How I created brand identity across my ancillary products.

When looking at my Ancillary products, there is a definite sense of brand identity across all pieces. The most obvious recurring theme in all products is the use of the skate park as backdrop. This obviously conventional setting is the same in the back cover, inside cover and advert. This creates a brand identity as well as reinforcing stereotypes. The similar setting gives insight into where the music video takes place and into the lives of the band. It replicates the commonly known pop-punk trait that is found in many pieces of media.

The mise-en-scene of the ancillary products is very similar. There are definite skating themes with the recurrence of the skateboard in one of the inside covers and graffiti found both in the advert and on the front cover. These two themes that reappear create a definite brand identity. Apart from being mostly based around skate parks, the atmosphere of the photos also carries brand identity. The warm, happy and bright scenes we see featured in the front cover as well as the inside, back and advert carry with them reminiscence of summer times for the band and the audience. This creates brand identity and identifies with the happy, exciting feelings the audience has come to associate with summer. The reflection seen in the advert is also followed up in the front cover, relating the two products and creating brand identity.The clothing that the band members are wearing all matches and this creates brand identity for the band members across platforms.

All of the products feature a similar font. This creates brand identity and removes possible confusion between these products that they may be offering different products. This also goes to another level and helps to develop corporate brand identity for the business related side of the band. The logo for the band is not similar in all products. This is due to the fact that I have tailored them to suit the individual needs of the ancillary pieces, for example on the front cover the logo is similar to the graffiti behind, the side bar has to be striking so the font is bold and easily visible and the advert has to be classy and simplistic, yet still looking sophisticated.

All of these conscious decisions that I have made in creating my ancillary products was purposefully to create a strong link and sense of brand identity between the band members, the audience and the media that I have released.