Hr бренд и вовлеченность (for HR-IT 2014)

HR Brand and

Engagement

Successful projects

examples

Developed by Nataliya Zub and Kateryna Drobot

For HR-IT Community

3 ways to engagement

Transparent Corporate Processes

Strong Internal HR Brand

Strong External HR Brand

2

Engagement KPIs

o N of cases of Employees development plan initiatives

o N of promotions in %

o Employee Satisfaction Rate (based on survey

results)

o Rate of Events staff attendance

o N of employees came with an idea/recommendation

o N of referrals without bonus

Name Recognition and Awareness

4

KPIsРейтинг

обсуждения

Рейтинг

распространения

Рейтинг

одобренияАудитория

Экономическа

я ценность

Facebook

Рейтинг обсуждения =

количество комментариев

или ответов / количество

постов

Рейтинг распространения =

количество нажатий на кнопку

«поделиться» / количество

постов

Рейтинг одобрения =

количество лайков /

количество постов

Аудитория = общее

количество лайков страницы% переходов на сайт

LinkedIn




постов




постов



количество постов


количество фоловеров

страницы

% переходов на сайт

Twitter




твитов


количество ретвитов /

количество твитов


количество добавлений

в избранное / количество

твитов



страницы


Google+




постов




постов


количество нажатий

на кнопку +1 / количество

постов



+1 на странице; количество

участников "у кого мы в

кругах"


YouTube




видео-постов




видео-постов



количество видео-постов


количество подписчиков

страницы


SlideShare




SlideShares

-



количество SlideShares



страницы


Events - Panda Day

5

https://www.youtube.com/watch?v=aynCDkOc2F4

https://www.youtube.com/watch?v=aynCDkOc2F4

Birthdays creative

6

Innovecs Educational Project

Tech Hangout Community

8

TECH HANGOUT COMMUNITY was found in 2012 by the developers

for the developers for knowledge and experience sharing. Such

meetings are the part of Innovecs Educational Project that actively

develops sphere of internal trainings and knowledge exchange

program among professionals. This Initiative was born within the walls

of Innovecs and has proved to be extremely popular and high-demand.

In a short period of time it gained its own Facebook group with more

than 90 members, blog with more than 40 posts and constant

quarterly external meeting of Tech Hangout community with more

than 80 participants. The concept of the event proposes a 30-minute

report on the topic previously defined, and the discussion in a

roundtable session format.

Tech Hangout Community

9https://www.youtube.com/watch?v=VU5Uq8b8Sso&list=UU5QKBvl3zK7egdyQflJcsE

A

https://www.youtube.com/watch?v=VU5Uq8b8Sso&list=UU5QKBvl3zK7egdyQflJcsEA

People Talk

10

Photo Contest InFocus

11

2012

2013 ("Active

Lifestyle“)

- Participants -- 14

- Photos (total) – 39

- Winner – 224 likes

- Coverage – 2,5 K

- Likes & Comments - 1 k

- Participants -- 24

- Photos (total) – 24

- Facebook Winner – 223 likes

- Coverage – 4,9 K

- Likes & Comments - 1,4 k

https://www.youtube.com/watch?v=7o_oi0

O0Mmk&list=UU5QKBvl3zK7egdyQflJcsE

A

https://www.youtube.com/watch?v=7o_oi0O0Mmk&list=UU5QKBvl3zK7egdyQflJcsEA

Run Ride Live with Innovecs

12

Charity Project

13

Thank You!

INNOVECS HEADQUARTERS

Novokonstantinovskaya 18

Kiev, Ukraine 04080

Office: +38-044-593-7794

Fax: +38 044-593-7795

www.innovecs.com

For sales inquiries please call

+38-044-593-7790

Hr бренд и вовлеченность (for HR-IT 2014)

Recruiting & HR

Transcript of Hr бренд и вовлеченность (for HR-IT 2014)