HS Sweden - SS16

SOCKS AND UNDERWEAR

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This season, HS went on a world tour to showcase its latest collection in a variety of settings to symbolise the international growth of the brand.

From Stockholm to Los Angeles or Tokyo, HS reflects on its worldwide presence by shooting this catalogue on multiple locations, throughout several time zones and through the lenses of a curated selection of multinational photographers.The goal is to keep the ever-growing customer base happy by presenting an extensive variety of ways to wear HS. The idea is always to fulfil the daily needs of the HS clientele while continuing to bring happiness and quality to every corner of the world.

HS started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the HS collectiveof creators.

Today HS are sold in more than 70 countries and on every continent.

HS features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.

Spring/Summer 2016 was shot by Kento Mori -Tokyo, Japan- Johnny Wohlin -Stockholm, Sweden and Curtis Buchanan - Los Angeles, USA.

"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD "

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HOLIDAY CAMPAIGNSEvery year, HS brings in a talent and gives them Carte Blanche to share their vision of the Brand. HS has previously worked with Snoop Dogg in 2014, David LaChapelle in 2013 and Terry Richard-son in 2012.

In 2015, HS collaborates with filmmaker Robert Rodriguez for a short film called SOCK’EM DEAD.

COLLABORATIONSHS develops and secures its image and brand presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of HS within the industry, maintaining its position as the leader of the segment. HS has collaborated in the past with Billionaire Boys Club, Paris Saint-Germain, Opening Ceremony, colette, The Standard Hotels and Be@rbrick among others.

PRESSHS is very popular in press and has been written about in most major publications across the globe. HS has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international medias, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager,HS is running a successful PR mach-inery with local PR agencies to secure its presence in global publications both through blogs and social networks.

Facebook: Instagram: @hssweden

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Brand

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Composition: 80% Combed cotton 17% Polyamide 3% ElastaneMDI01-1000: 78% Combed Cotton, 18% Polyamide, 2% Polyester 2% Elastane

Sizes: 36-40 & 41-46

GRAPHIC TIMELESS DETAILED

MD01-069C-424 MDI01-1000C-102 MDI01-5000C-511

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Main CollectionH

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Composition: 85% Combed cotton 12% Polyamide 3% Elastane

Sizes: 36-40 & 41-46

LIVELY FLORID BOLD

LIY01-6000C-687 LIY01-9000C-107 LIY01-6001C-422

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

MULTIPLE ALIVE ORIGINATIVE

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Main CollectionH

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SBG01-2000C-700 SBG01-5000C-510 SBG01-6001C-467


Sizes: 36-40 & 41-46

GRAPHIC STRONG SECURE

CHA01-2000C-830 CHA01-9000C-009 CHA01-6001C-463

ETY01-6001C-411 ETY01-9000C-041


Sizes: 36-40 & 41-46

INFINITE PERPETUAL TIMELESS

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BSK01-4000C-615 BSK01-6000C-428 BSK01-9000C-050


Sizes: 36-40 & 41-46

CRAFTY BRAIDED DIMENSIONAL


Sizes: 36-40 & 41-46

POP BOLD DARING

CAS01-7000C-330 CAS01-9000C-018

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Main Collection

HLO01-9000C-016 HLO01-7000C-441 HLO01-6000C-646


Sizes: 36-40 & 41-46

GRAPHIC LIVELY VIVID

HELLO

BAD01-3000C-680 BAD01-7000C-310

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Sizes: 36-40 & 41-46

RIPPLED SMOOTH VIBRANT

Composition: 75% Combed cotton 23% Polyamide 2% ElastanePAB01-9001: 78% Combed cotton 18% Polyamide 2% Polyester 2% Elastane

Sizes: 36-40 & 41-46

ALIVE FREE RELAXED

PAB01-2000C-720 PAB01-6000C-687 PAB01-9001C-010

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Main Collection

SPC01-6000C-467 SPC01-8000C-210 SPC01-9000C-007

Composition: 80% Combed Cotton 17% Polyamide 3% Elastane

Sizes: 36-40 & 41-46

PSYCHEDELIC OPTICAL SYMMETRICAL

SPC01-9001C-990

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SA01-045C-411

STR01-2001C-459

SA01-067C-070

STR01-6000C-424

STR01-2000C-014

STR01-9000C-009

Composition: 84% Combed cotton 13% Polyamide 3% ElastaneSTR01-2001, -9000: 60% Combed cotton 37% Polyamide 3% Elastane

Sizes: 36-40 & 41-46

FUN EXPRESSIVE STYLISH

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SHR01-5000C-018 SHR01-6000C-411 SHR01-9000C-041

Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneSHO1-5000: 72% Combed Cotton, 17% Polyamide, 8% Polysester, 3% Elastane

Sizes: 36-40 & 41-46

NATURAL FUN ILLUSTRATIVE

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Main Collection

SOP01-3000C-080 SOP01-6000C-427

Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneOP01-3000: 57% Combed Cotton, 23% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

BUBBLY FRESH SWEET

ATS01-1000C-107 ATS01-4000C-612

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Sizes: 36-40 & 41-46

DISTINCT SINGULAR GRAPHIC

SN01-099C-990 SNK01-2000C-700 SNK01-3000C-691


Sizes: 36-40 & 41-46

PRECIOUS WILD STRONG

SD01-067C-411 SDO01-1000C-007 SDO01-9000C-690


Sizes: 36-40 & 41-46

GRAPHIC LIVELY VIVID

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Main Collection

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Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneBLE01-3000: 78% Combed cotton 18% Polyamide 2% Polyester 2% Elastane

Sizes: 36-40 & 41-46

WILD ADVENTUROUS FREE

BLE01-3000C-070 BLE01-6000C-427 BLE01-9000C-690

BD01-099C-001 BD01-608C-411 BDO01-1000C-107

BDO01-6000C-429 BDO01-9000C-018 BDO01-9003C-060

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Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneBDO01-9003: 76% Combed cotton 17% Polyamide 5% Polyester 2% Elastane

Sizes: 36-40 & 41-46

PLAYFUL VIVID STRONG

TRI01-5000C-510 TRI01-6000C-424 TRI01-9000C-041

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Main Collection


Sizes: 36-40 & 41-46

PLAYFUL VIVID DIFFERENT


Sizes: 36-40 & 41-46

GRAPHIC TIMELESS DETAILED

FAD01-6000C-462 FAD01-9000C-042 FAD01-9001C-012

BC01-099C-007 BAK01-8000C-212 BAK01-9000C-459


Sizes: 36-40 & 41-46

COLORFUL GRAPHIC STYLISH

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Composition: 80% Combed Cotton, 17% Polyamide, 3% ElastaneHAS01-9000: 70% Combed Cotton, 17% Polyamide, 10% Polyester, 3% Elastane

Sizes: 36-40 & 41-46

FUN EXPRESSIVE STYLISH

SH01-068C-411 HAS01-9000C-035

FO01-068C-411

FIO01-9000C-007

FIO01-4000C-080 FIO01-7000C-311


Sizes: 36-40 & 41-46

GRAPHIC FITTED FUN

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Main Collection

LIVELY FLORID BOLD

FO01-901C-041


Sizes: 36-40 & 41-46

POWERFUL GRAPHIC SOCIAL

CKT01-3000C-680 CKT01-9000C-018

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FLO01-3000C-691 FLO01-7000C-442


Sizes: 36-40 & 41-46

PASTEL SOFT LIVELY

HEA01-9001C-016 HEA01-9002C-018


Sizes: 36-40 & 41-46

LOVELY EXPRESSIVE FUN

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Main Collection


Sizes: 36-40 & 41-46

POWERFUL GRAPHIC ROMANTIC

AHR01-4000C-615 AHR01-9000C-009

AR01-067C-462

ARY01-6001C-427

ARY01-2000C-060

ARY01-9000C-531

ARY01-2001C-830


Sizes: 36-40 & 41-46

CLASSIC STYLISH LIVELY

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Main Collection

ARY01-3001C-035

SHR05-9001C-018 STR05-6001C-429

TRI05-9001C-041 SPC05-9001C-990

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Main Collection

CAS05-7001C-441


Sizes: 36-40 & 41-46

FITTED COMFORTABLE COOL

ATS05-6001C-462

MDI05-1001C-102BDO05-9001C-018

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For consumers in need of more discreet styles, HS created Essentials. Three simple designs made of easy-to-wear colors presented small dots, thin stripes or optic.

Shot by:Kento Mori

DISCREET TIMELESS EASY

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Essentials

DOT01-9000C-041 DO01-606C-427 DO01-909C-009


Sizes: 36-40 & 41-46


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Essentials

TST01-9000C-041 SB01-606C-427 SB01-999C-001

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Sizes: 36-40 & 41-46


OPT01-9000C-041 OP01-606C-462 OP01-909C-009


Sizes: 36-40 & 41-46


FIC01-3000C-690 FIC01-6000C-411 FIC01-9000C-018


Sizes: 36-40 & 41-46

COLORFUL GRAPHIC DYNAMIC

Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do.

The core idea behind Athletic is that it should be a new canvas for customers to express themselves just as they do with the combed cotton socks but through a more active-friendly sock. Skate, shoot some hoops or simply walk down the street in the comfort of HS Athletic.

ARCH SUPPORT AND CUSHIONED SOLE

Shot by:Johnny Wohlin

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ATBD27-099C-001

ATSA27-068C-411

ATBOD27-1000C-107

ATSTR27-2000C-741

ATBOD27-6000C-412

ATSTR27-9000C-038

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Athletic

Composition: 80% Combed cotton 16% Polyamide 3% Rubber 1% Elastane

Sizes: 36-40 & 41-46

ATTRI27-5000C-510

ATTRI27-9000C-041

ATOPT27-1000C-107

ATOPT27-9000C-041

ATCHA27-1000C-107

ATCHA27-3000C-831

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Sizes: 36-40 & 41-46

ATSBG27-4000C-615

ATSBG27-2000C-741

ATFLA27-4000C-612

ATFLA27-9000C-009

ATHLO27-6000C-464

ATHLO27-9000C-009

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Athletic

Composition:ATSBG27: 64% Combed cotton 32% Polyamide 3% Rubber 1% ElastaneATFLA27: 80% Combed cotton 16% Polyamide 3% Rubber 1% Elastane ATHLO27: 68% Combed cotton 28% Polyamide 3% Rubber 1% Elastane

Sizes: 36-40 & 41-46

ATBAK27-1000C-102

ATBAK27-2000C-741

ATPAB27-7000C-442

ATPAB27-2000C-741

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Sizes: 36-40 & 41-46

Shot by:Curtis Buchanan

SMART SOPHISTICATED SLEEK

Dressed is a range of tailored socks. This line was conceived with business attire in mind. This series was created specifically for men and therefore sees its length increased, sitting higher on the leg.Design-wise, colours and patterns have been discreetly arranged for a more subtle rendering and the black label adds a final touch of sophistication. On the quality side, Dressed Socks are long-lasting products created with a distinguished approach directed to customers expecting high-quality socks wearable with formal attire. Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, pro-duced along the northern coastal valleys of Peru in unique growing conditions, makes these socks highly resistant yet incredibly soft and silky.

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Dressed

BDO34-9000C-014

DIH34-2000C-741

BDO34-6000C-426

DIH34-3000C-681

BDO34-1000C-273

DIH34-1000C-039

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Dressed

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SQ034-2000C-429

MOK34-3000C-687

SQ034-7000C-441

MOK34-7000C-310

SQ034-9000C-001

MOK34-6000C-426

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HEB34-6000C-463

HEB34-9000C-691

RIB34-6000C-429

GRA34-6000C-410

GRA34-3000C-681

RIB34-9000C-016

GOE34-5000C-421

GOE34-9000C-008

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HS offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright, pattern-driven aesthetic of HS adult line.

CUTE FREE HAPPY

Shot by:Kento Mori

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KSTR02-6000C-424 KARY02-2000C-060

KARY02-6000C-459


SizesB: 0-12 M, 12-24 M

K: 2-3 Y, 4-6 Y, 7-9 Y

VIVID FREE STYLISH

KBDO02-6000C-411

KBDO02-9000C-060

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Kids

BBDO02-6000C-411BSTR02-6000C-424

KSTR02-9000C-018

BSTR02-9000C-018

BARY02-2000C-060

BBDO02-9000C-060 BARY02-6000C-459

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KHEA02-4000C-615

KFLO02-7000C-442

KFLO02-3000C-691

KBLE02-6000C-427

KBLE02-3000C-070

KSOP02-6000C-427

KSOP02-3000C-080

BHEA02-4000C-615

BSOP02-6000C-427 BBLE02-6000C-427 BFL002-7000C-442

BSOP02-3000C-080 BBLE02-3000C-070 BFLO02-3000C-691

HS Underwear come in a variety of key patterns and colours. Bringing happiness and quality to every corner of your underwear drawer.

The HS Underwear collection holds women’s hipster, men’s boxer briefs and men’s boxers. All styles are available in a variety of successful HS designs -from Big Dot to Optic- as well as new, seasonal patterns for Spring/Summer 2016.

COMFORTABLE GRAPHIC PLAYFUL

Shot by:Kento Mori

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Underwear

Composition: 95% Cotton, 5% Elastane

Sizes: Small, Medium, Large, Extra Large

FITTED VISUAL PLAYFUL

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BSK67-4000C-615BSK67-6000C-428

OPT67-6000C-420 OPT67-9000C-041 LIY67-6000C-462

LIY67-1000C-107

TRI67-6000C-427

ZIG67-6000C-424

BDO67-6000C-462 MUWJB-BDO-099C-007BDO67-1000C-107

ZIG67-7000C-314

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Underwear

PAB67-6000C-421

CHA67-9000C-009CHA67-6000C-460

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Underwear

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AHR67-4000C-620

Underwear

FLA67-9000C-009FLA67-6000C-429DOT67-9001C-041 DOT67-9000C-014 MUWJB-DOT-065C-460

AHR67-9000C-009DOT67-6000C-420 SHR67-6000C-464 CKT67-9000C-007

HLO67-9000C-016

TRI66-6000C-427

Composition: 100% Cotton

Sizes: Small, Medium, Large, Extra Large

VIVID FREE STYLISH

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LIY66-6000C-462

LIY66-1000C-107

MUWWB-DOT-065C-460DOT66-9000C-014

SHR66-6000C-464

BDO66-6000C-462 MUWWB-BDO-099C-007BDO66-1000C-107

ARH66-4000C-620 ARH66-9000C-009PAB66-6000C-421

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Underwear

Composition: 95% Cotton, 5% Elastane

Sizes: Extra Small, Small, Medium, Large

COMFORTABLE FEMININE GRAPHIC

LIY68-1000C-107

LIY68-6000C-462OPT68-6000C-041 OPT68-9000C-420

BSK68-4000C-615BSK68-6000C-428

BDO68-1000C-107 BDO68-6000C-462 BDO68-9000C-007

TRI68-6000C-427 ZIG68-7000C-314 ZIG68-6000C-424

ARH68-9000C-009 ARH68-4000C-620CKT68-9000C-007

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Underwear

DOT68-9001C-041 DOT68-9000C-014 DOT68-6001C-460

DOT68-6000C-420 CHA68-9000C-009 CHA68-6000C-460

FLA68-6000C-429FLA68-9000C-009 SHR68-6000C-464

PAB68-6000C-421 HLO68-9000C-016

Shot by:Curtis Buchanan

HS is proud to present the Spring/Summer 2016 edition of Special Special. Through this dedicated line, the brand offers a series of exclusive designs to select retailers, HSconcept stores and hssweden.ca. The extraordinary designs, created specifically for Special Special, bear their own label. Special Special is updated seasonally withfresh styles and designs.

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DOT35-9000C-459 DOS35-9000C-459 SBG37-6000C-459

DOT35-1000C-459 DOS35-1000C-459 ATS37-7000C-459

Composition:DOT35, DOS35: 75% Combed cotton 23% Polyamide 2% ElastaneSBG35, ATS35: 80% Combed cotton 17% Polyamide 3% Elastane

Sizes: 36-40 & 41-46

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Special Special

Composition:MBL35: 83% Polyester 15% Cotton 2% Elastane

ICE36: 50% Combed cotton 35% Lurex 13% Polyamide 2% ElastaneHDG36: 80% Combed cotton 5% Lurex 13% Polyamide 2% Elastane

Sizes: 36-40 & 41-46 MBL35: One Size

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ICE36-3000C-459 HDG36-9000C-459

MBL35-2000C-459 MBL35-6000C-459MBL35-3000C-459

EASY SURPRISING FUN

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Gif t Packs

XCAS09-9000C-018

XETY09-6000C-411

XCAS09-9000C-018

XETY09-6000C-411 XBDO09-9000C-009 XBDO09-9000C-018

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ARH61-9000CA-009: S

ARH61-9000CB-009: M

ARH61-9000CC-009: L

ARH61-9000CD-009: XL

Men's Boxer Brief & Sock Combo Box

Sock size: 10-13

Underwear Sizes: S, M, L, XL

Underwear Compostion: 95% Combed

Cotton, 5% elastane

Sock compostion: 80% Combed Cotton,

17% Polyamide, 3% Elastane

XFAT08-6000C-460 XFAT08-6000C-460

XMOT08-7000C-060 XMOT08-7000C-060

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Gif t Packs

XVAL08-4000C-612 XVAL08-4000C-612

XEAS09-6000C-070

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XEAS08-6000C-070

Art Direction:HS Creative Team

Photography:Kento Mori (Main Collection, Kids, Underwear), Johnny Wohlin (Athletic),Curtis Buchanan (Dressed, Special Special)

Production Manager:Akeem the Dream

Styling:Shino Suganuma & Akeem the Dream

Hair and Make Up:Natsu

Models:Heath (Surge), Josey (Surge), Federico Boden, Freddie Mac, Keisuke Baba,Yoshifumi Egawa, Kasekicider, K.A.N.T.A, PELI, DJ Kyoko, Ryutaro, NathalieKicc

Shot on location in Tokyo Japan, Stockholm Sweden and Los Angeles US

Product photography:Johnny Wohlin

SOCKSPRODUCT INFORMATION

Combed CottonColorful Fun Unisex

As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are available in a variety of designs, from solids to more advanced patterns and colors.

SIZE GUIDEAdult Unisex Sizes

CAN 36-40 41-46US M 9-11 10-13US W 5½-9½ 10-12½EUR 36-40 41-46

KIDSPRODUCT INFORMATION

Combed Cotton Colorful Fun Unisex

As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision.

Combed cotton socks are available in Two Packs, in a variety of designs, from solids to more advanced patterns and colors.

SIZE GUIDEKids Sizes

B: 0-12 M, 12-24 MK: 2-3 Y, 4-6 Y, 7-9 Y

ATHLETICPRODUCT INFORMATION

Light compression, Arch support and Cushioned soleSporty Expressive Dynamic

Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do.

SIZE GUIDEAdult Unisex Sizes

CAN 36-40 41-46US M 9-11 10-13US W 5½-9½ 10-12½EUR 36-40 41-46

DRESSEDPRODUCT INFORMATION

Pima CottonSmart Sophisticated Sleek

Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, produced along the northern coastal valleys of Peru in unique growing conditions, makes these HS highly resistant yet incredibly soft and silky.

UNDERWEARPRODUCT INFORMATION

HS underwear comes in a variety of key patterns and colors, bringing happi-ness and quality to every corner of your underwear drawer.

Women’s HipsterComfortable Feminine Graphic

HS Hipsters have a comfort fit, perfect for everyday.

Men’s Boxer BriefFitted Visual Playful

HS Boxer Briefs have a fitted silhouette for a slim look.

Men’s BoxerVivid Free Stylish

HS Boxers have a fly opening and elastic waistband for a relaxed fit and casual look.

SIZE GUIDEWomens Sizes

Size XS S M L CAN 2 4 6 8

Mens Sizes

Size S M L XLCAN 28-30 32-34 36-38 40+

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Product Info

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United Legwear andUnderwear Company, LLC

48 West 38 th Street, 3rd FloorNew York, NY 10018

212.391.4143

[email protected]

Facebook:Instagram: @hs_sweden

HS Sweden - SS16

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