How To Future Proof Your Search Engine Optimisation (SEO)
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By Oliver Ewbank (@Koozai_Ollie) FUTURE PROOFING SEO #EDGEBHAM – SEPTEMBER 2013
Transcript of How To Future Proof Your Search Engine Optimisation (SEO)
By Oliver Ewbank (@Koozai_Ollie)
FUTURE PROOFING SEO#EDGEBHAM – SEPTEMBER 2013
SEO ISCHANGING
SUSTAINABLE SEO
ON-PAGEOPTIMISATION
META DATA
TECHNICALSEO
WHAT ARE
RICH SNIPPETS?
“Structured markup is a way of annotating
information already on your website to help
Google and others understand information
more precisely.”
Source: Google
POSSIBLEMARKUPS
HOW TO USE
YOUR BLOG
QUALITYCOPY
DON’T DUPLICATE
THE SOLUTIONS
LINK ANALYSIS
RECONSIDERATION
REQUEST
Links on SEO directories, blog networks, advertorial
networks and any other SEO ‘scheme’ should be
removed, disavowed or nofollowed
Will the link deliver referral traffic(if nothing else)?
If the link is there for no other reason
than SEO, then it’s unnatural
GENERAL
GUIDELINES
AVOID THESE TOO
LINK ANALYSISTOOLS
Anchor Text: Natural?
REVIEW DATA
IP Address: Suspicious?
PageRank: Too good to be true?
Relevancy: Irrelevant?
NofollowRemove
LINK OPTIONS
Disavow Noindex
DISAVOWTIPS
RECONSIDERATION
REQUEST
Only if
unnatural link
warning is
seen in Google
Webmaster
Tools
Tone of
Cover LetterProvide
Data
2,400LINKS DISAVOWED
DATA BASEDEVIDENCE
LOADS MORE FREE
TIPS AND ADVICE
FREEWhitepaper
kooz.ai/backlinks-guide
CONTENT MARKETING
Content
MarketingBrand
Protection
Niche
Directories
Genuine
PR
WHITE HAT TACTICS
Guest Blog
PostsInfographics
Award Promotion
Blog Content
Blogger Reviews
Competition Promotion
Glossary of Terms
FAQsE-BooksQuestionnaires
WhitepapersPress
ReleasesInfographics Videos
CONTENT
MARKETING
GUEST BLOG
POSTS
INFOGRAPHICS
BacklinksSocial
SignalsCitations
THE RESULTS
Page 1Domination
Penguin
Proof
Educate
Inform
Referral Traffic
6 Month Strategy
Share It
Relevant to User
YOUR
CONTENT
Branded Links Premium Content
BrainstormShortlist Targeted
Sites
Create Content
OutreachPublishPromote
CONTENT
STRATEGY
Source: Concert Hotels
Run Panguin Tool
Google Webmaster Tools
Screaming Frog
Google Analytics
Test Robots.txt
GWT Latest Links
10 MINUTES
Copyscape Link Risk
IMAGES & CREDITS
http://www.flickr.com/photos/kdonovan_gaddy/4314365065/http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156
http://www.seroundtable.com/google-press-releases-nofollow-17151.html
http://www.stateofsearch.com/future-proofing-link-building-strategies/
http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/
http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156
http://moz.com/blog/seos-dilemma-link-building-vs-content-marketing-whiteboard-friday
http://www.seowizz.net/2012/10/the-disavow-tool-works-real-sites-real-recoveries.html
http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
http://www.koozai.com/blog/search-marketing/daily-seo-checks/
http://www.seowizz.net Google Penalty Recovery (Brighton SEO ) -Tim Grace
http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/
