5 Companies Using Twitter
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5 Companies Using Twitter, digg,Mahalo,comcast,jetBlue & Lois Paul & Partnets
Transcript of 5 Companies Using Twitter
By Sandeep Arora
Five Companies using Twitter
Kevin Rose, CEOFollow him : http://twitter.com/kevinroseFollowers : 1,165,410
• Company news• Announcements• Product related news
•Customers•Bloggers
•Users•Vendors•Employers
Twitter as a Press Release System
•Twitter is another way to get news out about DIGG.
•Twitter is a great way to reach people quickly.
Jason Calacanis, CEOFollow him : http://twitter.com/jasoncalacanisFollowers : 4,721
•With Twitter, I can (release) new features and ideas to Mahalo's "Superfans" ahead of time and get their input.
•Many bloggers and press follow my stream- so it is easy to leak something to the press.
Twitter as a Focus group, Press release system, Communication channel.
• New Features• Questions
• Feedback • Ideas Customers, Bloggers, Press
Frank Eliason, Director of digital careFollow him : http://twitter.com/comcastcaresFollowers : 32,315
•Our team is called Comcast Customers Connect (C-Cubed).
•Our primary goal is to get customer feedback & assist when we can.
Twitter as a Customer Support Channel.
• Billing issue•Bandwidth issue•Ondemand not working
•Listen to conversations.•Respond & help
Morgan Johnston, Manager Corporate CommunicationFollow him : http://twitter.com/jetblueFollowers : 1,389,144
•Use twitter to directly reach out to customers & answer customer questions.
•We want to take care of people at the moment when it's most important.
Twitter as a Customer Service Channel.
Passangers
•Flight delays•Bad weather•Travel tips•Flight information•Wifi down
Lois Paul, Chief ExecutiveFollow him : http://twitter.com/boslfpFollowers : 918
•Using twitter to derive intelligence out of conversations.
Twitter as a Market Research & Customer Research Channel.
• What topics are gaining traction in the market.
• Guage early opinions on major moves made by our clients or their competitors.
• Brand monitoring
Listening
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By Sandeep Arora
Five Companies using Twitter
