How to brand your destination with bloggers
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Blogging at BudgetTraveller.org for 7 years
Winner of the UK Travel Blogger Vlogger of
the year at the Travel Media Awards
Featured in the Guardian, NY Times, CNN, Lonely Planet & Vanity Fair
2.5 million people have come to my site for
travel inspiration. I wrote a guide to Luxury Hostels which you can download for FREE from my blog.
Award winning digital travel marketeer,
creator of #Blogville, #Blogmanay & as part
of iAmbassador and also run
#MustLoveFestivals
@BudgetTraveller @Toposophy #ECMMadrid2016
@BudgetTraveller @Toposophy #ECMMadrid2016
66% OF MILLENNIALS USE TRAVEL BLOGS WHEN
PLANNING THEIR TRIPS WYSE MILLENNIAL REPORT
Professional bloggers don’t work for just free trips and ‘exposure.’
They not create great content, they offer your destination access to highly
engaged communities, their powerful social networks & can offer valueable
insights. Isn’t that worth paying for?
BUILT MY BRAND OUT OF SERVIVING THE
UNRECOGNISED NEEDS OF TRAVELLERS
@BudgetTraveller @Toposophy #ECMMadrid2016
@BudgetTraveller @Toposophy #ECMMadrid2016
LUXURY HOSTELS: More than just a bed, an experience.
Featured in New York Times, Guardian, Cosmopolitan, CNN, Grazia to name a
few publications.
12000 downloads of the e-book till date (download for free from my blog)
Booking widget to launch on the blog in May 2016, powered by Hostelworld.
Lisbon Cascais Sintra Porto Milan Munich Cologne Krakow Rotterdam Haarlem Amsterdam Copenhagen Hamburg
Barcelona Malaga Granada Cordoba Sevilla Paris Lille Ghent Leuven Berlin
Stockholm Saint Petersburg Gothenberg Tampere Reykjavik Edinburgh Rijeka
Zadar Zagreb Belgrade
#LUXURYHOSTELS TOUR MAY- JULY 2016
!20
‘We wonder if you have any ideas of how you can help raise awareness of some of our lesser known
festivals?’
Kim Heinen, Rotterdam Marketing
@BudgetTraveller @Toposophy #ECMMadrid2016
MUST LOVE FESTIVALS
Digital storytelling project (www.mustlovefestivals.com) with 16 top travel bloggers covering 80 of Europe’s coolest and quirkiest festivals. Developed in partnership with Expedia.
Working with 16 tourism boards (Austria, Germany, Hague, Rotterdam, Finland, Slovenia, Ireland, Puglia, Malta) + Meininger Hotels & Generator Hostels
240 blog posts published which have received 1.8 million views so far.
April 2015: Must Love Festivals 2014 e-book to be sent out to Expedia’s database of 2 million people.
Project went global this year with new partners that include Canada, Latvia and Poland.
@BudgetTraveller @GoVisitDenmark
“Increasingly we see people travelling not just to see a destination, but to experience something
characteristic of that destination.
Working with Kash and Must Love Festivals we wanted to highlight the wide range of festival
experiences out there and in so doing to help our customers discover both new destinations and a
new side to old favourites”
Andy Washington Managing Director, Expedia UK
4 YEARS OF BLOGVILLE2 LOCATIONS: BOLOGNA AND MILAN
180 INFLUENCERS FROM OVER 5 CONTINENTS
1200 ARTICLES PRODUCED
15000 PHOTOS & VIDEOS SHARED
1.8 MILLION VISITORS TO THE POSTS
18 MILLION USERS REACHED ON SOCIAL MEDIA PLATFORMS
Travel is an emotional sell. You have to give bloggers the
trust, to build an emotional relationship with you destination.
#LoveDublin hashtag has so far generated 193.4 million opportunities to see (OTS) (Target was 40 million)
#LoveDublin social media coverage during this period was equivalent to an advertising spend of €2.47 million.
Engagement: Of the 38,500 hashtag mentions, 22,000 were shares and replies. This translates into an engagement rate of 57.1%. From our experience, the engagement rate of similar campaigns average between 30-40%.
#LoveDublin twitter chat generated 21.5 million impressions on 28th January, reaching 3.5 million Twitter accounts!
#LOVEDUBLIN
8 top travel bloggers from across Europe experienced Athens for 6 consecutive weeks, each representing a specific persona as defined by the creative team matching their profile.
Experience Design Workshop involving all key stakeholders: Bucket list of experiences created for the bloggers.
My Experience Fellow app: bloggers gave useful feedback to the AVCB and partners
#ThisisAthens hashtag generated 35 million opportunities to see (OTS) reaching 8 million people.
155 pieces of content created.
#ThisisAthens
Work with the right, professional travel bloggers who can be evangelists for your
city
www.iambassador.net
http://www.captivatedigitalmedia.com
LETS KEEP IN TOUCH
EMAIL [email protected]
[email protected] TWITTER @budgetraveller INSTAGRAM @BudgetTraveller LINKEDIN https://pt.linkedin.com/in/budgettraveller
FURTHER READING
Download the iAmbassador white paper for working with bloggers http://bit.ly/21kvZwY
9 suggestions to DMO’s to improve their blogger outreach http://bit.ly/1PtB5kv