www.public-relations-consultants.co.ukwww.public-relations-consultants.co.uk

I run a small PR agency, clients include:I run a small PR agency, clients include: Titanic BreweryTitanic Brewery Staffordshire Housing AssociationStaffordshire Housing Association Attwood SolicitorsAttwood Solicitors JSW Insurance ServicesJSW Insurance Services Newcastle-under-Lyme SchoolNewcastle-under-Lyme School

About meAbout me JournalistJournalist PRPR Guest lecturerGuest lecturer Radio presenterRadio presenter Media trainerMedia trainer HusbandHusband DadDad Former Rugby playerFormer Rugby player

Why use a PR agency?Why use a PR agency?

• To raise your profile through the media To raise your profile through the media • Establish brand awarenessEstablish brand awareness• To guard against potential negative publicityTo guard against potential negative publicity

Why use HowleWhy use Howle Communications?Communications?

All news releases are written by trained journalists who All news releases are written by trained journalists who have combined years of working in the sharp end in have combined years of working in the sharp end in hard news with experience in publications.hard news with experience in publications.

We adopt a realistic no nonsense approach – dealing in We adopt a realistic no nonsense approach – dealing in the art of the possible.the art of the possible.

CopywritingCopywriting

I provide copy for brochures and I provide copy for brochures and leaflets.leaflets.

Websites – provided a full Websites – provided a full copywriting service for three new copywriting service for three new websites in recent monthswebsites in recent months

Tweet for clients as necessaryTweet for clients as necessary

MentoringMentoring

A service for start up and small businessesA service for start up and small businesses Meeting to assess your needsMeeting to assess your needs Use of contacts to sell your business for the Use of contacts to sell your business for the

mediamedia Charge for as little as 2 hours to keep costs low Charge for as little as 2 hours to keep costs low

Example: Lucy Lock-it, Staffordshire’s only female Example: Lucy Lock-it, Staffordshire’s only female locksmithlocksmith

Media Training:Media Training:

Proactive PRProactive PR Crisis PRCrisis PR Plain EnglishPlain English

Case StudyCase Study Howle Communications works closely with Titanic BreweryHowle Communications works closely with Titanic Brewery Despite winning many awards, up until 2007 the company Despite winning many awards, up until 2007 the company

rarely made the news. rarely made the news.

The owners were too busy concentrating on the day job to The owners were too busy concentrating on the day job to indulge in PR so they asked me for help.indulge in PR so they asked me for help.

We sit down every few months to discuss story ideas, award We sit down every few months to discuss story ideas, award entries and any other opportunities.entries and any other opportunities.

As a result we have had several positive stories in As a result we have had several positive stories in newspapers, magazines, trade press and on TV.newspapers, magazines, trade press and on TV.

Case StudyCase Study

Managing Director, Keith Bott, is now regularly called upon Managing Director, Keith Bott, is now regularly called upon to give his views on the news.to give his views on the news.

And Titanic's higher profile has resulted in the brewery’s And Titanic's higher profile has resulted in the brewery’s award winning ales becoming a popular choice for beer award winning ales becoming a popular choice for beer festival menus from Cumbria to Cornwall.festival menus from Cumbria to Cornwall.

. .

Titanic BreweryTitanic Brewery

Stuart and TedStuart and Ted

Ideal clientIdeal client

Most large companies will employ a marketing Most large companies will employ a marketing manager and a PR manager.manager and a PR manager.

PR companies tend to work with small or medium PR companies tend to work with small or medium sized companies who cannot afford that luxury. sized companies who cannot afford that luxury.

My ideal client is a company with 10 to 50 My ideal client is a company with 10 to 50 members of staff.members of staff.

I like to work as part of their team not as an I like to work as part of their team not as an occasional add on to the business.occasional add on to the business.

TestimonialsTestimonials

““Nigel has a sharp understanding about how to raise the Nigel has a sharp understanding about how to raise the profile of an organisation but, over and above this, he took profile of an organisation but, over and above this, he took the time to find out how the CCU operated and become a the time to find out how the CCU operated and become a part of our team.”part of our team.”

Andy Marshall, Director of Civil Contingencies.Andy Marshall, Director of Civil Contingencies.

““Working with Nigel is very easy. He knows his stuff. He Working with Nigel is very easy. He knows his stuff. He achieved great coverage in the regional press for our Step achieved great coverage in the regional press for our Step Beyond Survey of Staffordshire Businesses including the Beyond Survey of Staffordshire Businesses including the lead front page in Express & Star. Thanks Nigel.”lead front page in Express & Star. Thanks Nigel.”

Graham Meigh, Step Beyond Marketing and Graham Meigh, Step Beyond Marketing and Communications.Communications.

Final thoughtFinal thought

A page of advertising in The Sentinel will cost A page of advertising in The Sentinel will cost between £3,100 (for black and white) to £4,200 between £3,100 (for black and white) to £4,200 for full colourfor full colour

And the same space in The Sun will cost between And the same space in The Sun will cost between £38,000 and £48,000£38,000 and £48,000

Editorial costs nothing and is far more Editorial costs nothing and is far more influential.influential.