OnTrack Company Credentials.

1Copyright ©OnTrack 2010

www.ontrack-egypt.com

Copyright ©OnTrack 2010

Contents

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• About OnTrack 3• What we Do? 6• How we do it?– Qualitative Center 9– Quantitative Center 10

• Confidentiality Terms 37• Why OnTrack? 39


• About OnTrack • What we Do? • How we do it?

– Qualitative Center – Quantitative Center

• Research Background• Research Proposal

• Time Plan • Investment • Confidentiality Terms • Why OnTrack?


About OnTrack



About OnTrack Research

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We are real business partners….

Thus we are not only delivering you market findings, we equally focus on research-based marketing recommendations

and marketing solutions for strategic implementations.


Multi-national research standards plus profound culture understanding.Experienced Team of researchers.Senior, post-graduate interviewers.Professional highly experienced moderators with academic backgrounds in psychology and marketing.Nationwide coverage with an extensive force of field interviewers.

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About OnTrack



• Germany: Leverkusen, Frankfurt, Leipzig, Munich• France: Paris• United kingdom: London• Spain: Malaga• Italy: Palermo, Milano• Africa: Tunisia, Algeria, South Africa• Asia: Hong Kong• South America: Brazil• Middle east: UAE, Egypt, Bahrain, Kuwait, Saudi Arabia, Lebanon, Syria,

Oman, Qatar, Iran. 6

Our Fieldwork Coverage



Research and Beyond…

Research-based Promotional/educational/launch Print/TV/Radio campaignsDirect mailing campaigns (extensive updated databases lists)SMS campaigns

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OnTrack specializes in Marketing Research, however trying to satisfy our clients diverse marketing needs beyond research; we can be gladly offering a hand in implementing a wide range of marketing activities through partnership agreements with specialized outsources:


• About OnTrack • What we Do? • How we do it?– Qualitative Center – Quantitative Center

• Confidentiality Terms • Why OnTrack?


What we do?



Directing Strategies through…Promotional effectiveness/tracking researchSales performance/effectiveness/Message Recall researchCorporate/Brand identity researchTargeting and positioning researchPricing/Price Sensitivity researchKOL researchSegmentation researchPre-launch researchConcept Testing research






How we do it?



Qualitative Center

In House Focus group moderation and viewership facilityOnline, password-protected, live WebcastingTeam of expert moderators, with vast experience in the fieldLatest projective questioning techniquesAudio and video recordingSimultaneous translationPowerful software suite for Data entry and analysis



Quantitative CenterFace-to-face interviews/CATI/IVR (call center setting)Extensive medical interviewers nationwide databaseWide reach: Clinics/hospitals/homes/pharmacistsStrict back-check and Quality Controls procedure:- Double back check (Project and Operations managers) with Random questions verification.- Strict Interviewers appraisal and penalty systems.- Double Data Entry.






Confidentiality Terms



. Throughout the duration of the project and following its completion, OnTrack will maintain the strictest confidentiality vis-à-vis third parties in respect of all information gained in the assignment.

. Reports, shall become the property of the client, and shall only be reproduced or distributed by the client, or with the permission of him.

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Confidentiality Terms


• About OnTrack • What we Do? • How we do it?

– Qualitative Center – Quantitative Center

• Research Background• Research Proposal

• Time Plan • Investment • Confidentiality Terms • Why OnTrack?


Why OnTrack?



Credibility: Strictest Double back-check , and Double data entry procedures.

Specialization: Our profoundly experienced team ensures the highest professional standards throughout the project design, implementation, analysis and recommendations, appropriate to the unique characteristics of the industry.

Reliance: Your project is managed and supervised by OnTrack marketing professionals who have long succeeded in building vast expertise and rapport in the industry.

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Why OnTrack?


www.ontrack-egypt.com

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Thank You

Directing Strategies

OnTrack Company Credentials.

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