Learn the Secret to Converting Cold Leads at Will with Automated Emails

Learn the Secret to Converting Cold Leads at Will with Automated EmailsMarch 24th, 2015

Guest Presenter:

Brett Thoreson

ConversionOptimization

Email

Digital Marketing Minnesota

Background

Introductions

Latest News & Resources

Converting Cold Leads – Brett Thoreson

Discussion & Questions

Agenda

http://www.meetup.com/digital-marketing-minnesota/


Introduction

ConversionOptimization

Mobile

Web Analytics

OnlineAdvertising

SEO

DevelopmentSocial Media

Email

Strategy

EcommerceLocal



Introduction

Breaking It Down…What It’s All About…



Robert FlournoyStarted with Email Marketing

Built a Boston based Internet Consulting Agency

6 Years Ran Own Internet Business

VP eCommerce –Inc. 5000 & MN Fast 50

Started Group 7 yrs ago to learn and help others learn about internet marketing

Introduction



Jeff Kemnitz

Ecommerce Professional – Client and Agency Side• Former head of mkt ecomm company – grew $1M to $6M in 4 years• Former agency director - Shopify, Magento, Wordpress & Online Mkt

Outreach Director – Wilderness Inquiry• Marketing guy for adventure travel company

Check out wildernessinquiry.org and book a trip!

Introduction



Jacob Hagberg

Started with Affiliate Marketing in 2007• $1 Million on Amazon in 2013

SEO Consultant for National Brands• Audits and Implementations• Reputation Management• Penalty Recovery

Speaking in London & Las Vegas in 2015

Introduction



Jeff Hendrix

Managing Editor at RDR Digital

Longtime Member

Hardcore Online Lead & Traffic Generation

Introduction



Brett Thoreson

Founder of CartStack.com & 10foldSolutions.com

www.Cartstack.com CartStack is an abandon cart re-marketing service for e-commerce and online reservation systems. Our technology sits behind your existing e-commerce solution and tracks users who have abandoned their shopping carts and automatically sends them optimized email reminders to re-capture lost sales.

www.10foldSolutions.com 10fold Solutions is a full service web shop. We specialize in building affordable websites/web applications for small to midsized businesses and creating web marketing plans to increase their overall web presence and conversion rates.

Master at Conversion Optimization Across Marketing Channels

Introduction


http://www.cartstack.com/

http://www.10foldsolutions.com/


What are your top 1-2 digital marketing pain points?

(in 20 seconds or less)

Introduction

30 Seconds – Introduce Yourself Name & What You Currently Do?

Why Interested & Experience



Google Mobile Algorithm UpdateApril 21st roll-out

Will impact more sites than Penguin and Panda

Page-by-page – each judged separately

Utilize Google mobile-friendly link checkerhttps://www.google.com/webmasters/tools/mobile-friendly/

Advice about mobile ranking factorshttp://www.searchenginejournal.com/google-provides-advice-to-site-owners-ahead-of-april-21st-mobile-friendly-algorithm-change/128944/


Source: http://searchengineland.com/how-large-is-googles-mobile-friendly-algorithm-larger-than-panda-or-penguin-217026



Instagram Introduces Clickable AdsAd unit called “Carousel”

Multiple images in single ad with call-to-action button

Retailer Charlotte RusseInstragram traffic spends 32% more time on siteConversion rate higher than site average


Source: https://www.internetretailer.com/2015/03/05/instagram-introduces-clickable-ads



Jacob Hagberg – Mobile Testing


Source:




View SourceControl + Shift + MSelect Device




Jeff Hendrix – Facebook AdvertisingBid Techniques to Maximize Reach

Multi Product Ads



Guest Speaker – Brett Thoreson

Setting Up Automated Email CampaignsCampaign Planning / ObjectivesDefining WorkflowCopywritingOutsourcing / Work ProductTracking Setup / Conversion OptimizationCase Study Review


Cold Emailin’ like a boss

A step-by-step walkthrough of creating an automated outbound email campaign

Why cold email?

- Numbers don’t lie

- Low time/monetary investment

- Easy to “growth hack”

- Not sexy, people don’t talk about it

- People really don’t talk about it

My Foundation

- VA (outsource much of the work)

- Project management tool (Trello is fantastic)

- Google docs (SOP, organization, tracking)

- Automated email software (I’m not talking about Mailchimp)

Campaign Objectives

- Customer development

- Customer acquisition

- Guest blogging / PR

- Strategic partnerships

- Affiliate marketing

List Sources

- Website technologies

- Databases

- Web scraping

Develop List

- Organize your lists (google doc)

- Start with a raw list

- Refine the list- Automated (data.com API script)- Manual (VA checks)

- Cleanse the list- BriteVerify.com

Email Automation

- Quickmail.io overview

- Import list

- Create campaign sequence

- Automation setup

Tracking

- Email automation software reporting

- Google Analytics campaign & goal tracking

- Retargeting segmentation

- Phone call tracking (dynamic replacement)

Iterative Testing

- Build-Measure-Learn (Growth Hack)- Campaign testing (subject, email body, CTA)- A/B test landing pages

Cost

- VA (40hrs week)

- Software

- Lists

TOTAL

Results

Campaign has been running for past two months….

ThanksNow go and slay your outbound emailing process

Brett Thoresonbrett@10foldsolutions.comwww.10foldsolutions.comwww.CartStack.com

mailto:[email protected]


Guest Speaker – Brett Thoreson

Thanks Brett!

Questions & Answers…


Learn the Secret to Converting Cold Leads at Will with Automated Emails

Marketing

Transcript of Learn the Secret to Converting Cold Leads at Will with Automated Emails