IBM Software Group © 2006 IBM Corporation IBM ® Workplace Web Content Management Web Publishing...
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Transcript of IBM Software Group © 2006 IBM Corporation IBM ® Workplace Web Content Management Web Publishing...
![Page 1: IBM Software Group © 2006 IBM Corporation IBM ® Workplace Web Content Management Web Publishing Without Pain!](https://reader035.fdocuments.net/reader035/viewer/2022062516/56649dc35503460f94ab5b56/html5/thumbnails/1.jpg)
IBM Software Group
© 2006 IBM Corporation
IBM® Workplace Web Content Management
Web Publishing Without Pain!
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IBM Software Group
© 2006 IBM Corporation
The problem of “Publishing” on the Web today
Tim - marketing communications specialist
Tim has new product information he must post today on the company intranet, extranet and Internet sites.
Susan - Webmaster
Tim emails the information to Susan and asks her to post it on the sites.
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IBM Software Group
© 2006 IBM Corporation
The problem of “Publishing” on the Web today
Susan - Webmaster
Tim - marketing communications specialist
Susan emails Tim that she can’t post the information due to workload issues but assures him that she’ll try to post it later this week.
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IBM Software Group
© 2006 IBM Corporation
The problem of “Publishing” on the Web today
Tim - marketing communications specialist
Tim’s manager, Marie, tells him it’s critical to get all the information up on the sites in the next hour because the announcement time changed.
Marie – V.P. Marketing, Tim’s manager
Susan - Webmaster
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IBM Software Group
© 2006 IBM Corporation
The problem of “Publishing” on the Web today
Tim - marketing communications specialist
Sarah John Bob
In the meantime, Sarah, John and Bob from sales all email Tim because they can’t find the information they need anywhere.
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IBM Software Group
© 2006 IBM Corporation
The problem of “Publishing” on the Web today
Tim - marketing communications specialist
Marie – V.P. Marketing, Tim’s manager
Susan - Webmaster
Sarah John Bob
Tim emails Susan again about the new deadline and asks her to stop everything and post the new information.
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IBM Software Group
© 2006 IBM Corporation
What do you get?
Lost productivity
Frustrating IT bottlenecks & publishing delays
Missed opportunities
Unhappy sellers, partners & customers
Lost $$
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IBM Software Group
© 2006 IBM Corporation
Why do you need a better Web content management solution?
Organizations need the right information to get to the right people at the right time
– Sales people need information in a timely fashion to address questions from customers & prospects
– Business Partners need information before announcements so they are well prepared
IT resources are stretched too thin!
– Homegrown software is costly to maintain
– Some have multiple web content management systems to manage
Web content authors experience frustrating Webmaster bottlenecks and publishing delays!
– Delays effect the ability to get new products or services to market quickly
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IBM Software Group
© 2006 IBM Corporation
What is IBM Workplace Web Content Management?
Helps customers easily manage Web content
– Rapidly develop sites through reusable out-of-the-box components (Lower TCO = faster ROI)
– Keep intranet, extranet, Internet websites and portals up-to-date, accurate and in control
Improves productivity & relevance
– Easy-to-use interface enables non-technical users to manage Web life cycles, removing IT and Webmaster bottlenecks
– Automated workflow ensures accuracy of content
– Performance enhancing caching
– Dynamic personalized delivery of content by user role and preferences
“Allows the right information to get to the right people
at the right time, so portals & websites
are efficient and effective.”
“We dramatically cut the cost of our Web site and made it easier for customers to get new information with a simple, user-friendly environment.” Jorge Sosa – HSBC Mexico
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IBM Software Group
© 2006 IBM Corporation
Why are customers buying Workplace Web Content Management?
Tim - marketing communications specialist
Tim uses Workplace Web Content Management software to add all the new information in the authoring templates.
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IBM Software Group
© 2006 IBM Corporation
Why are customers buying Workplace Web Content Management?
Tim - marketing communications specialist
Tim submits the content he just authored in Workplace Web Content Management for approval by his manager.
Marie – V.P. Marketing, Tim’s manager
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IBM Software Group
© 2006 IBM Corporation
Why are customers buying Workplace Web Content Management?
Tim - marketing communications specialist
Marie makes some minor changes to the information in Workplace Web Content Management and submits her approval. Marie – V.P. Marketing,
Tim’s manager
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IBM Software Group
© 2006 IBM Corporation
Why are customers buying Workplace Web Content Management?
Tim - marketing communications specialist
In just minutes, Tim, as a non-technical content expert, is empowered to author the new information for fast publication on his company’s intranet, extranet and Internet sites – without IT or Webmaster bottlenecks!
Workplace Web Content Management publishes information on demand in minutes, not days
for improved responsiveness to customers, partners, suppliers and employees.
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IBM Software Group
© 2006 IBM Corporation
Summary: Workplace Web Content Management
Helps increase productivity of authors and business users
– Non-technical users can create/manage content
– Automates the process, eliminates the manual processes and bottlenecks
– Incorporates workflow processing...take content review/approval out of e-mail
Easy to create / maintain dynamic web site(s)
– Delivers personalized content
– Embraces standard document management principles
– Increases speed and efficiency of site and content deployment
Platform for high-value e-business applications
– Scales from pilot to enterprise
– Uses and integrates with current business infrastructure
– Simplifies ongoing site maintenance