5 Lessons SPM Professionals Can Learn from the Success of the Ice Bucket Challenge
Ice Bucket Challenge money distributed to ALS researchers · Crowds in Central Park attempted to...
Transcript of Ice Bucket Challenge money distributed to ALS researchers · Crowds in Central Park attempted to...
Ice Bucket Challenge money distributed to ALS researchers
By Isabel Vincent and Melissa Klein August 9, 2015 | 8:42am
Crowds in Central Park attempted to set a new ALS Ice Bucket Challenge world record on August 8th.Photo: Robert Miller
Taylor Swift did it. Lady Gaga did it. Eli Manning did it. In fact, so many participated in
the Ice Bucket Challenge that $220 million was raised to fight ALS, or Lou Gehrig’s
disease.
So one year after the phenomenon, how is the money being spent?
In New York, Dr. Robert Darnell is one of the beneficiaries. The New York Genome
Center, where he is the president and scientific director, received $2.5 million in
challenge money from the ALS Association. Half of that money came from the national
headquarters and half from the New York chapter of the group, which took in about $4
million in challenge cash.
“We had no idea how successful the Ice Bucket Challenge would be,” Darnell told The
Post. “This is a wonderful surprise that was given to us by the citizens of the world.”
The study at the New York Genome Center will involve sequencing the DNA from ALS
patients. There is no cure for ALS.
“All of this is a game of trying to find the Lou Gehrig’s needle in the big haystack of
DNA,” Darnell said. “The technology for doing DNA sequencing is rapidly improving
and that’s allowing us to do finer and finer searches for needles in haystacks.”
Rows and rows of state-of-the art machinery at the Soho-based center can sequence the
DNA of one person about every 30 minutes.
Last year’s fund-raising phenomenon is estimated to have brought in $220 million
worldwide. Of that, $115 million went to the national headquarters of the ALS
Association in Washington, DC. The organization said it has earmarked $47 million of
the challenge money so far, including $33.5 million going to research.
In the case of The Genome Center project, the ALS Association funding matched a $2.5
million grant from the Tow Foundation.
Darnell, a neurologist who studied ALS for years as a researcher at Rockefeller
University, said the cause of the disease is probably more complicated than a single bad
gene.
“That would be too easy,” he said. “It might be a combination of genes, and figuring that
out is a very complicated question that requires the expertise of many different
scientists — genomic scientists, computer engineers, maybe even mathematicians.”
The nonprofit Genome Center opened its Soho quarters two years ago. Research is also
focusing on brain cancer and rheumatoid arthritis.
The ALS Association kicked off a new round of challenges this month, asking people to
get wet, post a video on social media and make a donation.