Workplace, Portal and Collaboration Software © 2006 IBM Corporation IBM ® Workplace Web Content...

Workplace, Portal and Collaboration Software

© 2006 IBM Corporation

IBM® Workplace Web Content Management™ Version 6.0

Web Publishing Without Pain

IBM Software Group

© 2003 IBM Corporation2

Why do you need web content management?

For your e-Business Goals!

Internet Goals• Broader market reach• Improve customer support• Faster time to market• Reduce cost of doing business• Customer retention/Satisfaction• Enhance company image

Intranet Goals• Broader corporate reach• Employee Self Service• Application Integration• Corporate Policy Adherence• Greater employee satisfaction • Faster time to market• Reduce cost of doing business

IntranetsIntranets

InternetsInternets

ExtranetsExtranets

Extranet Goals• Self-service Applications• Personalized support of Business Partners• Timely accurate product information• Partner/Supplier Satisfaction• Partner/Supplier Retention• Ease of doing business

IBM Software Group


Why do you need web content management?

Information Management is critical

– In the next 2 years more original content will be created than in all of prior human history!

Organizations need the right information to get to the right people at the right time

IT resources are stretched too thin!

– Homegrown software is costly to maintain

– Some have multiple web content management systems to manage

Web content authors experience frustrating Webmaster bottlenecks and publishing delays!

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Challenge #1 Challenge #2 Challenge #3

Keep your site current Content Chaos Bringing visitors back

Why is it a challenge?

Only a small group of technical people can change the web site

Cross-functional effort

Time consuming

Why is it a challenge?

Where did that come from?

Who owns it? How old is it? Is it still current?

Are we still selling that?

Why 1999 events still listed?

Why is it a Challenge?

Low attention span

Lots of competition

Easy to leave – one click and they’re gone

Costs of Outdated Pages

Lost customer confidence

Tarnished image

Lower traffic

Lost opportunities

Legal Exposure

Cost of Chaos

The “hassle” of keeping the site current results in neglect

Site usage declines

Content re-creation

Employee frustration

Costs of Losing Customers

If they run into problems, most will never come back

It costs 6x more to sell to a new customer than to an existing one

What Web site challenges do you have?

IBM Software Group


What is IBM Workplace Web Content Management?

Helps customers easily manage Web content– Rapidly develop sites through reusable out-of-the-box

components, which helps improve TCO and speed ROI – Keep intranet, extranet, Internet websites and portals up-to-

date, accurate and in control – Able to leverage existing enterprise content repositories

Helps improve productivity & relevance – Easy-to-use interface enables non-technical users to manage

Web life cycles, removing IT and Webmaster bottlenecks – Automated workflow ensures accuracy of content– Performance enhancing caching – Dynamic personalized delivery of content by user role and

preferences

“Allows the right information to get to the right people

at the right time, so portals & websites

are efficient and effective.”

“We dramatically cut the cost of our Web site and made it easier for customers to get new information with a simple, user-friendly environment.” Jorge Sosa – HSBC Mexico

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What are the key capabilities of the product?

End-to-End Web Content Management

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WebSphere® Portal and Web Content Management

Business Value

– The analysts agree “Portals and Web Content Management go hand-in-hand”

– ROI of Integrated Workplace Web Content Management and WebSphere Portal: • Integration with WebSphere Portal helps lower

project costs and go live faster

Background

– Workplace Web Content Management is jointly developed and tightly integrates with WebSphere Portal

– Every Portal Enable/Extend customer has a limited entitlement for Workplace Web Content Management

• Effectively a built-in evaluation and discount

The Entitlement: 1 Workplace Web

Content Management CPU for every 6 WebSphere Portal CPUs

Must publish to WebSphere Portal only

IBM Software Group


Workplace Web Content Management V6.0

With this new release:

IBM leads the industry with the most tightly integrated portal and Web content management solution on the market today.

Advanced, rules-based personalization capabilities allow targeted information to be dynamically delivered to your employees, customers, suppliers and partners via the WebSphere Portal environment

Enhanced authoring and administration capabilities allow web content to be created and delivered more effectively via your WebSphere Portal environment

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Workplace Web Content Management Key Functions

End-to-End Content Management

New in V6.0!

New in V6.0!

Customizable User Interface

New views

Welcome page

Inline authoring

New search

Rich text editor enhancements

Deeper WebSphere Portal Integration

Single administration UI

WebSphere clustering support

Improved Site scalability

Advanced personalization

Improved site searching experience

Accessibility

CSS support

Simplified management of large and/or multiple sites with libraries

Enhanced control of content and asset deployment

Protection against Broken Links

Simplified cache and logging

See where content and other assets are being used

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Easily deploy Content with Workplace Web Content Manager Version 6.0 Welcome page provides

an entry point for users

Inline Editing for infrequent users

New views allow users to find their content easily

Full text and parametric search in views and across entire repository

Libraries allow access to parts of a site e.g. just marketing content

User interface can be customized easily to provide tailored experience

IBM Software Group


More key enhancements in Workplace Web Content Management version 6.0

Improved Site Scalability– Libraries allow delegation of control for specific parts of a site, as well as simplifying the sharing of assets

across multiple sites, making it easier to keep large, dispersed websites up-to-date

– WebSphere Clustering Support ensures server demand server is distributed more effectively and reduces administration efforts

Greater “Look and Feel” Flexibility for sophisticated websites– Enhanced Cascading Style Sheets (CSS) support enables designers to not only define the overall look &

feel of the site, but also to specify available styles for different site areas, templates, user profiles, and content types for authors to use

Protection against broken links

– New Link Management enhancements ensure all internally referenced website links will be up to date (e.g. "live" and not "broken") and provide a library view to manage external links

Simplified Administration – Integrated administration within Portal – no need to learn a different UI or administer from different location

– WebSphere clustering support: Administration of multiple WCM servers as one

– Simplified cache and logging

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How does Workplace Web Content Management add value?

HSBC Mexico - Mexico’s largest bank

• Accurate, timely information for their customers

• Empowered 80 users to create their own content

• Reduced Core Tech Staff from 8 to 2

• Reduced publishing time from 10 days to 20 minutes

Stuttgart Tramworks - Mass-transit for the city of Stuttgart, Germany

• Reuse of existing IT infrastructure

• Common Corporate Identity achieved for 1,700 employees city-wide

• Paper based communication reduced by over 80%

IBM Software Group


How does Workplace Web Content Management add value?

Minter Ellison - Australian Law Firm

• Needed an accurate web and intranet presence

• Content publishing reduced from days to minutes

• Savings of up to one person-year!

• Subject matter experts control their content

• Knowledge management dramatically improved

Alcan Inc - USA Metals Production

• Needed to Launch new Corporate Image after merger

• Website Content creators independent of IT Dept

• Timely information for customers and shareholders

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• Efficiently and securely store, manage and deliver enormous amounts of key health information to the public

Challenge

• Web content management platform that delivers collaborative tools and enables both technical (Web masters) and non-technical (content creators), to modify and update content on the Web Site

Solution

• Reduced time to publish – from weeks and months to hours and days - for accurate, up-to-date information • Efficient regulatory compliance and reporting

Value

Health Canada

IBM Software Group


Summary: Workplace Web Content Management

Helps increase productivity of authors and business users

– Non-technical users can create/manage content

– Automates the process, eliminates the manual processes and bottlenecks

– Incorporates workflow processing...take content review/approval out of e-mail

Easy to create / maintain dynamic web site(s)

– Delivers personalized content

– Embraces standard document management principles

– Helps increase speed and efficiency of site and content deployment

Platform for high-value e-business applications

– Scales from pilot to enterprise

– Uses and integrates with current business infrastructure

– Simplifies ongoing site maintenance

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BACKUPAdditional Detail on WWCM V6.0 Features

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Enhancements - Templating Template creator can define

how the form will appear to the user

Template creator can decide to hide fields from the content creator

Template creator can define the properties of each field with simple validation and field size

Viewers will be able to see the field but not edit it. Editors will be able to view the field and edit it when the form is in edit mode

Help text can be defined for each field that will be shown above the field in the form

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New feature - Inline editing Rather than take author to

standard UI, the portlet simply changes mode to allow editing of content within the same portal page

Users able to perform authoring actions against the content

– Edit content being viewed

– URL sent to approvers for review of draft content

Content editing actions display the authoring user interface inside the rendering portlet

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New feature – Search Searching a folder or a view

– Authors browse through folders and views to find objects they want to view or edit

– Results are displayed in a table that allows the results to be sorted

– Multiple searches can be shown at the same time

Advanced search

– Searches across the entire repository/library by default

– Allows search filtering by common attributes, template used, workflow etc

Workplace, Portal and Collaboration Software © 2006 IBM Corporation IBM ® Workplace Web Content...

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