How To Use Facebook & Linkedin To Market Your Business

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Copyright © 2010 iConnect Lab Inc. All rights reserved. How to Use Facebook and Linkedin to Market Your Business [email protected] Twitter: edithyeung biztechday Facebook.com/BizTechDa

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How To Use Facebook & Linkedin to Market Your Business - Presentation by Edith Yeung at San Francisco Chamber of Commerce

Transcript of How To Use Facebook & Linkedin To Market Your Business

Page 1: How To Use Facebook & Linkedin To Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

How to Use Facebook and Linkedin to Market Your Business

[email protected]

Twitter: edithyeungbiztechday

Facebook.com/BizTechDay

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Copyright © 2010 iConnect Lab Inc. All rights reserved.

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Copyright © 2010 iConnect Lab Inc. All rights reserved.

Why do you need to care?

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Facebook

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More than 400 million active users

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50% of our active users log on to Facebook in any given day

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More than 1.5 million local businesses have active Facebook Pages

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More than 20 million people become fans of Pages each day

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What is Marketing?

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Before you get started

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Quantcast it

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Strategies & Ideas

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Set Expectationsfor Your Fans

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Special Promo

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Engage Your Fans

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How to Build a Facebook Fan Page

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Do: 7 Highly Effective Habits for Facebook Users

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Custom Facebook Business URL

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Clear, Simple and Sweet Business Summary

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Clear pictures or logo of your company

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Consistent User Engagement

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Always Add Values to Your Fans

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Separate Personal Friends & Business Fans

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Consistent Photo and Video Tagging

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Don’t

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Try too hard

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Wrong Images

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Wrong Messages

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Too Many Messages

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How to Linkedin to Market Your Business

[email protected]

Twitter: edithyeungbiztechday

Facebook.com/BizTechDay

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Copyright © 2010 iConnect Lab Inc. All rights reserved.

Why do you need to care?

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Linkedin

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Over 55 million members in over 200 countries

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Executives from all Fortune 500 companies are LinkedIn members.

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Before you get started

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Quantcast it

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Strategies & Ideas

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Do: 7 Highly Effective Habits for Linkedin Users

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Pick a Custom URL for your Public Profile –

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Craft a Robust ‘30-Second Elevator Pitch’ Summary Statement

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Customize Websites Text

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Make Frequent Status Update

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Custom Linkedin Request

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Custom Linkedin Introduction Email

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Create Linkedin Event

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Don’t

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Wait too long

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Random Connections

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Random Intro

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Copyright © 2010 iConnect Lab Inc. All rights reserved.

How to Use Facebook and Linkedin to Market Your Business

[email protected]

Twitter: edithyeungbiztechday

Facebook.com/BizTechDay