LOGOS-FACTS

ETHOS-CREDIBITY

PATHOS-

NARRATIVE

Video Storytelling – The future of Customer

Engagement

Long Format Storytelling

Branded Content

What's the connect - Brands & Story ..!!

Eh..sounds bizarre

Videos are becoming…

a key means for people to satisfy their information and entertainment needs

a powerful medium to satisfy the social need of individuals to connect with the fellow beings by sharing viral ad videos

Brands are trying to …

satisfy this need by taking the viewers on an engaging and emotional journey rather than dragging them along on a product based Ads/Contest/Apps.

address consumer psychology by focusing on developing audience’s interest in their brand’s nature, ideology and philosophy – and overall appeal

increase user Engagement and Interaction

leverage the power of digital and social media through digital content

Targeting through Content Targeting based on contextual nature of the video ad makes the interaction more

meaningful. For instance, a video ad for pen brand playing alongside an

educational or youth centric site/blog/portal is more meaningful than on a Political

or Cookery site.

Incorporating the brand into a powerful story line is the most creative approach to

reach and touch the target audience leaving a lasting impact on their memory for a

strong brand recall or even brand positioning.

What Experts Say:

(we just Re-iterate ;-))

We believe in walking the Talk So, Here We are :

WORK EXPERIENCE

LINKS :

L&T Infra Finance External Communication-Banker’s Meet

TVC --Deodorant , Clothing

L&T Infra Finance Rewards AV - R & R Corporate

L&T Infra Finance Employee Event - Employee Video

Other Corporate AV Links- Brand Avs

Invite films- Jewellary - iijs Show Invite

Radio Jingle and TVC- -- Sai jewelers TVC

isn’t it time we met ?

ideasnlogic5@gmail.com

https://www.facebook.com/ideasNlogic.advertising/

Credentials