Limitations of subscriptions
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1 Limitations of Subscription Billing September 2013 Research Report from Saugatuck
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MetraTech is hosting a webinar on Oct. 8th, 2013 with Saugatuck VP & Analyst Mike West. Register here: http://goo.gl/q1uRTJ Subscription billing came into vogue as a simple model to capture subscribers. Increased financial pressure and service commoditization means current subscription pricing models need to be re-evaluated and enhanced to support customer requirements for uniquely tailored offers on top of common service components.
Transcript of Limitations of subscriptions
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Limitations of Subscription Billing
September 2013
Research Report from Saugatuck
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Business 101
If you can’t bill for it…
…you can’t monetize it!
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How do you see your customers?
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How do THEY want to be seen?
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How flexible is your billing system?
Usage All you can eat Custom packages
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What can your cloud billing platform do?
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All Service Providers need to offer…
Transparency
Flexibility
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Subscriptions are basic
Rudimentary model
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Next…
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Integrate or move to…
Usage-based Elastic pricing Relationships
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Billing solution recommendations
Fully-Functional
Adaptable
Support any combination of monetization methods:* Elapsed-time rates * Tiered rates
* Bracketed rates * Metered-usage rates * Day-of-week rates * Time-of-day rates
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From the expert
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Move at the pace of business!
“MetraTech is the only billing provider that makes it easy for customers to model services and introduce new services or business models, and then change them rapidly in response to market demands or customer behavior.”
-Esmeralda Swartz, CMO, MetraTech
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What can your billing solution support?
Service Personalization
Cookie-Cutter Subscription
and / or
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Want to find out more?
Download full report: http://hub.am/1c8zddpVisit our website: www.metratech.com
