Linkedin How To Use for Business
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Transcript of Linkedin How To Use for Business
Put Linkedin to Work
Distinguish yourself by becoming an online networking leader to connect with
customers and drive new business
1Celek Media ConsultingWednesday, August 19, 2009
HelloMy Name is
Chris CelekPronounced Sell-ick in English.Pronounced Sell-ick in Polish
2Celek Media ConsultingWednesday, August 19, 2009
What we mean by Social Media
• Conversation• Contributions• Network, not broadcast• Trust, not expert
3Celek Media ConsultingWednesday, August 19, 2009
Expert? Heck no, but I follow my own advice
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Why should we spend any time on this?
• 80 million people — 41% of U.S. Internet users, visited social networking site at least once a month in 2008, up 11
percent from 2007.
• By 2013, use will grow to 52% of U.S. Internet users.
5Celek Media ConsultingWednesday, August 19, 2009
Why should we spend any time on this?
More than half of all C-Level executives under 40 use Twitter daily or several times a week.
New Forbes/Google reportJune 22, 2009
6Celek Media ConsultingWednesday, August 19, 2009
Why should we spend any time on this?
Rapidly changing Internet use: • 11% of U.S. adults used Twitter or similar service in Dec.,
up from 6 percent in May.• In Jan., 42% of Facebook users were 25 or older, up from
28 percent previous year.
Celek Media ConsultingWednesday, August 19, 2009
So many choices, so little time
Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.
8Celek Media ConsultingWednesday, August 19, 2009
A web site is not enough
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• Broadcasts your info one way.• Depends on customer to decide to come to you.
Celek Media ConsultingWednesday, August 19, 2009
Linkedin for networking
• Virtual, in-person connections.
• Excellent SEO.• Business focused,
not personal interests.
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Linkedin for being seen
• Connect to stay in touch.
• Connect to be found on your
contacts’ pages.
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Challenges we face online
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Linkedin for Business10 Things to Do Now
• 1 Fill out your profile — completely.
13Celek Media ConsultingWednesday, August 19, 2009
Linkedin for Google
• Here’s what’s found, seen by search engines.• Put keywords in headline.
14Celek Media ConsultingWednesday, August 19, 2009
Linkedin for your resume
• Keywords in current role.• Complete work history to reconnect with coworkers, vendors.
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Linkedin for info about you
• Groups you share with other users.• Required to connect with other users.
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Linkedin for connections
• Reconnect with classmates and alumni.• Give and request recommendations
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Linkedin Applications
• Add Applications to feed your blog updates.source, leader.
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Linkedin for Business10 Things to Do Now
• 1. Fill out your profile — completely.• 2. Update your status once a day.
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Linkedin for Business10 Things to Do Now
• What are you working on? • Link to your blog or we site. status once a day.
20Celek Media ConsultingWednesday, August 19, 2009
Linkedin for Business10 Things to Do Now
• 1. Fill out your profile — completely.• 2. Update your status once a day.• 3. Make connections work for you.
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Share what you’re doing
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• Schedule your events.• Invite customers, contacts.
Wednesday, August 19, 2009
Linkedin for finding people
• Search by location, business, products.• Discover your connections.
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Linkedin for Business10 Things to Do Now
• 1. Fill out your profile — completely.• 2. Update your status once a day.• 3. Make connections work for you.• 4. Ask, Answer Questions.
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Linkedin for finding Answers
• Ask for info, help, advice, contacts.• Post to groups, topics, by location.
25Celek Media ConsultingWednesday, August 19, 2009
Linkedin to provide Answers
• What can you share?• How can you help with today?
26Celek Media ConsultingWednesday, August 19, 2009
Linkedin for Business10 Things to Do Now
• 1. Fill out your profile — completely.• 2. Update your status once a day.• 3. Make connections work for you.• 4. Ask, Answer Questions.• 5. Join, participate in Groups.
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Linkedin for Groups
• Find groups in your business, community, topics of interest.
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Linkedin for experts
• Share what you know.• Provide answers that show you as source, leader.
29Celek Media ConsultingWednesday, August 19, 2009
Linkedin for conversation
• Use groups to ask questions.• Start a conversation.
30Celek Media ConsultingWednesday, August 19, 2009
Linkedin Groups for your needs
• Create a group to start, lead discussion of your topics.
31Celek Media ConsultingWednesday, August 19, 2009
Linkedin for email to Groups
32Celek Media ConsultingWednesday, August 19, 2009
Linkedin for email to Groups
• You can email members of groups you manage.
33Celek Media ConsultingWednesday, August 19, 2009
Search for new business
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• Find opportunities by searching what other users say, do.• “Birdhouse”
Wednesday, August 19, 2009
Help desk for your business
• Ask questions• Contribute answers• See what help businesses need.
35Celek Media ConsultingWednesday, August 19, 2009
Linkedin for Business10 Things to Do Now
• 6. Search for people, companies, groups.
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Linkedin for finding People
• Search by keyword, company name, location.
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Connect with new customers• Find companies you want to do business with.• Find their employees and network with their connections.
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Linkedin for finding People
• Search by keyword, company name, location.
39Celek Media ConsultingWednesday, August 19, 2009
Linkedin for Advanced Search
• Search by keyword, company name, location.
40Celek Media ConsultingWednesday, August 19, 2009
Linkedin for Company Info
• Biz intel on your desktop when you need it.
41Celek Media ConsultingWednesday, August 19, 2009
Linkedin for Company Info
• Learn about ex-employees and where the moved.
42Celek Media ConsultingWednesday, August 19, 2009
Linkedin for Profiles
43Celek Media ConsultingWednesday, August 19, 2009
Linkedin for Business10 Things to Do Now
• 6. Search for people, companies, groups.• 7. Share documents.
44Celek Media ConsultingWednesday, August 19, 2009
Linkedin for documents
• Upload presentations, sales kits.• Share documents, virtual workspace.
45Celek Media ConsultingWednesday, August 19, 2009
Linkedin for Business10 Things to Do Now
• 6. Search for people, companies, groups.• 7. Share documents.• 8. Recommendations — give them and ask for them.
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Linkedin for recommendations
• Praise your connections.• Ask for their recommendations.• Your info appears on many more pages.
47Celek Media ConsultingWednesday, August 19, 2009
Linkedin for Business10 Things to Do Now
• 6. Search for people, companies, groups.• 7. Share documents.• 8. Recommendations — give them and ask for them.• 9. Improve your Google position.
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• Link to your other sites.• Put keywords in Summary and Specialties to help search engines find you.
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Linkedin for Google
Wednesday, August 19, 2009
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Linkedin for Google
Wednesday, August 19, 2009
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Linkedin for Google
Wednesday, August 19, 2009
52Celek Media Consulting
Linkedin for Google
Wednesday, August 19, 2009
Linkedin for Business10 Things to Do Now
• 6. Search for people, companies, groups.• 7. Share documents.• 8. Recommendations — give them and ask for them.• 9. Improve your Google position.• 10. Share your reading list.
53Celek Media ConsultingWednesday, August 19, 2009
Linkedin Applications
• Share your reading list, recommendations for books.
54Celek Media ConsultingWednesday, August 19, 2009
Not Linkedin but useful
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56Celek Media ConsultingWednesday, August 19, 2009