HOW SOCIAL MEDIA

HAS CHANGED THE

MEDIA LANDSCAPE

IN THE PAST SIX

YEARS

LAYOUT

How it has changed

What this means

Example

MEDIA MORE ACCESSIBLE

Cost

Barriers

Simple

For Everyone

Increased Competition

Harder to Get Noticed

Made the World Smaller

INTERACTION

Two way conversation

Accessible

Symmetrical

Easier to engage

Honesty Holds Greater

Importance

NEWS TRAVEL FASTER

Worldwide news in seconds

News no Longer Breaks it

Tweets

React Quicker

Clear Concise Integrated

Messages

Honesty

INCREASED

‘EARNED MEDIA’

Greater opportunities to talk

about Products/Services

Product/Service Reviews

Product/Service Needs to

Deliver

Gauge Reputation

MEDIA LANDSCAPE

BEFORE

MEDIA LANDSCAPE

TODAY

KEY POINTS

Accessible

Interaction

News Travels Faster

Increased Earned Media

NOT FOR EVERYBODY

Thanks For Listening

Any Questions?