2Checkout – The 2018 Q1 Digital Commerce Benchmark · KONBINI er Japan 8 Netherlands 43% 7%...
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Other KONBINI Japan 8 Netherlands 43% 7% 2Checkout – The 2018 Q1 Digital Commerce Benchmark Top 10 Countries - Overall Sales 1 United States of America 2 United Kingdom 3 France Germany 4 5 Canada 6 Australia 7 Japan 8 Italy 9 Netherlands 10 Spain Software, SaaS, Online Services – 2018 Q1 Overall Sales Trends in Global Software, SaaS & Online Services Sales Shopper Behavior & Payments France Germany Italy Japan Netherlands Spain Switzerland Brazil Belgium Denmark Rest of the World (non-english) Top 10 Non-English Speaking Countries 22% of Total Global Software, SaaS & Online Services Sales Interesting Highlights Multimedia & Design Business & Finance, Office Tools, Online services Utilities All other Web & dev tools Security & Privacy Marketing China 42% 2.5% 3.5% WeChat Pay Brazil Local Credit Cards with installments 28% 12% 1% Denmark 2.5% France 12% Japan 5.5% KONBINI Russia 3% 2% Finland 3% Turkey Bank transfer Local Credit Cards with installments 17% Affiliate Sales Generating on average 24% of revenue (analysis performed on vendors connected to the Affiliate Network and having at least one sale). 24 % Promotions Promotional sales bring, on average, 32.5% of revenues for vendors utilizing this marketing tool. 33 % Cross-selling Vendors get, on average, 5.5% of revenue from utilizing cross-selling tactics. 5.5 % Up-selling Vendors get, on average, 7% of revenue from utilizing up-selling tactics. 7 % AOV GLOBALLY 2018 Q1 50$ $ Most Popular Payment Methods in Top 10 Countries Software Sales - Additional Revenue Software Sales - Additional Revenue Sources Get More Insights into Global Commerce For more in-depth info, strategies, tips & tricks, tools to use when growing your eCommerce business at a global level, check out our Resources Page Commerce Resources The Digital Commerce Benchmark is based on a sample of hundreds of thousands of worldwide transactions moving through 2Checkout’s Avangate platform between January 2017 and March 2018. 2Checkout continuously tracks fluctuations in sales, empowering software and digital goods providers worldwide to make smarter decisions. Local Payment Methods - Interesting Stats by Country 0 20 40 60 80 100 2012 2017 2018 Q1 Subscription Model vs. Perpetual Model Perpetual Subscriptions 2012 = 49% of sales volumes are for subscription-based products & services 2017 = 75% of sales volumes are for subscription-based products & services 2018 Q1 = 76% of sales volumes are for subscription-based products & services Subscription-based Sales on the Rise Top Software Products Sold Online Average Order Value for Software, SaaS, Online Services Sales % Other United States of America 1 Other United Kingdom 2 Other Germany 4 Other France 3 Canada 5 Other Australia 6 Other Italy 7 Other Netherlands 9 Spain 10 Copyright © 2018 2Checkout. All rights reserved. facebook.com/avangate twitter.com/avangate linkedin.com/company/avangate www.avangate.com www.2checkout.com Follow Us on: Security & Privacy continue to lead the pack with 38% of total software sales, followed by Multimedia and Design (including Audio-Video tools), at 21% and Business and Finance & Online services at 20%. Top Payment Methods Worldwide 1 68% 2 19% 3 7% $ $ 4 1% 5 4% All others Other
Transcript of 2Checkout – The 2018 Q1 Digital Commerce Benchmark · KONBINI er Japan 8 Netherlands 43% 7%...
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Japan 8
Netherlands 43% 7%
2Checkout – The 2018 Q1 Digital Commerce Benchmark
Top 10 Countries - Overall Sales
1 United States of America
2 United Kingdom
3 France
Germany4
5 Canada
6 Australia
7
Japan8
Italy
9 Netherlands
10 Spain
Software, SaaS, Online Services – 2018 Q1 Overall Sales
Trends in Global Software, SaaS &Online Services Sales
Shopper Behavior & Payments
Fran
ce
Germany
Italy
Japan
Netherlands
Spain
Switzerlan
dB
razilB
elgiumD
enmark
Rest of the World(non-english)
Top 10 Non-English Speaking Countries
22% of Total Global Software, SaaS &Online Services Sales
Interesting Highlights
Multim
edia
& Design
Business & Finance,
Office Tools, Online services
Utilities
All oth
er
Web & dev tools
Security & Privacy
Marketing
China 42% 2.5%3.5%WeChat Pay
Brazil Local Credit Cards with installments 28% 12%
1%
Denmark 2.5%
France 12%
Japan 5.5%KONBINI
Russia 3% 2%
Finland 3%
TurkeyBanktransferLocal Credit Cards with installments 17%
Affiliate SalesGenerating on average 24% of revenue (analysis performed on vendors connected to the Affiliate Network and having at least one sale).
24%
PromotionsPromotional sales bring, on average, 32.5% of revenues for vendors utilizing this marketing tool.
33%
Cross-sellingVendors get, on average, 5.5% of revenue from utilizing cross-selling tactics.
5.5%
Up-sellingVendors get, on average, 7% of revenue from utilizing up-selling tactics.
7%
AOV
GLOBALLY2018 Q1
50$
$
Most Popular Payment Methods in Top 10 Countries
Software Sales - Additional Revenue Software Sales - Additional Revenue Sources
Get More Insights into Global CommerceFor more in-depth info, strategies, tips & tricks, tools to
use when growing your eCommerce business at a
global level, check out our Resources Page
Commerce Resources
The Digital Commerce Benchmark is based on a sample of hundreds of thousands of worldwide transactions
moving through 2Checkout’s Avangate platform between January 2017 and March 2018. 2Checkout
continuously tracks fluctuations in sales, empowering software and digital goods providers worldwide to make
smarter decisions.
Local Payment Methods - Interesting Stats by Country
0 20 40 60 80 100
2012
2017
2018 Q1
Subscription Model vs. Perpetual Model
Perpetual Subscriptions
2012 = 49% of sales volumes are for subscription-based products & services
2017 = 75% of sales volumes are for subscription-based products & services
2018 Q1 = 76% of sales volumes are for subscription-based products & services
Subscription-based Sales on the Rise
Top Software Products Sold Online
Average Order Value for Software, SaaS, Online Services Sales
%
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United States of America 1
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United Kingdom 2
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Germany 4
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France 3
Canada 5
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Australia 6
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Italy 7
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Netherlands 9 Spain 10
Copyright © 2018 2Checkout. All rights reserved.
facebook.com/avangate
twitter.com/avangate
linkedin.com/company/avangate
www.avangate.com
www.2checkout.com
Follow Us on:
Security & Privacy continue to lead the pack with 38% of total software sales, followed by Multimedia and Design (including Audio-Video tools), at 21% and Business and Finance & Online services at 20%.
Top Payment Methods Worldwide
1 68%
2 19%
3 7%
$$
4 1%
5 4%All others
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