Copyright Clickthrough Marketing Ltd ©2007

BEST PRACTICE GUIDE

SUCCESSFULSEARCH ENGINEOPTIMISATION

ClickThrough are experts in: • Advanced level SEO• Multi-lingual SEO• Pay Per Click Marketing• Website Conversion Enhancement

• Online PR & Monitoring• Affiliate Marketing Support• Blog & Forum Marketing Strategy• Website Analytics

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

•

•

•

•

•

•

•

•

•

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

Executive Summary

•

•

•

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

Ethical, Best Practice SEO

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

11 Steps To Successful SEO

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

How to Implement Successful SEO

Situation Analysis

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

Planning & Objectives Setting

•

•

•

•

Project Plan and Timescales

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

Web Analytics and Reporting Setup

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

Competitor Analysis & Benchmarking

Search Phrase Research & Selection

•

•

•

•

•

•

•

•

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

•

•

•

•

•

•

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

Site & Architecture Optimisation

•

•

•

•

•

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

Incoming Link Building & Development

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

•

•

•

Content Optimisation & Copywriting

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

•

•

•

•

Manual Submission & Paid Inclusion

Analysis & Reporting

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

Continuous Improvement

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

•

•

•

•

•

•

•

How To Guides

•

•

•

•

•

Glossary Of Terms

Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

Who Are ClickThrough Marketing?

•

•

•

•

•

•

•

•

•