Saturday, 15th September 2012ICM International Congress Centre Fairground Messe München

Global bakingdialogue

Dear readers

German bread stands for top quality, regional diversity and daily enjoyment by consumers. The international trade fair for bakers plays a significant role in upholding the reputation of the German baking craft. iba has been running since 1949 and today is by far the most important international trade fair for bakers and confectioners. The whole world attends when iba extends its invitation. Every three years the international trade is welcomed in Germany. I am delighted that the “world market for baking” has established a firm position at Munich’s exhibition centre.

I am pleased to act as patron of the the first ever iba summit, which will take place the day before the start of the iba 2012. The forum will offer leading global figures from within the baking line the opportu-nity of discussing current developments and global trends within the baking craft. Increases in the cost of raw materials and shortages in the supply of raw materials on the food markets are affecting the baking craft in Bavaria and the USA alike. Only at international conferences can the appropriate framework conditions be created in order to find solutions to global issues that can also be implemented locally. This applies to politics as well as to the private sector.

The iba summit programme will also deal with food safety. As aproduce of the finest handicraft, bread can be found on consumers’ plates every day of the week. Through their day to day contact with customers bakeries vouch personally for the value of their baked goods. Customers will just return, if they are satisfied with the quality of the goods. Industrial bakeries are aware of this too. Therefore it is imperative that consumers must always be able to rely on the safety of food.

I would like to invite you to attend the first ever iba summit in Munich in 2012, and I wish all participants and organisers all the best. The iba summit will provide new stimuli for the international baking craft and, just like iba 2012, emerge as the leading global trade summit within the line.

Yours faithfully,

Ilse Aigner

Ilse AignerFederal Minister for Food, Agriculture and Consumer Protection

Dear reader, dear Delegate of the iba summit

Anyone who is successful in the baking craft today will have realised that global issues have long been an integral part of daily business for modern bakers. Targeted marketing, intelligent, technology-driven business models, the identification of global trends and regional mar-ket opportunities are all effective measures in increasing sales. That’s why I am pleased to have this opportunity to welcome you to the first iba summit 2012 to be held on 15th September 2012 in Munich, where these topics will be at the top of the agenda.

The iba summit will offer exhibitors and decision-makers, bakers and confectioners, politicians and academics a new forum for pioneering ideas, for the reliable assessment of future challenges and risks and for an international exchange of experiences. It is already an essential event for specialists and practitioners in the line, marking the top of global dialogue for bakers and confectioners and pointing the way ahead for the baking craft.

So what awaits us at the iba summit? The presentations will focus on the current challenges for the worldwide baking and confectionery market. Top international speakers will report about the future of world nutrition, the latest developments in the area of food safety and trends in baking and marketing. The new summit for our line will also offer you plenty of opportunities to exchange experiences, get involved in intensive discussions and network with influential and ingenious partners. The event will end with the festive opening gala for the iba 2012.

Why not take advantage of this unique opportunity and be sure to add the iba summit to your diary as the new “unmissable event” of the year. On behalf of the German Bakers‘ Confederation, I would like to invite you, your customers and business partners to Munich. I am particularly grateful to Ilse Aigner, Minister for Food, Agriculture and Consumer Protection, who has agreed to act as patron of this first iba summit.

Peter Becker

Peter BeckerPresident of the German Bakers‘ Confederation

iba – the leading trade fair for the international baking and confectionery trade

iba 2012 – the world market for baking will provide the future-orientated hardware, and the iba summit the entre-preneurial software for tomorrow’s market successes.

This is what the has to offer:

• a chance to look beyond the rim of one’s teacup, as the saying goes

• an assured assessment of future challenges and risks

• intelligent technology-driven business models

• unique marketing ideas with “oomph” and potential

• the opportunity of networking with people who are influential and resourceful

• a transnational exhange of experiences between decision-makers

Come and let yourself be inspired and uplifted!

Outstanding speakers will give you new ideas, whilst you forge promising connections with participants from all over the world.

Patron: Ilse Aigner, German Minister for Food, Agriculture and Consumer Protection

08.30 a.m. Registration Distribution of passes, radio receivers and congress documentation to delegates Coffee/tea

.............................................................

09.30 a.m. Welcome/Intro

Peter Becker

.............................................................

09.45 a.m. Food safety Feeding the world in a time of scarcity and surplus, demographic and climate change, surging energy demand and speculation in agricultural commodities Is access to food a right or a pipedream? The challenge of providing nutritious and healthy food for all John Dalli

.............................................................

10.15 a.m. Is there enough for everybody? Sustainable strategies in the battle against hun- ger, poverty and environmental degradation, as the world population continues to rise Prof. Dr. Klaus Töpfer

.............................................................

10.35 a.m. Out of control? How global markets in biofuel and targeted speculation in agricultural commodities are endangering the world´s food supply Prof. Dr. Hans-Werner Sinn

iba summit conference programmeInternational conference to kick off iba 2012 – the world market for baking on Saturday, 15th September 2012

10.55 a.m. What next? The energy markets in crisis: Spotlight on renewable energy, new technologies and energy-efficiency Dr. Ingo Luge

.............................................................

11.15 a.m. Fruit & snack break

.............................................................

11.45 a.m. Round Table Determinants and perspectives in feeding tomorrow´s world (from 12.45 noon with audience participation)

• John Dalli • Prof. Dr. Klaus Töpfer • Prof. Dr. Hans-Werner Sinn • Dr. Ingo Luge • Prof. Dr. Garabed Antranikian

.............................................................

1.00 p.m. Lunch

.............................................................

2.00 p.m. Trends in the international baking trade What must the sector gear up for next? Between science and romanticism: leaving old paths and finding new territory Dr. David Bosshart

.............................................................

2.25 p.m. How to make the most of trends in the baking sector A case study on process control in a global enterprise Prof. Dr. Bernhard van Lengerich

.............................................................

2.50 p.m. Round Table „Trend detectives“ – tracking down change in society and consumer behaviour • Dr. David Bosshart • Prof. Dr. Bernhard van Lengerich • Prof. Dr. Angel Gil

3.30 p.m. Coffee, tea, nibbles

.............................................................

4.00 p.m. Lab visits with a wow factor Exciting new technologies – also a driving force for the F&B industry Spencer Kelly

.............................................................

4.30 p.m. Large-scale food retailing Which strategies still promise success in saturated markets? Prof. Dr. Joachim Zentes

.............................................................

4.50 p.m. Stimulating consumer appetites by enhancing the shopping experience Lifestyle shops, bakeshops and food courts as part of the mix in successful shopping centres Stephan Kugel

.............................................................

5.10 p.m. Using the Web to boost market success? A quick tour of the baking world on the Internet Best Practice presents Bernd Kütscher

.............................................................

5.40 p.m. Closing words Ilse Aigner

.............................................................

5.55 p.m. Musical accompaniment as delegates move to the start of the opening gala for iba 2012

Prof. Dr. Hannelore Daniel will be leading you through the programme.

Subject to change!

Ilse Aigner trained as an electrical engineer and worked on the development of electrical systems for helicopters. She held a mandate in the Bavarian State Assembly from 1994 to 1998 and has been a member of the German Federal Parliament since 1998. There she took on leadership functions in the CSU regional group and in her party’s executive.

Among other things, Ilse Aigner was her party’s spokesperson in the Committee for Education, Research and Technology Forecasting, as well as the Chair of the Education and Research Working Group. She has been Germany’s Minister for Food, Agriculture and Consumer Protection since 2008. ................................................................................

Peter Becker has been President of the German Bakers‘ Confederation since 2000, President of the UIB – International Union of Bakers – since 2008, Vice President of CEBP (Confédération Européenne des Organisations Nationales de la Boulangerie et Pâtisserie) since 2010 and a board member of the Hamburg Bakers’ Guild since 1983. From 2000 to

2010 he was President of the Hamburg Chamber of Crafts and since 1981 has managed his bakery and confectionery “Bäcker-Becker”. Since 2005 he has represented the interests of the craft as a board member for the Trade Association of German Crafts (UDH). Further, he is active with several notable organisations, as a member of the supervisory board, board of directors, or executive board.................................................................................

Prof. Dr. Garabed Antranikian has been President of the Technical University of Hamburg-Harburg since 2011. Of Armenian background, he studied biology at the American University in Beirut, and graduated from the University of Göttingen, where he took his doctorate in the area of micro-biology in 1988. He was appointed to the Technical

University of Hamburg-Harburg in 1989. There he works on research and teaches technical microbiology at the department of the same name. His work focuses on extremophile micro-organisms and their technical uses. A holder of 106 patents, his aim is to establish biotech-nological processes and products in life sciences industrial bakeries.

First Class! Our speakers at a glance

Dr. David Bosshart has been CEO of the Gottlieb Duttweiler Institute for Business and Society since 1999. The Institute is an independent European think-tank for retail, business and social issues (founded in 1962 by European retail pioneer Gottlieb Duttweiler). Before this, Dr. Bosshart worked in the retail, consulting and teaching sectors, as well as in

scientific research. The focus of his work is on the future of consumerism and social change, management and culture, globalisation and political philosophy. He is the author of numerous international publications and is in demand as a speaker in several languages in Europe, the US and Asia...................................................................................

John Dalli has been responsible for the policy area of Health and Consumer Protection in the European Commission since 2010. The EU Commissioner is from Malta. In the 1990’s, the qualified auditor served first as Minister for Economics, then as Finance Minister, before finally taking on both portfolios until 2004. Before joining the EU Commission, he was Minister for

Social Policy from 2008 onwards. The work of the Directorate General for Health and Consumer Affairs includes developing strategies in health po-licy for Europe; it is responsible for the framework conditions for the food industry in the single European market, food labelling, biotechnology and new food types, as well as controlling national monitoring of food safety. ..................................................................................

Prof. Dr. Hannelore Daniel holds the Chair of Nutrition Physiology and is the Director of the Central Institute for Nutrition and Food Research at the Technical University in Munich. She has authored more than 300 original academic publications and reviews as well as two textbooks, and is a member of the Leopoldina/National Academy of Sciences

and of the Bio-Economy Council. She is also a scientific representative in the “Food for Life” European technology platform and leads the scientific advisory body of the new joint programme initiative of the EU, “A healthy diet for a healthy life”...................................................................................

Prof. Dr. Angel Gil is Professor of Biochemistry and Molecular Biology at the University of Granada, Spain and Head of the Research Excellence Group CTS-461 on Nutritional Biochemistry. His research experience includes special diets for early childhood diseases, evaluating gene expression in obesity, the biological effects of dietary nucleotides and the

effects of olive oil on arteriosclerosis. He is the President of the Ibero-merican Nutrition Foundation (FINUT) and the International Nutrition Congress 2013 supported by the International Union of Nutritional Sciences (IUNS). Furthermore, he is a member of numerous scientific associations in Spain, e.g. the scientific committe for bread.

Spencer Kelly has been the main presenter of 'Click', the BBC technology programme since 2006. He graduated with a double first in Computer Science from Cambridge University. Whilst trying to make technology appear simple, his passion for science shines through. He has specialised in making the potential which pioneering technical innovations

have exciting to a wide audience. ”Click” is broadcasted on BBC World News in over 200 countries and attracts another million viewers on the web. Kelly is also a regular guest on BBC radio..................................................................................

Bernd Kütscher learned the baking trade from early childhood. For 14 years he was the fourth generation proprietor of a small bakery. Numerous awards from that time are evidence of his innovative power, e.g. the line Oscars “Marktkieker”, “Stollen-Zacharias” and several cross line awards, such as the Internet prize for German Craft Workers, the German

Advertising Prize and the Marketing Prize for German Craft Workers. Having handed over his business to his employees and worked in a number of different capacities, including in a senior position at a very large bakery, Bernd Kütscher was appointed Director of the National School of German Craft Baking in 2006 (now known as: the Academy of German Craft Baking, Weinheim). He is also Managing Director of the Institute for Quality Assurance in Baked Goods (IQBack) and author of the bestselling specialist title “Der neue clevere Bäcker”..................................................................................

Stephan Kugel is an expert in the management of large shopping centres with many years of expe-rience in domestic and international business with Europe’s market leader, the ECE Group in Hamburg. From 1999 to 2010, he was Managing Director with responsibility for the Group’s centre management, and since 2011 he has been advising the current

executive management. It currently controls 137 shopping galleries, which are frequented by an average of 3.4 million shoppers per day. ECE is active in 16 countries..................................................................................

Dr. Ingo Luge is the CEO of E.ON Energie AG Munich. Having graduated in law, he took a master’s diploma at the London School of Econo-mics and received his doctorate in Munich with reinsurers Frankona Rückversicherung. He then moved to energy company Müritz-Oderhaff AG in Neubrandenburg, then to Avacon AG in Helm-

stedt. In 2001 he was appointed Vice President Finance at E.ON Avacon AG and in 2006 became CEO of E.ON Kraftwerke GmbH in Hanover. Dr. Luge has been in his present position since 2010 and was recently also appointed Operations Director.

Prof. Dr. Dres. Hans-Werner Sinn is President of the ifo Institute and Director of the Centre for Econo-mic Studies (CES) at the Ludwig-Maximilian University in Munich and holds the Chair in National Economics and Financial Sciences at LMU. Among other positions, he is a member of the scientific advisory council at the German Ministry for Economics, the National Bureau

of Economic Research, Cambridge/Mass., the International Institute of Public Finance, the Social Policy Association and the Bavarian Academy of Sciences. As the author of several monographs, scientific essays in international journals and political contributions, he has received several prestigious awards, honorary doctorates and economics prizes...................................................................................

Prof. Dr. Klaus Töpfer is the founding Director of the Institute for Climate Change, Earth Systems and Sustainability in Potsdam (Institute for Advanced Sustainability Studies), a Senator in the Helmholtz Community and a former executive director of the United Nations environmental programme in Nairobi. He is Vice-President of the World Famine Relief Pro-

gramme and was Co-Chair of the Ethics Commission for a Secure Energy Supply convened by the German Government in 2011. From 1987 to 1994, the trained economist was German Minister for the Environment, Conservation and Reactor Safety, while from 1994 to 1998 he held the portfolio for Regional Planning, Construction and Urban Development. He was a member of Germany’s Federal Parliament from 1990 to 1998...................................................................................

Prof. Dr. Bernhard van Lengerich, Chief Science Officer and Vice President for Technology Strategy at General Mills Inc., Minneapolis/USA, is a trained baker and confectioner. Having written his dissertation at the Technical University of Berlin, he spent time at Werner & Pfleiderer in Ramsey N.J./USA, as Director of Research at RJR Nabisco N.J. and at the Buhler Group

in Switzerland. He joined General Mills in 1994, where he heads up the development of strategic key technologies for food production. He holds over 80 patents, is a member of the Executive Board of the EU “Food for Life” technology platform and was appointed a Fellow of the US Institute of Food Technologists in 2011. ..................................................................................

Prof. Dr. Joachim Zentes holds the Chair of Eco-nomics at the University of Saarland, specialising in External Trade and International Management. Based in Saarbrücken, he is Director of the H.I.MA. (Institute for Trade & International Marketing) and the Economics Department of the European Institute. Joachim Zentes specialises in international trade and has a great deal

of relevant research expertise. He has been a visiting professor in Metz, Fribourg, Warsaw, Santiago de Chile, Lyon and Craiova, and is the co-editor of two publications, “MARKETING – Zeitschrift für Forschung und Praxis” and “MARKETING – Journal of Research and Management”.

iba summit information

Date and venueSaturday, 15th September 2012 – from 9.30 a.m.

ICM International Congress CentreFairground Messe München – 81823 Munich, Germanywww.icm-muenchen.de

Organiser

Zentralverband des Deutschen Bäckerhandwerks e. V.(German Bakers‘ Confederation)Neustädtische Kirchstraße 7a10117 Berlin, Germanyzv@baeckerhandwerk.dewww.baeckerhandwerk.de

Conference office / registration CSM, Congress & Seminar ManagementIndustriestraße 3582194 GröbenzellTel: +49 (0)8142 57 01 83Fax: +49 (0)8142 5 47 35info@csm-congress.dewww.csm-congress.de

Tickets for the iba summit

A ticket to the iba summit costs 750 € plus VAT at 19% per person, and includes the following:

• Conference progamme and detailed documentation

• The conference language is German/English and simultaneous interpreting will be provided

• 6-day ticket to the iba 2012 trade fair

• First-class catering during intervals

• Access to the iba 2012 opening gala at the ICM Munich

Payment can be made by credit card or on receipt of an invoice.

Please register

here:

www.iba.de/en/

iba-summit/

03/2

012/

120.

0(RD

/dsb

)