Human in Transformation; in the Crossfire of Employee Experience and Competence Gap

FINLAND / SINGAPORE / POLAND / SOUTH KOREA / IRAN / TAIWAN / CHINA / INDONESIA / SWEDEN / RUSSIA / THE BALTICS

in the Crossfire of Employee Experience and Competence Gap

Human in Transformation

Roope RuotsalainenChief Digital Officer, PartnerFrankly Partners

Prologue

New requirements

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Labor market becomes more

polarized.

Higher demand for digital skills. Less work for middle managers and

administration.

All rights reserved © Frankly Partners 2016MIT Center for American Progress

And different expectations: job security is important, but

continuous learning guarantees career security.


New generation with new digital skills.

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Digitalization sets new requirements. But it is worth to adapt.

Digitally advanced businesses are 9% - 25%

more profitable than their average industry

competitors.

It takes two to tango.


FEARJOY

PRO

FIT

Employee experience Competence gap

First fix

From employee brand to employee experience



Highest performing businesses are driven by higher purpose.

1. Creating employee experience 2.

Higher purpose


Employees who are likely to remain longest share their organization’s values, and are more satisfied with its sense of purpose and support of professional development.

Percent satisfied with each aspect/describes their organization

Deloitte


Higher purpose

Most satisfied employees are driven by higher purpose.

Create value proposition for the employees.What is the purposethat resonates with them?


INFORMATION IS GLOBAL

FOCUS ON CUSTOMER

DELIVER EXCELLENCY

DEMOCRACY ON WEB WORKS

EXCELLENT IN ONE, INSTEAD OF

MEDIOCRE IN MANY

FAST IS BETTER THAN SLOW

SERIOUS WITHOUT SUIT

MOBILE

GLOBAL

AGILE

DON’T BE EVILLOCAL

DESIRED VALUE

CURRENT PERCEIVED

IMPACT OF TOPIC


Higher purpose

When employees are scarcity, they



Evolving career

Hence, in digital business the employee intake is tightening spiral dive. Higher requirements, less skills, faster speed.

expect to advance their careers fast.


“Our competence development program costs

too much, what happens if they leave?”

“Imagine what happens, if we don’t develop their

competences, and they stay?”


Evolving career

Best employee experience is human.From human to human.



Human to human

Second fix

Bridging the competence gap



Different phases of digitalization require different competences

BABY STEPS

Digital channels in sales and marketing

HYPE

Innovations in products,

experimenting services

SERIOUSNESS

Business impact of digitalization

DETERMINATION

Priority in strategy planning and C-suite

NEW RISE

New extinction of silos, integrated everywhere

- Digital competence development

- Big data, human understanding, privacy

- Digital business initiative portfolio optimization

- Experimenting and testing

- Online/mobile data and optimization

- Digital marketing communication

- In-depth leadership of partner network

- Lean or agile product / service development

- Marketing automation

- Evaluating business critical digital skills

- Data driven leadership- Change management

- Fast pace career planning

- Transparency and sharing

- High tempo testing- Cannibalization

Data driven leadership delivers results. Like it or not.

All rights reserved © Frankly Partners 2016Forbes

WHERE COMPETITIVE ADVANTAGE HAS BEEN ACHIEVED AS A RESULT OF DATA-DRIVEN MARKETING — BY STAGE OF DEVELOPMENT

2. Bridging competence gap1.

New leadership

Most of the times, the gap is human, not data.


DATA VISUALIZATION,REPORTING

ANALYSISRECOMMENDATION

ACTION


New leadership

Enablers of the change are universal.


VISION COMPETENCES INCENTIVES RESOURCES PLAN CHANGE+ + + + =

COMPETENCES INCENTIVES RESOURCES PLAN CONFUSION+ + + + =

VISION INCENTIVES RESOURCES PLAN ANXIETY+ + + + =

VISION COMPETENCES RESOURCES PLAN SLOW CHANGE+ + + + =

VISION COMPETENCES INCENTIVES PLAN FRUSTRATION+ + + + =

VISION COMPETENCES INCENTIVES RESOURCES WRONG DIRECTION+ + + + =


New leadership

Bridging the competence gap requires

new team compositions.


What is the new composition in your industry? Where does

your innovation happen?


New skills

Art director Copywriter Creative technologist

Visual mathematician



Bold management

Finally, if the top management is not brave enough to

cannibalize oneself,turbulence of disruption will help closing the business.

Growth happens in crossfire.


FEARJOY

PRO

FIT

Employee experience Competence gap

Roope RuotsalainenChief Digital OfficerFrankly Partners

[email protected]. +358 40 735 5557

Human in Transformation; in the Crossfire of Employee Experience and Competence Gap

Business

Transcript of Human in Transformation; in the Crossfire of Employee Experience and Competence Gap