www.JoannaVaiou.com

Ecommerce Client SEO Performance Study

Hello and Welcome to my Presentation. This is Joanna from www.JoannaVaiou.com. I am Search Engine Optimization Specialist, Consultant and Trainer for Global corporations. This presentation is a demonstration of the Results I have brought to a client of mine in an ecommerce home improvement niche. Ecommerce clients are great as we can track our SEO associated revenue through Google Analytics, thus we can show actual proof of our work to a potential client. The purpose of this SEO Performance & Results presentation is not TRAINING others to become more competent in SEO. So please, don’t ask me how I did it. I will simply show you what I did in order to help you as a business owner to know what type of proof you should require from your future potential SEO services providers, BEFORE you invest in one or hire an in-house employee.

A professional Search Engine Optimizer must be able to show you Proven Results that they have achieved for other clients (or other projects in general, personal, affiliate ones, test projects, anything that can be used as proof ). If they have successfully supported an ecommerce project they should show you Positive ROI results already delivered, through Google Analytics. When I am not the type who exposes my clients identities (some of us sign Non-Disclosure agreements and exposing our results in public view is dangerous for the sustainability of our work), I will share with you how 18 months of collaboration progressed when it comes to trackable SEO RESULTS with NUMBERS. My client’s identity though, will remain private for safety reasons.

Next I am sharing the 5 types of SEO Results I brought for my client , during our 18-month collaboration so far: 1. Search Engine Ranking Positions Track Record for 37 keywords search terms > This report shows how target keywords rankings improve

through time and where they rank now. 2. Organic Growth Report from AHREFs TOOL > AHREFS is a Top SEO Tool that shows us the progress of our website in organic Google through

time. This include the number of total keywords that our webpage is ranking for in Google, the increase of organic traffic etc. 3. Organic Growth and Ecommerce SEO Revenue from Google Analytics Tool > Here you will see Organic Growth and Revenue Associated

numbers. 4. 3-Months “Google My Business” or “Google Maps” Local SEO Results > This comes from SEO support not for the website, but for its Google

Maps Local Business Listing. 5. Client SEO “RETURN ON INVESTMENT” or “ROI” meaning > The relation between how much money my client paid for my professional help

and what he got in return from his investment in my support.

1. Search Engine Ranking Positions Tracking Record for 37 keywords (search terms)

Image Source: Pablo.buffer.com

Client’s Info and their

Keywords are private due

to safety reasons

Client’s Google

Ranking URLs in Google are private due to safety reasons

Client’s Info and their

Keywords are private due to

safety reasons

Client’s Google

Ranking URLs are private

due to safety reasons

2. Organic (SEO) Growth Report from AHREFs - Best SEO TOOL for SEO Analysts.

Image Source: Searchlaboratory.com/partnerships/ahrefs/

3. Organic Growth and Ecommerce SEO Revenue (via Google Analytics) 3-Months

Image Source: Pablo.buffer.com

4. 3-Months “Google My Business” or “Google Maps” Local SEO Results

Image Source: skolmarketing.com/workshops/google-my-business/

WHERE did People Find my Client’s Business (In Google.gr VS in Google Maps search vertical)

From a total of 31,2K views during the last 3 months my client’s “Google My Business” Listing got: • 25,7K came from people who used Google.gr Universal search engine in order to find my client’s business, products and

services • 5,41K came from people who used Google Maps Local search engine vertical Google.gr/maps/..

How Does a “Google My Business” or “Google Maps” Listing Looks like?

Not everyone who creates a “Google My Business” or “Google Maps” page for their brick and mortar store (or office) enjoys the results I shared with you in the previous slides. In Google universal search engine, only 2-3 local “Google my Business” pages appear and occupy larger space from the simple websites results on 1st page of Google, they look way “richer” in the eyes of Google users, thus they get a lot of traction and clicks. When a Google my Business Local Page is correctly optimized and maintained it appears in Google’s 1st search results page with other 1 or 2 local businesses, displaying DIRECTLY on 1st page, the following data: 1) Their business name 2) Their physical address in the map 3) Their phone 4) A Link to their website 5) A link to “Directions” for the location

Let’s take a random example and see how these listings look like.

“Google My Business” Local Listings Appearing in Google.fr for “landscape architect Paris” Search Query

Let’s suppose that you are a Landscape Architect in Paris. Wouldn’t you LOVE it if your ideal potential client found your business details directly, the EXACT moment they are on Google.fr and type “landscape architect paris” query in the search box? In this case, these 3 local landscape architects in Paris you see on the left are Google’s favorite local professionals and they get lots of traffic, clicks, phone calls, people clicking on the directions button and people clicking on their website link. This is an opportunity that every business owner who has a brick and mortal store or office serving customers (or clients) should take advantage of.

“Google My Business” Local Listings Appearing in Google.fr/Maps/.. for “landscape architect Paris” Search Query

The 3 Local Parisian Landscape Architects appearing on 1st page of Google’s organic listings in the last image, also appear within the Google.fr/maps/… listing results. Google Maps is Google’s owned directory for local businesses.

How People searched for my Client’s Business (Directly VS Organic Discovery)

1. My Client’s “Google My Business” or “Google Maps” Local Listing Page was viewed 27.475 times total, during the last 3 months

2. 39.7% of the total views came from people who already knew my client’s brand name or address and went ahead in the search box and typed it in directly in Google (or in Google Maps)

3. 60.3% of the total views came from people who did not know my client’s brand existence but discovered them in Google (or Google Maps) after typing relevant search queries to my client’s products / services, in the search box

5. SEO ROI – 18 Months SEO

Image Source: Trainingmagazine.ae/leadership-development-roi/

What is the RETURN ON INVESTMENT (for my Client for the last 1,5 Year (18 months)? • Client’s Tracked Revenue from Organic (SEO) Traffic within Google Analytics is €42,824.88 for the last 18 months period. • Client has invested in SEO the amount of € 18,000 for the last 18 months • Client’s Revenue from their investment in SEO after deducting the Cost of SEO is (€42,824.88 - € 18,000) = € 24,824.88 ,

for the last 18 months • SEO Client ROI Formula = (Client’s SEO Revenue – SEO Cost) / SEO Cost CLIENT’s “ROI” in SEO for the last 18 month period that we are working together, is a Positive one of (24,824.88 /

18,000) = 1,37X. This means that my Client made 1,37X more money than what he paid, in order to achieve this revenue growth, through his investment in SEO. In other words, client paid €18K and got €24,824.88 in return.

Taking it a step even further, I will break down the 18-month period Total ROI into 3 Semesters, 3 equal periods of 6 months each, in order to understand how SEO Progresses in a very realistic example of this e-commerce client, in a highly competitive niche, dealing with “MONSTER” sites in SEO. “Monster” sites in SEO are all powerful brands that rank in top Google page not by doing SEO but only by their authority as a brand, in the eyes of Google. Think of Wikipedia, Price Comparison search engine sites etc.

SEO ROI Breakdown

SEO Revenue (€) SEO COST (€) ROI = (SEO Gains - SEO Cost) / SEO

Cost SEO Performance & ROI Explanation

18-Months Total 42,825 18,000 1,37 (or 137%)

During our 18-month (so far) SEO cooperation, my Client has made €1.37 for every €1 he invested. In other words, my Client spent €18,000 for SEO and got €24,825 in return

(€6,825 MORE) . This a 137% ROI or "Return on Investment" score.

1 - 6 Months 10,531 6,000 0,75 (or 75%)

The 1st 6-month Period of our SEO Collaboration, my Client made €0.75 for every €1 he invested. In other words, my Client spent €6,000 for SEO and got €4,531 in return. My

Client got €1,469 LESS money back than he invested during the first 6 months.

6 - 12 Months 17,588 6,000 1,93 (or 193%)

The 2nd 6-month Period of our SEO Collaboration, my Client made €1.93 for every €1 he invested. In other words, my

Client spent €6,000 for SEO and got €11,588 in return. My Client, not only got back the exact money he invested, but

got €5,588 MORE, during the 6th - 12th month of our cooperation.

13 - 18 Months 14,705.63 6,000 1,45 (or 145%)

The 3rd 6-month Period of our SEO Collaboration, my Client made €1.45 for every €1 he invested. In other words, my

Client spent €6,000 for SEO and got €8,705.63 in return. My Client, not only got back the money he invested, but got

€2,705.63 MORE, during the 13th - 18th month of our cooperation.

For questions, please reach out on LinkedIn www.JoannaVaiou.com

Have a nice day.