How Companies Are Using Social Media
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Transcript of How Companies Are Using Social Media
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HOW TO EFFECTIVELY USE SOCIAL MEDIA
Lakeshore Branding
June 23, 2009
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Who is this guy?
Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears
I’m Certified Started digital marketing agency 2 years
ago 5 things you (hopefully) don’t know
about me
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I require 3 pillows to fall asleep…
(head, knees, 1 to cuddle with)
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I'm an active volunteer at a senior home….
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I went to DePaul University
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Started four companies and sold two of them
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I’m a semi-pro blackjack player
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Start from the Beginning
Linkedin launched in 2003, Cinco de Linkedin
Facebook came about a year later Twitter new comer in the Game Understand where your clients are
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The Stats
40,000 new blogs a day 1400% Growth on Twitter past year 25-44 year olds most active on
Twitter More than 1 billion pieces of content
(web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook
Average age of LinkedIn user is 41 and income is $109K
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Naked Pizza
“69 percent of sales generated during a one-day Twitter advertising blitz”
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Dominos
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Dominos
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Are you part of the Conversation?
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Monitoring
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Set it and Forget it
Not quite….
•Stay Active•Monitoring•Join the Conversation
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Dive in the Water is nice….
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Thanks for your time.
How can you learn more?
Chris Campbell
Office: 312-229-0038 www.lakeshorebranding.com