Ice bucket and Rice Bucket challenge

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  1. 1. ALS Ice Bucket Challenge An activity involving dumping a bucket of ice water on someone's head topromote awareness of the disease Amyotrophic lateral sclerosis andencourage donations to research. ALS is a disorder that affects the function of nerves and muscles. Based on U.S. population studies, a little over 5,600 people in the U.S. arediagnosed with ALS each year. (That's 15 new cases a day.) There is some evidence that people with ALS are living longer, at leastpartially due to clinical management interventions, riluzole and possiblyother compounds and drugs under investigation.
  2. 2. Origin From mid-2013 to early 2014, a challenge of unknown origin often called the"Cold Water Challenge" became popular on social media in areas ofthe northern united states. The task usually involved the option of eitherdonating money to cancer research or having to jump into cold water. The National Fallen Firefighters Foundation popularized the "Cold WaterChallenge" in early 2014 to raise funds as an unsanctioned spin-off ofthe polar plunge most widely used by Special Olympics as a fundraiser. Aswith similar challenges, it was usually filmed so footage can be sharedonline. The challenge first received increased media attention in the UnitedStates on June 30, 2014, when personalities of the program Morning Drive,which airs weekdays on Golf Channel, televised the social-mediaphenomenon, and performed a live, on-air Ice Bucket Challenge
  3. 3. On the same day, golfer Chris Kennedy did the challenge. Kennedy "was thefirst ... to focus the freezing fundraiser on ALS research. Former Boston College baseball player Pete Frates, who has ALS, beganposting about the challenge on Twitter . Frates' Boston College and sportingconnections became an initial focus of the challenge and strengthened itsfocus on ALS .
  4. 4. Rules Within 24 hours of being challenged, participants have to record a video ofthemselves & announce their acceptance of the challenge followed by pouring iceinto a bucket of water. Then, the bucket is to be lifted and poured over theparticipant's head. Then the participant can call out a challenge to other people. Whether people choose to donate, perform the challenge, or do both varies, theparticipant is expected to donate $10 if they have poured the ice water over theirhead or donate $100 if they have not.Effects In mid-2014, the Ice Bucket Challenge went viral on social media and became a popculture phenomenon, particularly in the United States, with numerous celebrities,politicians, athletes, and everyday Americans posting videos of themselves onlineand on TV participating in the event. Americans had heard of the disease, often referred to as "Lou Gehrig's disease",after the famous baseball player Lou Gehrig, who publicly revealed his diagnosis in1939.
  5. 5. Charity fundraising Till August 25, the Ice Bucket Challenge raised $79.7 million for the ALSAssociation, compared to $2.5 million raised over the same period in 2013.$100 million are collected till date. Many celebrities have taken part in the challenge, including CristianoRonaldo, Chris Pratt, Roger Federer, David Beckham, Britney Spears, George W.Bush, Lady Gaga, Mark Zuckerberg, Russell Brand , Oprah Winfrey, CharlieSheen and Bill Gates, among many other well-known personalities and membersof the general public.
  6. 6. Rice Bucket Challenge Indians are giving food to their poor neighbours for a charity spin-off they arecalling the RICE Bucket Challenge. The ALS Ice Bucket Challenge hasmorphed into a considerably warmer and drier alternative in India. It involves giving a bucket of rice to someone in need and taking a picture toshare online, with the Twitter #RiceBucketChallenge. The challenge aims to help the country's vast population of poor and hungrypeople, and the movement's Facebook page has so far clocked up more than50,000 likes. Inspired by ALS ice bucket challenge.
  7. 7. Origin Indian journalist Manju Latha Kalanidhi , working atUS based rice research website oryza.com , came upwith an idea of rice bucket challenge . She says that Hunger is a disease anybody wouldconnect with. The challenge is gaining support, with students ofthe Indian Institute of Management signing up, andthe Air Asia India airline saying its chief executiveand senior management will take part. India is the world's second-biggest rice consumer,with reserves of 21.2 million tones of the grain.
  8. 8. In India, the ice bucket challenge has generated attentiontoo -- Bollywood stars have mirrored their Hollywoodcounterparts -- but it now seems it will be eclipsed bywhat some are describing as an Indian challenge forIndian needs: fighting hunger. #RiceBucketChallenge is on its way to going viral in India-- it's on TV news, on Twitter, and it now has a Facebookpage with thousands of likes. People from all over the world are appreciating ManjuKalanidhis idea of rice bucket challenge, she is receivingmails, messages from Sweden , England and beyond. The explosion of interest in the rice challenge is anindicator of how powerful social media has become inIndia.
  9. 9. Thank YouProject by : UMESH MITTURoll No : 35Class : SYBMM