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How to master modern SEO
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Transcript of How to master modern SEO
At Matter Of Form, we don’t describe ourselves as a digital or creative agency; for us, these capabilities are a requisite.
We are a Brand Interactions Agency, servicing a range of global organisations.
We believe that the moments when brands
and people come together
change businesses.
Modern SEO.
First SEO rule: there are no rules.
Fast, crawlable, relevant, engaging websites
Content is king
Harness the social media
potential
Writing optimised content.
Understand what people are interested in and search for.
Understand the business
What.The products or services a company sells.
How.The way they deliver they services.
Why.This is not about profit, but about the company’s core beliefs.
Find the fundamental brand & audience truths and bring them together to create a meaningful & lasting connection.
Audience Truths
Brand Truths
Identify the actionable space
From a category of many
To a category of one
Brainstorm ideas and plan an editorial calendar.
Explore all available formats.
Keep up with what’s going on around you and be as time-relevant whenever possible.
Adopt a writing style that’s consistent with the brand.
Examples.
HubSpot Halloween-themede-book
Four Seasonssignaturesleep
Confused.comCarless citiesreport
Tools.
Essentials:
Google AnalyticsGoogle Webmaster ToolsGoogle Adwords
Google Analytics:
Understand what people searched for to land on the site
Understand where people came from before landing on the site
Understand which pages perform better than others
Google Webmaster tools:
Understand which pages appear more often on Google’s search results
Understand which queries Google shows the site for
Google Adwords
Understand what people search for on Google worldwide
Sort by country, category and take advantage of the auto suggestion options
Use it to analyse how popular certain keywords are as well as your brand
Key takeaways.
Any background is a good background to get started in SEO
Forget about the pre-existing misconceptions about SEO
Understand what people are interested in and search for
Understand what the business is about
Identify an actionable space
Be data driven. Use tools to inform your decisions.
Interact with us.
Get in touch.71, Leonard Street, London, EC2A 4QS [email protected] 141 2000matterofform.com