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    How To Do High ROI SEO In 2016

    Andrew Hansen

    www.AndrewHansen.name

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    Don't Bother With SEO. -

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    Don't Bother With SEO

    - SEO is not a magic bullet. It's not an “untapped goldmine”. And it's definitely not “free traffic”.

    - Organic search is a marketing channel to be invested in. And it's one channel of many.

    - Your job is to understand whether there’s a chance it could be a profitable channel for your business, and if so, deploy a high ROI strategy to capitalize.

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    However...

    - There isn't a higher converting form of cold traffic in most niches.

    - Doing SEO well is in many ways easier than it was 5 years ago. Google has gotten slightly better at rewarding people for doing things right.

    - Because the barrier to entry is higher, there are big opportunities for people willing to acquire the knowledge.

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    Should YOU Bother With SEO?

    - Selling minion toys? Probably not.

    - Selling train horns? Maybe.

    - Question #1: Are people looking for the product already? Or looking for keywords that represent problems your product solves?

    - Question #2: Is ANYONE capitalizing on organic already?

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    Is Anyone Already Capitalizing?

    - Poke around some keywords for the products you sell and see what's currently there. Is it Amazon sellers? Ecomm stores? Affiliates? Junk?

    - Run some of these numbers to see what kind of returns there might be...

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    Example Product

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    Adwords Keyword Tool

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    Potential Traffic?

    - Take that top number 3600 and add 50%.

    - If you can create a decent piece of content you can rank it for hundreds of terms.

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    Example

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    Potential Traffic?

    - So 3600 + 1800 = 5400 visitors available on that keyword.

    - How much of that could you get?

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    Potential Traffic?

    - Let's say you can get 20% best case scenario.

    - You'll see 20% of 5400 = 1080 visitors a month.

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    How Much Will You Sell?

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    Potential Revenue?

    - 1080 x .11 = 118 units per month.

    - 118 x $10 (your revenue (or profit) per unit)

    - That keyword is a $1188/mo revenue stream.

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    Thought Experiment

    - It's not unreasonable to imagine that with 6 months of effort you could reach a position like this that you would hold on to for a further 12 months with no additional work.

    - Let's say you invested $1000 per month, for 6 months before seeing any return...

    - You'd have spent $6000... and in 12 months it would have made you $14,246. Your $6k returned you 1.3x or 130%.

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    But WHO'S Spending $1000 a month on SEO for ONE PAGE of their site?

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    The Path Of Least Resistance

    - Install Google Webmaster Tools. Use Search Traffic >> Search Analytics to see what you're already ranking for. (even if it's bringing you no traffic.)

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    Note: This is instead of going out and starting new keyword research to find

    out which are the most profitable areas of your market.

    That's all fine, but do that 2nd!

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    Best Case Scenario

    - You find in those keywords the terms with volume that have top 10s that are lowest in competiton, easiest for you to break into.

    - But because that'll take too much time to explain today...

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    Let's Talk Action Steps

    - Here are some things that will improve your SEO significantly, that you can do right now...

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