USING TWITTER FOR BUSINESS

COMMUNICATIONPROFESSIONAL ADMINISTRATE SUPPORT SERVICES

“SELLING TO PEOPLE WHO ACTUALLY WANT TO HEAR FROM YOU IS MORE EFFECTIVE THAN INTERRUPTING

STRANGERS WHO DON'T”.

- SETH GODIN

Professional Administrative Support Services

WHY USE TWITTER FOR ADVERTISING?

• TWITTER IS A INEXPENSIVE TOOL THAT WILL ALLOW YOU TO GAIN NEW SUPPORTERS BUILD RELATIONSHIPS AND INCREASE SALES

• IT ALLOWS FOR SHORT BURST ANNOUNCEMENT

Over 232 Million twitter usersFrom wearesocial

Professional Administrative Support Services

USING TWITTER FOR ADVERTISING

• SOCIAL MEDIA (TWITTER) LEVELS THE PLAYING FIELD IT GIVES LARGE AND SMALL BUSINESS EQUAL ACCESS TO THE PUBLIC.

• TWITTER IS FAR BETTER THAN E-MAIL OR FACEBOOK FOR REACHING THE MASSES

Professional Administrative Support Services

HOW ORGANIZATIONS CAN UTILIZE TWITTER

• BUSINESS NETWORKING TOOL

• INFORM CUSTOMERS ABOUT PRODUCTS AND SPECIAL PROMOTIONS

• BUILD CUSTOMER LOYALTY AND RETENTION

• EDUCATIONAL TOOL

• BE PRO-ACTIVELY STRATEGIC IN BUILDING BUSINESS PARTNERSHIPS

Professional Administrative Support Services

TWITTER ADVANTAGES• TWITTER LIKE OTHER

SOCIAL MEDIA GIVES SMALL AND LARGE ORGANIZATIONS AN EQUAL VOICE

• TWITTER IS ABOUT PEOPLE JOINING AND VOLUNTARILY COMMUNICATING WITH OTHERS

• ACCORDING TO AD AGE TWITTERS USERS ARE MORE LIKELY TO MAKE ONLINE PURCHASES THAN ANY OTHER GROUP OF SOCIAL MEDIA USERS

RECIPROCAL FOLLOW

• 40% OF THE PEOPLE YOU FOLLOW WILL IN - TURN, FOLLOW YOU BACK.

• THEY ARE NOTIFIED OF A NEW FOLLOWER, AND 4 OUT OF 10 WILL IMMEDIATELY FOLLOW YOU, EVEN WITHOUT LOOKING AT YOUR ACCOUNT PAGE IN MANY CASES

Professional Administrative Support Services

TYPES OF TWEETS

• INFORMATION

• NEWS

• EVENTS

• SALES PITCH AND ANNOUNCEMENT

• MISCELLANEOUS MESSAGES

• RETWEET & REPLIES

• QUOTES AND INSPIRATION

• QUESTIONS

• ASK A QUESTION, THAT WILL ENCOURAGE DIALOGUE

Professional Administrative Support Services

HISTORY

NELLY CLAIMED

HE PUT ST. LOUIS ON THE MAP

TWITTER CO- FOUNDER

JACK DORSEY

MADE ST. LOUIS INTERNATIONAL

TWITTER SIGN UP

• REGISTER AT TWITTER.COM

• EMAIL ACCOUNT

• PASSWORD

• USERNAME

Professional Administrative Support Services

TWITTER PROFILE

BIO

THIS SECTION ALLOWS YOU TO EXPLAIN IN 160 CHARACTERS OR LESS “WHO YOU ARE”

• BACKGROUND USE YOUR COMPANY LOGO

Professional Administrative Support Services

STRATEGY

• NO MORE THAN 20% OF YOUR CONTENT SHOULD BE DIRECT SALES RELATED

• THE MAJORITY OF YOUR CONTENT SHOULD BE INFORMATION YOUR AUDIENCE WILL LOVE

• THE IDEAL TWEET IS 100 CHARACTERS LONG

Professional Administrative Support Services

VISUAL STRATEGY ON TWITTER

• USE PHOTOS' VIDEO’S & VINES ( REMEMBER A PICTURE IS WORTH A THOUSAND WORDS

• EVERY 3 TO 4 TWEETS SHOULD INCLUDE A PICTURE

Professional Administrative Support Services

SOURCES

• PRESENTATION IS BASED ON INFORMATION FROM THE FOLLOWING RESOURCES:

• ADVERTISING FOR PROFITS FROM HOME

• TWITTER MARKETING FOR DUMMIES

• TWITTER MARKETING AN HOUR A DAY

Professional Administrative Support Services

PASSPROFESSIONAL ADMINISTRATIVE SUPPORT SERVICES WEBSITE

• TWEET &TALK

• WE ARE OFFERING 4 WEEKLY 4 HOUR CALL BLOCKS FOR COLD CALLING /APPOINTMENT SETTING

• SOCIAL MEDIA FOR 30 DAYS

• CONTACT US FOR MORE INFORMATION

• LYSYIN7@GMAIL.COM OR (314)877-8144