Presented by: Colleen Malloy

ARI Network Services Inc.

How would you grade your website?

Three Key

Reports

Four Important Factors

SEO Mobile Social Local

Directories

SEO – Key Terms

SEO Spider & Bot Inbound Links Outbound Links PageRank

SEO – Things to Keep in Mind

Not a one-and-done strategy Takes time to see ROI Avoid short-cuts SEO will change

SEO – Black Hat V. White Hat Strategies

SEO – Black Hat Strategies

Keyword Stuffing Unrelated Keywords Invisible Text Link Farms

Keyword Stuffing

Unrelated Keywords

Keywords

Content

Invisible Text

Invisible Text

Link Farms

SEO – White Hat Strategies

Unique Content Site Speed Inbound/Outbound links Social Links User Experience

Unique Content

Site Speed

42% of website visitors expect a site to load within 2 seconds.

Link Building

OutboundInbound

Social Links

User Experience

SEO – Keywords

SEO – Keywords + Content

TIP: Visitors should want to read your content!

SEO – Keywords + Content

TIP: Spellcheck and proofread your content!

SEO – Keywords + Meta

TIP: Titles should be less than 55 characters. Descriptions should be less than 160 characters.

SEO – Keywords + Meta

Page Description Example:

Visit us today for the largest inventory of Dutchmen RVs. Our expert team will find the best ride for your next adventure.

SEO + Mobile

Easy to Press Links Easy to Read Adjusts Layout to Device Quick Load Time Optimized Images

SEO + Mobile

Social Media – Personal vs. Business

Stay in Touch with Friends and Family

Get Personal

Sharing in Real-Time Post ASAP

Product/Service Recommendations Be Thought-Leaders

Staying Up-to-Date with Local/National News

Share Events, News, Updates

Kill Time/Be Entertained Go Off-Topic

Building an Social Reputation Empower Your Customers

Social Media Content Analysis

Converse

SharePromote 70 – Content that builds your brand20 – Content share from other sources10 – Content that is self-promotional

15-Minute Social Listening Plan

Check in on the pages you follow What worked for them,

What didn’t.

Visit 3 brand pages you carry See what they’re focusing on

and read the comments

Read and Respond to Reviews Thank good reviewers and turn negative reviews into a

good opportunity

Social Media CTAs

Local Directories

Claim Accounts Update Information Respond to Reviews

Quick Review

SEO Takes Time Wear a White Hat Mobile-Friendliness Urgent Social Media Impacts SEO Manage Local Directories

Questions?

Connect with ARI’s team of experts!

Dealer Websites - Digital Marketing Services – Lead Management – eCatalogs

www.arinet.com

Visit us on the tradeshow floor and don’t miss my next session:

“5 Myths About Search Engine Marketing” today at 2 p.m.