How to Write Good Sales Prospecting and Cold Emails

How to Write Good Sales Prospecting Emails (Cold Emails)

Michael HalperFounder and CEO

SalesScripter

Goal for the email: Get the prospect to reply

Prevent the instant delete

Secondary goal: Get the prospect to reply

Educate the prospect

Understand the Prospect

• Prospects are extremely busy

• Get a lot of emails from salespeople

• Likely not in buying mode

• Delete many messages without reading (Instant

Delete)

Use Brevity

TIP #1

Can Help With



• Delete many messages without reading (Instant Delete)

Try to avoid sounding like a salesperson that is trying to sell something.

TIP #2 Can Help With



• Delete many messages without reading

Give a One-to-One Impression

TIP #3

Can Help With



Don’t Sell the Product, Sell the Meeting

Stage GoalsInitial Contact

Cold CallInbound CallEmailEvent

2 to 5 minutes80% on prospect20% on you

Appointment

Phone CallFace-to-FaceDiscovery

20 to 30 minutes50% on prospect50% on you

Presentation

DiscoveryPresentationDemonstration

1 to 2 hours20% on prospect80% on you

Pre-QualifyGather high-level informationBuild interest in having conversationSchedule the Appointment

TIP #4

Can Help With


Plan on Sending Multiple Emails

TIP #5

Can Help With




Educate the Prospect

TIP #6

Can Help With

• Gets a lot of emails from salespeople


• Delete many messages without reading

Some Examples of Not So Great Emails

Thanks for connecting. A lot of new things are going on with my company and I would like to share them with you in the near future.

We help business owners acquire financial freedom in their business through coaching, training and personal development. I welcome the opportunity to work with you.

Hi Michael,XXX specializes in accounting and financial services at affordable rates.

We have experienced CPAs, and staff to handle all your bookkeeping, financial and tax needs.

We offer per hour as well as dedicated outsource staff at a lower payroll cost then any in-house staff.

Take advantage of our current 30% off any service, ends July 30, Book keeping rates start at $15/hr(after discount).Free trial, if you are not satisfied after 10hours of work, then you don't pay.Call us at XXXXXXXXXX

Hey,

I would like to introduce myself as a part of XXXX - A leader in data driven marketing solutions. If you're looking to acquire new customers or launch a new product or expanding your target market, you can gain access to all relevant databases from our repository of more than 32 million datasets worldwide.

Do, let me know a good time to connect over the Phone and Email to discuss further strategies for your business.

We also provide Integrated Marketing Solutions like:SEO (Search Engine Optimization)Digital MarketingEmail MarketingWeb DevelopmentEmail AppendingData Provisioning360 Degree ProfilingEmail Verification & validationMultichannel Prospect ListsHTML Design/Creative ServicesMarket ResearchEvent Marketing ServicesCRMSales Lead

I hope everything is going great and thank you for connecting with me! I wanted to reach out and ask how you are handling your payroll and HR for your company? I am sure you have everything taken care of, but if there is any opportunity for myself and XXXXXX to earn your business, I would love to talk with you about what myself and XXXXXXX has to offer a business your size.

I can be reached at XXXXXXXXX or XXXXXXXXX. What is the best way to reach you? I look forward to hearing from you!

Hi Michael ,

On behalf of my team at XXXXXXXX, it would be a pleasure if you would allow us to help you expand the reach of your business through multi-channel marketing such as;

- Appointment Setting- Telemarketing / Voice Campaign- Email and Social Media Marketing- Database Services with some value-added services.

If you would like to know more about our services, as well as pricing and how our services work, drop us a message with your number to reach you best or book an appointment online;

Hey Michael, I hope you’re doing well today. I’ll keep this short and to the point: we recently launched [product name] after three years of development. It's a total game changer. Basically, [product name] uses [product explanation]. It's a self-service platform unlike anything you may have seen. The kicker is that our service is inexpensive and fast. Do you have time this week for a quick call or demo to discuss how we could help you?or can you tell me who I should speak with? Best,[contact name]

Ben

efits

Why do we do this?

Prod

uct

Com

pany

Feat

ures

Func

tiona

lity

What we say when talking with prospects

Very inward focused – me, my product, my company

• Foundation of knowledge• Focus of training• Wealth of experience• Where we have interest• What leads to us getting

paid

• Introductions• Cold calls• Emails• Networking• Company website• Social media• Presentations

It is what we are trained to do

Building Your Email Messages

Inte

rest

An Alternative ApproachVa

lue

Pain

Qua

lify

Cre

dibi

lity

Obj

ectio

ns

Prospect Focused

What we say when talking with prospects

• Get outside your comfort zone

• Identify how you help • Focus on the problems

that you solve

• Introductions• Cold calls• Emails• Networking• Company website• Social media• Presentations

Email Topics

• The benefits that you offer

• The problems that you resolve

• Client example

• The objections you receive

• The questions you need to ask

• Product and company info

Email Subject Lines

• A benefit point that you offer

• A pain point

• A client improvement

• An objections you receive

• A question you need to ask

• Product and company info

Using an Email Thread

Value Message

Email #1

Pain Message

Email #2

Delay (1 or 2 weeks)

Name Drop Message

Email #3


Qualify Message

Email #4


Product Message

Email #5


Last Attempt Message

Email #6


SMART Sales System

SMART

ales

essaging

nd

esponse

actics

SMART Sales System

Sales Methodology Software Platform Professional Services

SMART Sales System


Sales Training

• Recorded Training Videos

• Live Sales Training (virtual)

• Live Sales Training (in-person)

• Custom Sales Training

SMART Sales System


• Sales Pitch Builder

• Library of Scripts and Templates

• CRM Functionality

• Email Automation

SMART Sales System


Sales Consulting

• Sales Pitch Development

• Sales Process Mapping

• Script Assessment

Sales Coaching

• One-on-One Sales Coaching

• Weekly coaching

• Coaching Hour Blocks

• By creating clarity for what to say and do, we will help you (your salespeople) to be SMART.

• By asking good questions, you will appear SMART.

• By appearing SMART, you will be able to make a better impression with the prospects you talk

to.

• Having more information will make you SMART and this will help you to make better decisions

regarding what you do with your time and the prospects your pursue.

• By making SMART decisions, you will be more able to use your time wiser and get the most out

each day and week.

• By being SMART, you will position yourself to sell more and your job will be easier and less

stressful.

SMART Sales System

SMART Sales System

Pricing

• Software - $49 per user per month (40% discount for annual subscription)

• Sales Training – No cost on YouTube

• Scripter Walk-Through (2 hour engagement to create your pitch) - $200

For $249, you will get a full library of sales scripts, emails, and tools

Contact Us

Michael HalperFounder and CEO

[email protected]

@salesscripter

mailto:[email protected]

How to Write Good Sales Prospecting and Cold Emails

Business

Transcript of How to Write Good Sales Prospecting and Cold Emails