Finding Bloggers Who Fit Your Destination
32
@SheilaS @TourismCurrents How to Identify the Bloggers Who Matter the Most Sheila Scarborough Tourism Currents
-
Upload
sheila-scarborough -
Category
Travel
-
view
1.151 -
download
0
Transcript of Finding Bloggers Who Fit Your Destination
@SheilaS@TourismCurrents
How to Identify the Bloggers Who Matter the Most
Sheila ScarboroughTourism Currents
@SheilaS@TourismCurrents
The bloggers who "matter most" are the ones who fit YOUR market
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
No Magic Beans
#DoTheWork
@SheilaS@TourismCurrents
Review yourmarketing plan
How does online coverage support
your plan?
@SheilaS@TourismCurrents
What are your goals?
What will you measure to see if
you're meeting your goals?
@SheilaS@TourismCurrents
Your perfect blogger connects with your perfect visitor
@SheilaS@TourismCurrents
Niche is your
friend
@SheilaS@TourismCurrents
Equestrian destination? Nancy D. Brown / Writing Horseback
@SheilaS@TourismCurrents
North Texas Small Town? Tui Snider / Mental Mosaic
@SheilaS@TourismCurrents
Los Angeles area? LACOT (Los Angeles Consortium
of Online Travel)
@SheilaS@TourismCurrents
Middle of the U.S.?Adam Sommer / Visit Flyover Country
@SheilaS@TourismCurrents
Middle of the U.S.? Dominique King / Midwest Guest
@SheilaS@TourismCurrents
Ukulele Scene?Pam Mandel / Nerd's Eye View
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
But wait....
The "blogger who matters most" may
not have a blog
@SheilaS@TourismCurrents
Want visual
impact?
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
and....
FlickrVideo
@SheilaS@TourismCurrents
Want immediate or short-term impact?
TwitterFacebook
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Want medium & long-term plus SEO impact?
Blog postsPodcastsGoogle+
Photos & video
@SheilaS@TourismCurrents
134,750 downloads/month of a 30 min podcast
@SheilaS@TourismCurrents
What does all this mean for your SEO?
@SheilaS@TourismCurrents
Social Media Matters for SEO ● Links count & bloggers know how to link● Social signals affect search ranking● Photos & video do well in search results ● Google isn't the only way travelers
search● Instagram & Twitter hashtags● Pinterest● Asking friends/family on Facebook
@SheilaS@TourismCurrents
Finding bloggers
@SheilaS@TourismCurrents
Go Where They Are Online● #TBEX - #TTOT - #TravelSkills● Other Twitter chats relevant to your
market & goals● Passports with Purpose bloggers● Facebook Groups● LinkedIn (esp for B2B)● Instagram hashtags
@SheilaS@TourismCurrents
Go Where They Are Offline● TBEX & TBU conferences● ITB Berlin, IPW, World Travel Market● New Media Expo (formerly BlogWorld) ● Travel Media Showcase● Travel Massives● Social Media Clubs & Breakfasts● Niche conferences: Beer, Food, Crafts,
Pets
@SheilaS@TourismCurrents
Pay to Play● PTBA (Prof. Travel Bloggers Association)
● Paid database info includes blogger stats
● Navigate Media● iAmbassador ● Observe these brand bloggers:
● G Adventures "Wanderers in Residence"● Expedia Viewfinder bloggers● Housetrip Diplomats
@SheilaS@TourismCurrents
Photo CreditsMy own photos throughout, except....
● Butterfly & bugs collection- Christian Guthier on Flickr CC
● Magic beans - rich13 on Flickr CC
● Gumby storm trooper - JD Hancock on Flickr CC
● Nancy D. Brown courtesy Writing Horseback Facebook Page
● Tui Snider courtesy her Facebook profile
● Jennifer Miner & Melanie Waldman courtesy LACOT
● Cape Girardeau photo courtesy Visit Flyover Country on Facebook
@SheilaS@TourismCurrents
Thanks very muchSheila Scarborough
@SheilaS
Tourism Currents
@TourismCurrents
www.tourismcurrents.com
