How Sales Reps Can Use LinkedIn To Grow Sales
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Transcript of How Sales Reps Can Use LinkedIn To Grow Sales
![Page 1: How Sales Reps Can Use LinkedIn To Grow Sales](https://reader033.fdocuments.net/reader033/viewer/2022052700/55a733c11a28ab69028b4874/html5/thumbnails/1.jpg)
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HOW SALES REPS CAN USE
LINKEDIN TO GROW SALESDarrell Amy Larry Levine
Chief Innovation Officer Social Sales Strategist
![Page 2: How Sales Reps Can Use LinkedIn To Grow Sales](https://reader033.fdocuments.net/reader033/viewer/2022052700/55a733c11a28ab69028b4874/html5/thumbnails/2.jpg)
www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
AGENDA
• The Opportunity
• Three Ideas to Use LinkedIn to Generate New Sales
• How You Can Support Your Reps
![Page 3: How Sales Reps Can Use LinkedIn To Grow Sales](https://reader033.fdocuments.net/reader033/viewer/2022052700/55a733c11a28ab69028b4874/html5/thumbnails/3.jpg)
www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
![Page 4: How Sales Reps Can Use LinkedIn To Grow Sales](https://reader033.fdocuments.net/reader033/viewer/2022052700/55a733c11a28ab69028b4874/html5/thumbnails/4.jpg)
www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
WHY IS THIS VIDEO RELEVANT?
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www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
THE TRADITIONAL SALE
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www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
![Page 7: How Sales Reps Can Use LinkedIn To Grow Sales](https://reader033.fdocuments.net/reader033/viewer/2022052700/55a733c11a28ab69028b4874/html5/thumbnails/7.jpg)
www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
Always Be
Connecting
NEW ABC’S OF SELLING
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www.dealermarketing.net
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dealer-marketing-systems
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BUYER 2.0
• Researches online
• Tunes out traditional tactics in favor of educational content
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www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
![Page 10: How Sales Reps Can Use LinkedIn To Grow Sales](https://reader033.fdocuments.net/reader033/viewer/2022052700/55a733c11a28ab69028b4874/html5/thumbnails/10.jpg)
www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
• 57% of buying process is complete before talking to
sales
• Consumers are also 71% more likely to make a
purchase based on social media referrals.
Source: Corporate Executive Board
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www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
![Page 12: How Sales Reps Can Use LinkedIn To Grow Sales](https://reader033.fdocuments.net/reader033/viewer/2022052700/55a733c11a28ab69028b4874/html5/thumbnails/12.jpg)
www.dealermarketing.net
214.224.0050
dealer-marketing-systems
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1. MINE FIRST LEVEL CONNECTIONS
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dealer-marketing-systems
@DlrMktgSys
LINKEDIN ADVANCED SEARCH
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214.224.0050
dealer-marketing-systems
@DlrMktgSys
235 Results
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dealer-marketing-systems
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2. CONNECT WITH KEY INFLUENCERS
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214.224.0050
dealer-marketing-systems
@DlrMktgSys
HOW TO CONNECT TO PROSPECTS
• LinkedIn Invitation
– Personalize the greeting – never the standard “I’d like to connect
with you” message
– Find a common thread to speak to(ex. Part of same group, both
graduated from the same college, common connections)
– Give them a reason “why” to connect
– Connect with key influencers during the sales process
![Page 17: How Sales Reps Can Use LinkedIn To Grow Sales](https://reader033.fdocuments.net/reader033/viewer/2022052700/55a733c11a28ab69028b4874/html5/thumbnails/17.jpg)
www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
![Page 18: How Sales Reps Can Use LinkedIn To Grow Sales](https://reader033.fdocuments.net/reader033/viewer/2022052700/55a733c11a28ab69028b4874/html5/thumbnails/18.jpg)
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dealer-marketing-systems
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3. BUILD YOUR PERSONAL BRAND
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214.224.0050
dealer-marketing-systems
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PROFILE PAGE
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www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
HOW YOU CAN HELP YOUR REPS
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www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
LEAD THE WAY
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www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
DEALERSHIP SOCIAL MEDIAPlatform What How Often? Why?
LinkedIn Links to blog articles on your website
Links to press releases from your partners
Weekly Thought leadership
Recruiting
Twitter Links to blog articles
Links to press releases
Links to interesting tech articles
Daily Search engine optimization
Position as tech leader
Facebook Pictures of employees/clients
Charity events
Weekly Personal connections with
prospects
Recruiting
Google+ Links to blog articles on your website
Links to press releases from your partners
Weekly Search engine optimization
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www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
TRAIN YOUR TEAM