HOW TO BE A “LIKEABLE” BRAND

ON SOCIAL MEDIA

Andrew Chow Founded

Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002

Table For Six since 2008

Education

Thames Valley University, UK

Business Awards

STB Business Award – Most Innovative Marketing Initiative award 2007

Spirit of Enterprise 2008

Successful Entrepreneur 2010

Certification

NLP Practitioner & Certified Life Coach

Forte

PR Strategic Counsel, Implementation & Monitoring

Social Media Strategy

Brand Management Consultancy

Personal Branding

Professional Affiliation

Approved NCSS Training Provider

WDA ACTA-certified

Asia Professional Speakers - Singapore

ANDREW CHOW A.K.A IDEASANDREW Social Networking

Facebook - http://www.facebook.com/#!/AndrewChowKokWah

Plaxo http://ideasandrew.myplaxo.com/

Linkedin - http://sg.linkedin.com/in/ideasandrew

Social Media Sharing

Flickr Collection - http://www.flickr.com/photos/ideasandrew/

Youtube Channel - http://www.youtube.com/user/ideasandrew

Slideshare - http://www.slideshare.net/ideasandrew

Podomatic - http://ideasandrew.podomatic.com

Social Blogging / Micro-blogging

Twitter - http://twitter.com/Ideasandrew

Wordpress – www.andrewchow.sg

Social Collaboration

Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew

Meet up - http://www.meetup.com/members/11966314/

More than 270 interviews/feature in 7 years from local / International media

Is Facebook more like

a man or a woman?

Facebook is more like

a woman because she

talks like your girlfriend

Why is “LIKE” the new normal on

Social Media?

The World has changed

• New Economy

• Thinking “GREEN”

• Global Citizenship

• Dependency on Technology

• Proliferation of media

• Choices

• Outsourcing of jobs

• Smaller budget

• More accountability

• Less fun; Lower risk tolerance

• More demanding customers

• Everything is moving faster

The Company has changed

• Comparison shopping

• Less spending power; Searching for value

• Increased mobile communications

• More prone to others’ opinion; They talk

to each other a lot

• Less loyalty; less trust

• More fear; more online choices

The Customer has changed

HOW to be a LIKEable brand on

Social Media?

SHARE MORE THAN YOU SELL

SHARE MORE THAN YOU SELL

OWN UP IF YOU MAKE A MISTAKE

COLLABORATE WITH OTHERS

BE INTERESTING. BE INSIGHTFUL

BE INTERESTING. BE INSIGHTFUL

BE AVAILABLE.

Give Meaningful Response.

LISTENING > TALKING

HOW TO BE LIKEABLE

• S – Share more than you Sell

• O – Own up if you made a mistake

• C – Collaborate with others

• I - Be Interesting. Be Insightful

• A – Be Available

• L – Listen more than you Speak

Who are responsible for sustaining our LIKEability?

#1 – LOOK WITHIN OUR COMPANY

Community

#2 – LOOK WITHIN EXTENDED CIRCLES

Community

#3 – LOOK AROUND SOCIALLY

Community

#4 – LOOK THROUGH TECHNOLOGY

Community

Acquiring customers with

the end in mind

NURTURING ADVOCATE

HOW TO RECRUIT BRAND ADVOCATE

(AMBASSADOR)?

• R : Social Recommendation

• I : Personal Interview

• P : Social Media Portfolio

Managing online conversation instead of

Managing Advertising Campaign?

#1 – BE SOCIAL, NOT JUST PROFESSIONAL

Linkedin Conversation

#2 – BE TRANSPARENT, YET DISCREET

CPF Conversation

#3 – BE AUTHENTIC. BE PERSONABLE

YOG Conversation

WWD

#4 – BE FLUID

Conversation

Dubai - Intercon

#5 – HAVE FUN!

Conversation

SOCIAL MEDIA PLANNING

SOCIAL MEDIA 247

• What’s Your Game Plan?

• Social Media 247 Book

(http://www.facebook.com/socialmed

ia247book)