1. How To Use For Business Go Beyond Collecting Connections

2. Online Marketing Specialist Provides training to businesses on how to use social media and Google marketing apps Showing how to engage & promote online to customer base Intro to Chris Wood 3. Who adds network connections after theyve met a new contact at a networking event? Who are not sure what next to do within LinkedIn ? Or how to use it? Who Uses LinkedIn? 4. 3 Key Areas In Using LinkedIn for Business: 1. Making your LinkedIn profile stand out 2. Making use of connections not just collecting 3. Going beyond connections and targeting your customer base Plus Answer Your Queries Intro - Seminar Goals 5. Business Social Networking Site What is LinkedIn? Build Network Connections Keep In Touch With Industry 6. Over 225 million users quadrupled since 2010 Approx. 10m in UK Nearly 2bn people searches on LinkedIn during 2010. 60% Male, 40% Female 70% aged between 25 and 54 years Average user on LinkedIn for 7.3 minutes per day (compare to Facebooks 30 minutes per day) LinkedIn Stats 7. 1. LinkedIn Promotes You To Your Connections The more active you are 2. Complements Networking Stay in touch online in between offline networking 3. Reach out to wider targeted audiences online 4. Resource Tool for Business (not just marketing) Gain help, business partners, collaborations, new suppliers, keep up to date, research industry etc 5. Search Engine Optimisation Google likes LinkedIn as it highly values social media activity Why Use LinkedIn? 8. LinkedIn is all about the Person within the business Leading back to Personal Profile - Online CV Hence why important to complete it Where to Start? 9. Updating Personal Profile Areas to update: Photo Career Education Summary Google reads this mention keywords Skills Websites Twitter Profile 10. Update / Create Business Profile 11. All connections receive updates on Home Page Post Status Updates Plus shows on your personal profile & at times on weekly status emails 12. Stuck for Content - LinkedIn Today Customised News Share to your LinkedIn Profiles / Groups & other platforms 13. Build / Message Connections Acts as 2nd Address Book Send Messages (just like emails) 14. Select contacts by names, locations, industries, new connections etc Sending Messages (emailing) Up to 50 in one go 15. Easy to request via LinkedIn Personal & Services Copy to website & marketing material Gain Recommendations (testimonials) 16. Connect with others in your target audience location, industry, networking etc A great way to drive traffic to your blogs / articles Discussions Groups Promote Expertise 17. Finding New Contacts - Advanced People Searches 1. You set the criteria 2. LinkedIn shows who meets this 3. You introduce yourself 18. 1. Update Personal / Company Profiles 2. Post Status Updates every week (share LinkedIn Today) 3. Build / Message Connections 4. Gain Recommendations as you can 5. Participate in Discussion Groups weekly basis 6. Find New Contacts Advanced People Searches Recommendations 19. Time & Effort at least 30 to 60 mins a week Not likely to be a quick win need to go for mid-long term benefit Lack of how to knowledge in using LinkedIn (takes time to learn) All Sounds Great What Are the Drawbacks? 20. Save Time - 1 to 1 Training Session Showing you how to use these features within LinkedIn Customised to your Business, Industry and Audience Learn what you need to know within 2 hrs Save 20% - 120 instead of 150 (plus VAT) (Includes Travel Expense for onsite training can be discounted if undertaken in Exeter) Can upgrade to include other platforms Contact Details: Chris@qsocialmedia.co.uk @qchriswood www.linkedin/in/qchriswood Heres Where We Come In Skills Training 21. Q & A Q & A