® IBM Software Group © 2003 IBM Corporation Workplace, Portal & Collaboration Programme Christina...
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Transcript of ® IBM Software Group © 2003 IBM Corporation Workplace, Portal & Collaboration Programme Christina...
®
IBM Software Group
© 2003 IBM Corporation
Workplace, Portal & Collaboration Programme
Christina Mavromatis
IBM Software Group
4
Product Families
IBM Workplace products
The new bridge between people and business processes with integrated
collaborative products
IBM Lotus Notes/Domino
Time tested, market leading collaborative application environment for developing
people-driven applications
IBM WebSphere Portal
Allows integrated access to the information, applications and business processes
IBM Software Group
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Customized links to
favorite apps
Awareness
Document library
Personalized content E-learning
People locator
E-meetings
Messaging and calendar
Personalized employee services
Make better informed decisions faster through B2E, B2C and B2B portals that provide integrated access to information and business applications. It is a single, secure point of access personalized to users roles.
Build better connected teams with team collaboration software that connects people together regardless of location or time zone to accelerate business processes. It’s how people communicate and collaborate with each other to work on projects or develop and share documents.
Improve responsiveness to customer needs and changes in the marketplace by connecting people to business processes, information and expertise anywhere, anytime, from any device.
Customized links to
favorite apps
Team Spaces
Instant Messaging and
Awareness
Document library
Personalized content Learning
People locator
Web Conferencing
Messaging and calendar
Personalized employee services
People Productivity – A single theme, with several key messages
IBM Software Group
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People Productivity Target Audience In 2005 People Productivity will target
CIO and Sr. IT (VP, Director)
IT Mgr
Exec LOB/C w/priority– CEO(1), VP Ops(2), CFO/VP Finance (2), VP Mktg(3), VP Sales(3), VP Mftg(4) in 1000+ and Focus accounts <1000
Existing SWG and STG customers, some new acquisition in competitive programs
Industry priorities – Finance, Distribution and Industrial
In 2005 People Productivity will not target Developers
Administrators
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Lotus North Region 2005 priorities/ Program activities
Establish Workplace as a Platform
Advance Lotus in SMB space
Grow Domino Portfolio Business
Maintain Portal Market share & leadership
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What are the elements to the Programme
Demand Generation – Directly and with Business Partners
Enablement – To internal IBM, Business Partners and Systems Integrators
Awareness – Through Press and Advertising
IBM Software Group
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How is the Programme structured
Lotus Notes/Domino – maintain and grow installed base
Portal – maintain #1 position and grow in market place
Workplace – enablement & awareness as well as demand generation
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H1 Installed Base customers
7 Lotusphere Comes to You events - Feb – April WebSphere Portal User Groups – Feb & March Workplace launches - May
Add of Collaboration to Domino & Portal customers - email & tele – MarchLotus Renewals email & tele - March – JunePeople Productivity adoption cycle tele – March – JuneWorkplace Services Express to Domino tele – May
WebSphere Portal advertisingPress coverage
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H1 New/Competitive accounts – Demand Generation
7 Lotusphere Comes to You events - Feb – April Workplace Proof of Technology events – Feb & May Portal Proof of Technology events – March & April University & College Information Systems Association event – March Quarterly hospitality event – March & June IT Directors Forum – MayWorkplace launches - May
People Productivity adoption cycle tele – March – JuneMicrosoft competitive tele – Feb - June
WebSphere Portal advertisingPress coverage
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Latest Advertising
Print and online press;
IT WeekComputer WeeklyMIS MagazineComputer Business ReviewInformation AgeGovernment ComputingRetail Systems
ZD.netSilicon.comVNU.netFT.com
IBM Software Group
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H1 Business Partners & Systems Integrators - Enablement
Lotusphere 2005 event – Jan
Business Partner Sales College event – March
5 x Transforming the Way we work events – April
5 x Workplace Services Express Sales & Technical enablement events – April
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Workplace Launches – end May & early June
2 large scale events – North South – 200 plus attendees at each Smaller regional events in Ireland, Netherlands and South Africa Biggest announcement for SWG in 2005
Business Partners to exhibit at each event and have speaking opportunities in the break out sessions.
More details to follow in early March