HOW TO TWEET AND NOT BE A TWIT

@Edu4UBri Brewer, Dell

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Know your target audience. Who are you trying to connect with?

An account may have multiple objectives, but there should be one primary objective.

CONSIDERATIONS BEFORE YOU START

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TWITTER OBJECTIVES?

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BUILDING PERSONAL BRAND

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OBJECTIVES:

Raise visibility, share points of view, drive followers to works

RESULTS:

• Many leaders and big thinkers are using twitter to advance their personal brand

• Augment current personal branding strategies

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CUSTOMER (CONSTITUENT) SUPPORT

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OBJECTIVES:

Engage customers & improve customer relations

RESULTS:

• Regarded widely as a successful customer service channel. Handles a small proportion of companies support requests

• Frank Eliason and team listen to customers, and meet them in a place where they currently participate

• Over 21,000 followers

Twitter address: @ComcastCares© Dell

NEWS FEED

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OBJECTIVES:

Share real-time news

RESULTS:

• Source of news in real time

• Share current legislation status, links and mobilize

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TWETIQUETTE – HOW TO BEHAVE ON TWITTER?

Have fun, be engaging, share, collaborate

Follow those who follow you

Talk like a person not a corporation...or a politician

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ESSENTIAL TOOLS

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