How to Make Your Presentation

8/14/2019 How to Make Your Presentation

1/20

NewYorkStartUP!

Presentedby

PresentingYourPlan

PaisleyDemby,CEO

PBNPBNConsulting,LLCConsulting,LLCwww.pbnconsulting.com

BusinessPlanHelpfulTips

FormattheDayyouPresent

Contents

CommonMistakes

WhatJudgesareLookingFor

PresentingYour

Plan

Tips

StructureandFormat

Technolo

DayofSuggestion

Resources

Q&A2


2/20

4/15/20

HelpfulTips:

TheBusinessPlan

PlanRequirementsandJudgingCriteriaonthe

DownloadspageoftheStartUP!Competition

website.

UtilizetheStartUP!BusinessPlanTemplate

3

Finalistswillget10to15minutestogooverthe

mainpointsoftheirbusinessideaandrecap

FormattheDayyouPresent

theirfinancialrequirements

Finalistswillbeaskedhowthelibraryhelped

themandhowtheywillusethewinnings

Eachfinalistisgivenasetof3or4questions

thatpertain

only

to

their

business

two

weeks

beforethedateoftheirpresentation

4


3/20

4/15/20

Notmanaging

time

of

presentation

Inconsistenciesinpresentation

CommonMistakes

ooruseo v sua s Poorcolorscheme

Toomanygraphics

Toomanywords

Inconsistency

Tooman slides

Notknowingtheplan

Notanswering

questions

from

judges

Sepllnig andGarmer

5

Thejudgesarelookingforfinalistswho:

Reallyknowtheirbusiness

WhattheJudgesareLookingFor

Enthusiastic

Provideacompellingbusinesscase

Marketdemand/need

Feasibility financially/operationally

Execution

Communicateeffectiveuseofgrantfunds

6


4/20

4/15/20

Fromthe

business

plan

to

presentation

Pre aration

PlanofAction

Useoftechnology

Rehearse

Thedayofthepresentation

7

Startearly

Draft b hand an outline of our entire lan

PlanofAction Preparation

ExecutiveSummary

CompanyDescription

Product/Service

MarketingPlan

ManagementTeam

Operations

TargetMarket

CompetitiveAnalysis

8

Milestones/Exit

UseofFunds


5/20

4/15/20

List34high

level

points

for

each

component

of

yourplan.Focusonpointsthat:


Giveyouacompletiveadvantage

Speaktosuccessfulexecution

Demonstrateyourexperience,expertise

9

Draftyourslidesfirstbyhand

Plan to rovide detail on each hi h level to ic


Anticipatequestionsthejudgesmayask

10


6/20

4/15/20

CraftingYour

Story

Com an s back round and its roducts services


Competitiveedgeandmarketingstrategies

Financialanalysis(projections)

11

Coverslide

ElevatorPitch/CompanyOverview

PlanofAction:SlidestoConsider

Mar etana ysisan escriptiono t e

opportunities

Companysbackgroundanditsproducts/services

Managementteam(experienceand

qualifications)

Milestonespast

and

Future

Benefits/Value

12


7/20

4/15/20

Nameof

your

business

Your name or resenters name

TitleSlide

Dateofpresentation

Companylogo,image,orphoto

1sentencesummaryofyourbusiness

business

13

, .Dogclothingandaccessoriesfor

definitiveownersJohnDoe,Owner

Brooklyn,New

York

September15,2010


8/20

4/15/20

23sentences

that

define

the

market,

customer,

problem/solution,anduniquenessofthebusiness

OverviewElevatorPitch

W atmar et in ustryareyouin

Whatproblemareyousolvingforcustomers?

Howmanypotentialcustomersarethere?How

muchpotentialrevenueispossible?

Whywillyousucceed(differentiation,barriersto

entry,unfairadvantage)?

Whereis

the

proof

(existing

customers,

investors,marketresearch,personalexperience)?

15

Compellingproblem(s)tobesolved

Whatsthepainorneedthatyourpotential

TheProblem/Opportunity

customershave?

Faster,better,smaller,etc.aresolutions,not

problems

Includeanyvalidatingquotes

, Analystquote

16


9/20

4/15/20

Describeyour

business

Whatisyourproductorservice?

TheSolution

Compellingbenefits

Howdoyouprovidevaluetoyourcustomers

17

Marketdetails

Sizeandgrowthratefor35years

Opportunity&Market

Focusonyoursegment s o t etargetmar et

Howmuchprojectedrevenuewillyouearnin35

years

18


10/20

4/15/20

Whatcompetitive

advantages

do

you

have?

Howareyoubetterthanyourcompetitors?

CompetitiveAdvantages

Doyou aveauniqueteam,partner,invention,

intellectualproperty,insights,orexpertisethat

othersdonthave?

Howlongwillthecompetitiveadvantageslast?

Whywillcustomerscare?

Whywillcustomerschooseyourproductor

service,instead

of

your

competitors?

19

Whoareyourcurrentandpotentialcompetitors?

Whatalternativesexist?

CompetitiveAdvantages

How ocustomersso vet epro emto ay,

withoutyourproductorservice?

Howareyoudifferentfromyourcompetitors?

Howareyoubetterthanyourcompetitors?

Howwillthecustomerknowthatyourebetter?

Includequotes

from

prospective

customers

Whatdotheysayaboutyourcompetitors?

Whywouldtheyratherbuyfromyou?

20


11/20

4/15/20

Whoare

the

key

players?

Whatistheidealcustomerlike?Whatistheirrofile?

GotoMarketStrategy

Discusscriticalpartners(currentandfuture)Howandwhatdocustomersbuy? Whatistheprice? Onetimeorrecurringpayment?Marketingandsalesplan

service?

Isthis

comparable

to

any

other

companys

marketing/salesmethods?

21

Revenueandexpensesoverthenext35years Howdoyoumakemoney?

FinancialRoadmap

,thenext3years?

Whatareyourexpensesoverthenext3years? E.g.,Development,Marketing/Sales,

Staff/Salaries,OfficeSpace,Legal,Inventory,etc.

ompany smar et ng sa es

met o s

22


12/20

4/15/20

Howmany

people

make

up

your

current

team?

Whataretheirresponsibilities?

ManagementTeam

Whatistheirlevelofexperience?

Whyisyourteamqualifiedtorunthisbusiness?

Includeacademiccredentials

Howmanyemployeesdoyouneedtohire?

23

Whatmilestoneshaveyouachievedsofar?

IncorporatedyourbusinessorformedanLLC?

AchievementsToDateandFuture

Istheteamcomplete?

Product,prototype,orsampledeveloped?

Filedforintellectualproperty,suchasapatent?

Leasedofficespace,orsetuphomeoffice?

Websiteandbusinesscardscreated?

Linedup

key

partners

and

business

advisors?

24


13/20

4/15/20

Summarizeyour

three

key

points

Whatisyourbusiness?

Summary

Whatproblemdoyousolve?

Whocares?

Articulatehowyouwillspendthewinnings

Questionsandnextsteps

Answeranyquestionsfromthejudges

25

Providedthedayofthepresentation

PC com uter with Microsoft PowerPoint 2003

PlanofAction UseofTechnology

Projector

Presentationformat

MicrosoftPowerPoint

.

26


14/20

4/15/20

HeresyourbasicPowerPointscreen.Yourslideoroutlineviewontheleft.Yourcurrentslidefrontandcenter,andaspaceforyourspeakingnotesatthebottomofthescreen


15/20

4/15/20

Addinganewslideissimple,justgotonewslideandaddalayout.

HitF1forhelp.Itsgreat!


16/20

4/15/20

PresentationTips

Desi n our slides to use a unif in theme

PlanofAction Technology

Commonbackground

Contrastingbuteasytoreadcolors

Standardizedfontandfontsize

31

PresentationTips

PowerPoint slides should be oints not essa s


Assumeyouraudiencecanreadandavoid

readingeverywordofyourpresentation

Usecharts,graphs,images whereappropriate

32


17/20

4/15/20

Technologydoes

not

determine

presentation

effectiveness


Thinkhowtocraftthestorywhichisthemost

effective,memorableandappropriateforyour

audience

33

Rehearseearly

Rehearse often

PlanofAction Rehearsal

Rehearseinfrontofyourpartners,colleagues

Rehearseinfrontofothersthatdontknowyour

business

34


18/20

4/15/20

DayofSuggestions

Arriveearly

Dressprofessionally

Beyour ran

Bringcopiesofyourpresentation

Bringcopiesofyourbusinessplan

Bringsamplesofproducts

Bringmarketingmaterials

35

Manageyourtimewisely

Havefun

Resources

Technology GooglePowerPoint2007Tutorial

OpenOfficeImpress

http://www.OpenOffice.org SlideShare http://www.SlideShare.com

36

PublicSpeaking

ToastmastersInternational

http://www.toastmasters.org/


19/20


20/20

4/15/20

Q&A

QUESTIONS

39

How to Make Your Presentation

Documents

Transcript of How to Make Your Presentation