How to Hyperlink - A Report for SEO
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How to check your hyperlinks (a summary version of your website analysis)
Links
Very good
Some (3.7%) of the links in this site could be defined better.
3 links are weakly described. Common weak link include 'click here' and 'read more'.
These links fail to describe the content the link points to. Properly linking using one or
more descriptive words (e.g. 'News', 'September 2010 financial results') benefits
search engine optimisation for those words and aids accessibility.
1674 links use duplicate text to point to different pages. Links should not repeat the
same text to link to different pages. Usually this is a problem where a link is non-
descriptive (e.g. 'More').
188 links use text that is too long. Links should describe what they link to briefly.
Linking a long block of text usually indicates an attempt to trick search engines into
ranking those keywords highly (a strategy which does not work). Long linked blocks
of text are also harder for people to scan.
Note that it is possible to change the text a link points to without changing the
appearance of the link. For example, Read more could be a valid link, if you add a
title description to it.
Recommendations
For maximum SEO and accessibility, avoid generic links like 'read more', or augment
them with descriptive title attributes.
Ensure that all links either use appropriate link text, or specify appropriate text in the
title attibute for the link where this is not appropriate.
Links
50,887
Weak links
3
Duplicate text links
1,674
Too long links
188
List of links
46,334 found (only showing top 10)
- Page Link text Links to Issue
www.century21.com/realestatelistings/Seattle-WA-98107-121NW48thSt-35795530
$675,000
Seattle,
WA
www.century21.com/realestatelistings/Seattle-WA-98109-7HighlandDr-CBR108953243
Duplicate
link text
for
different
URL
www.century21.com/aboutus/mediacenter.jsp Full Story> www.century21.com/aboutus/news.jsp?id=48
Duplicate
link text
for
different
URL
www.century21.com/realestatesearch/Seattle-WA
$3,950,000
59 The
Highlands
www.century21.com/realestatelistings/Seattle-WA-98177-59TheHighlands-
CBR101626997
Link text
is too
long
www.century21.com/realestatelistings/Seattle-WA-98119-505WMercerPl-CBR119808247
$1,295,000
Seattle,
WA
www.century21.com/realestatelistings/Seattle-WA-98118-9674RainierAveS-
CBR107417409
Duplicate
link text
for
different
URL
www.century21.com/realestatelistings/Burien-WA-98146-132102ndAveSW-CBR125069958
$325,000
Normandy
Park, WA
www.century21.com/realestatelistings/NormandyPark-WA-98166-1722ndAveSW-
CBR91993688
Duplicate
link text
for
different
URL
www.century21.com/realestatelistings/Seattle-WA-98121-81ClaySt-CBR72182051
$409,000
Seattle,
WA
www.century21.com/realestatelistings/Seattle-WA-98136-6702FauntleroyWySW-
CBR109626161
Duplicate
link text
for
different
URL
www.century21.com/realestatelistings/Bellevue-WA-98008-17172NE5thSt-CBR119601086
$675,000
Bellevue,
WA
www.century21.com/realestatelistings/Bellevue-WA-98004-1826101stPlaceNEG1-
CBR79255373
Duplicate
link text
for
different
URL
www.century21.com/sitemap/sitemapByOffice.jsp
CENTURY
21 All
American
www.century21.com/realestateoffice/Port Huron/MI/All American/10017189
Duplicate
link text
for
different
URL
www.century21.com/sitemap/sitemapByOffice.jsp
CENTURY
21 Premier Properties
www.century21.com/realestateoffice/Ripley/WV/Premier Properties/10006158
Duplicate
link text
for different
URL
- Page Link text Links to Issue
www.century21.com/communities/search.jsp?keywords=&location=&topicid=96&sort=&page=1 John Gay www.century21.com/communities/account.jsp?accountid=13247&sourcequestionid=1933
Duplicate
link text
for
different
URL