How Do People Buy Software & SaaS Online?€¦ · A 2Checkout Survey into Buyer Behavior 87% Vendor...
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Some buyers don’t think privacy gets enough respect, some do. On a scale of 1 (not respected at all) to 5 (very much respected), privacy is scored by them at … 2.5 Manual subscriptions appeal more to buyers, perhaps because it gives them a feeling of control. 80 % Manual Renewal 20 % Automatic Renewal How Do People Buy Software & SaaS Online? A 2Checkout Survey into Buyer Behavior 87% Vendor Reputation 72% Product Reviews 77% Ability to Cancel or Change Subscriptions 56% Discounts and Free Trials 78% Online Search 31% Vendor Website Search 28% Word-Of-Mouth 22% E-Mail 18% Social Media, Publications/ Blogs 14% Forums 11% Online Ads 51 % 30 % 24 % 30 % 17 % 24 % 5 % 54 % 25 % 20 % Direct Debit Credit Cards Mobile Payments Local Payment Methods PayPal Wire Transfer 49 % 87 % 12 % 11 % 6 % 4 % Desktop 82 % 55 % 50 % 49 % 44 % 43 % 39 % Mobile and Tablet 45 % In-App 15 % Offline, In-Store 12 % 66% Email 64% Online Chat 52% Phone (toll-free) 18% In-app 10% Social media What kinds of software are people buying? Security and privacy software tops the list worldwide, but audio-video software and utilities battle it out for second and third place. How do buyers find the products they need? Search rules around the world, with only a small percentage of buyers clicking on ads. How do buyers pay? Credit cards remain the most common way to pay, but mobile is gaining ground. How do buyers prefer to get support? While email and chat top the chart for support preferences, getting through to support on the phone is a close third place. What concerns do buyers have? Being able to talk to a real person is reassuring, no matter where buyers are located. Why do buyers renew? Customer satisfaction is important, so vendors need to focus on that to land renewals. Where do buyers make their purchases? Mobile continues to grow, but most purchases are still made on desktop. What influences buyer decisions? How important is privacy? How do buyers prefer to subscribe? Vendor reputation is cited as “most important factor” when buying online. Buyers are in the driver’s seat: ability to change or cancel a subscription at any time is second most important factor. And, thirdly, reviews speak louder than free trials when it comes to decision-making. How often do people buy software and SaaS? Security & Privacy We surveyed almost 1,000 people around the globe about their software and SaaS buying habits. See what the results could mean for your business. Utilities Mobile Apps Audio & Video Buy less than once a year Buy once a year Buy a few times a year Buy once a month or more often Internet Browsing & Tools Gaming Difficulty in Reaching Live Support Lack of Trust in Unknown Vendors Credibility of Reviews Security Issues No money-back guarantee Lack of Try before You Buy Options Convenience Additional Services with Renewal Lock in Better Rates Satisfaction 28 % 34 % 29 % 85 % Copyright © 2018 2Checkout. All rights reserved. facebook.com/avangate twitter.com/avangate linkedin.com/company/avangate www.avangate.com www.2checkout.com Follow Us on:
Transcript of How Do People Buy Software & SaaS Online?€¦ · A 2Checkout Survey into Buyer Behavior 87% Vendor...
Some buyers don’t think privacy gets enough respect, some do.
On a scale of 1 (not respected at all)
to 5 (very much respected),
privacy is scored by them at … 2.5
Manual subscriptions appeal more to buyers, perhaps because it gives them a feeling of control.
80% Manual Renewal
20% Automatic Renewal
How Do People BuySoftware & SaaS Online?
A 2Checkout Survey into Buyer Behavior
87%Vendor Reputation
72% Product Reviews
77% Ability to Cancel orChange Subscriptions
56% Discounts andFree Trials
78% Online Search
31% Vendor Website Search
28% Word-Of-Mouth
22% E-Mail
18% Social Media, Publications/ Blogs
14% Forums
11% Online Ads
51%
30%
24%
30%
17% 24%
5% 54%
25%
20%
DirectDebit
CreditCards
MobilePayments
Local Payment Methods
PayPal WireTransfer
49%87% 12% 11% 6% 4%
Desktop82%
55%
50%
49%
44%
43%
39%
Mobile and Tablet45%
In-App15%
Offline, In-Store12%
66% Email
64% Online Chat
52% Phone (toll-free)
18% In-app
10% Social media
What kinds of software are people buying?Security and privacy software tops the list worldwide, but audio-video software and utilities battle it out for second and third place.
How do buyers find the products they need?Search rules around the world, with only a small percentage of buyers clicking on ads.
How do buyers pay?Credit cards remain the most common way to pay, but mobile is gaining ground.
How do buyers prefer to get support?While email and chat top the chart for support preferences, getting through to support on the phone is a close third place.
What concerns do buyers have?Being able to talk to a real person is reassuring, no matter where buyers are located.
Why do buyers renew?Customer satisfaction is important, so vendors need to focus on that to land renewals.
Where do buyers make their purchases?
Mobile continues to grow, but most purchases are still made on desktop.
What influences buyer decisions?
How importantis privacy?
How do buyers preferto subscribe?
Vendor reputation is cited as “most important factor” when buying online. Buyers are in the driver’s seat: ability to change or cancel a subscription at any time is second most important factor. And, thirdly, reviews speak louder than free trials when it comes to decision-making.
How often do people buy software and SaaS?
Security& Privacy
We surveyed almost 1,000 people around the globe about their software and SaaS buying habits. See what the results could mean for your business.
Utilities
Mobile Apps
Audio & Video
Buy less thanonce a year
Buyonce a year
Buy a few times a year
Buy once a month or more often
InternetBrowsing & Tools
Gaming
Difficulty in Reaching Live Support
Lack of Trust in Unknown Vendors
Credibility of Reviews
Security Issues
No money-back guarantee
Lack of Try before You Buy Options
ConvenienceAdditional Services with Renewal
Lock inBetter Rates
Satisfaction
28%34%29%85%
Copyright © 2018 2Checkout. All rights reserved.
facebook.com/avangate
twitter.com/avangate
linkedin.com/company/avangate
www.avangate.com
www.2checkout.com
Follow Us on:
