Hooplahoo Adi Simayof
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Transcript of Hooplahoo Adi Simayof
Hooplahoo – Proprietary and Confidential, Not for Distribution
Hooplahoo at a Glance
• US based and headquartered• Established in 2009• Privately held• 65 employees (95% R&D)• 1st live deployment in Vietnam
Hooplahoo – Proprietary and Confidential, Not for Distribution
Understanding SMBs / SOHOs
SMB/SOHO Stats*
• Account for over 99% of all businesses• ~2.1% annual growth (2010-2011)• Responsible for 55-60% of all employment• 50% of private sector GDP• ~80% have less than 49 employees• ~50% have less than 9
Hooplahoo – Proprietary and Confidential, Not for Distribution
*Private Sector, Department Business Innovation and Skills, UK, Nov 2011
Important Driving Force of the Economy
Understanding SMBs / SOHOs
Challenging Operational Constraints
• Tight financials• Cash-flow difficulties• Little investment capital• Low budget
• Low headcount• Bare minimum to sustain business• No dedicated marketing personnel
• Little / no online and mobile expertise• Mostly traditional marketing methods• No / unmaintained web site / No SEO• Limited / no mobile presence• Limited / no social network activity
• Customer retention and acquisition• High cost of new customer acquisition
Hooplahoo – Proprietary and Confidential, Not for Distribution
What Do SMBs Want or Need Most?
Hooplahoo – Proprietary and Confidential, Not for Distribution
SMB Mobile Commerce Platform. Simplified.
Hooplahoo’s Solution
Hooplahoo – Proprietary and Confidential, Not for Distribution
An Online and Mobile business facilitation platform that provides SMBs a simplified, low effort, no cost method to reach out to their target market.
Instant Exposure
Hooplahoo - Confidential, Not for Distribution
1. Account Information
2. Business Information 3. Theme
Fast & easy 3-step Registration Wizard
Home Page SmartPage (Mobile)
Local Search App
SmartPage (Desktop)
Automatically establish a complete browser / mobile presence
Hooplahoo’s free SMB Mobile Commerce Platform
Provides ISPs with a platform that drives online advertising revenue and that
generates leads with minimal investment
SMB Mobile Commerce Platform. Simplified.
Hooplahoo – Proprietary and Confidential, Not for Distribution
For ISPs
A valuable revenue and lead generating solution with minimal effort.
• Generate revenue from SMBs without charging• Purely ad-funded
• Generate SMB and Consumer leads• All SMBs and consumers can register for the service• Targeted ads and promotions to non-customer users/SMBs
• Promote loyalty• Strengthen brand
• Addition online presence• ISP branded mobile app
• Low sales effort• Using Internet marketing tools
• Self-registration• Referral program / premium package incentive
• Minimal customer support• How-to videos• Email support
Hooplahoo – Proprietary and Confidential, Not for Distribution
Generate Online and Mobile Ad Revenues
Hooplahoo – Proprietary and Confidential, Not for Distribution
Online & Mobile Advertising
Capitalize on existing SMB asset
Built-in advertising real-estate
Increase advertising real-estate value methods
Revenue share between ISP and Hoop
Online and Mobile Advertising Monetization
Hooplahoo – Proprietary and Confidential, Not for Distribution
SmartPage on Browser• Full color ads embedded in page
SmartPage on Mobile• Full color ads embedded in page
Business Directory Portal• Full color ads embedded in page• Can be used to advertise own
services
Mobile Local Search App• Banner ads placed at bottom
Generating Leads
Hooplahoo – Proprietary and Confidential, Not for Distribution
All SMBs and consumers can register to the service
Leads can come from 2 sources:• Competitor ISP customers (SMBs and Consumers)• Non-online SMB
Self-registration• Provide contact details• Call for additional services
Referral program• Upgrade to premium• Bundles
Use cross-promotions to sell additional ISP services to non-customers using the service
Hooplahoo – Proprietary and Confidential, Not for Distribution
Summary of ISP Benefits
Hooplahoo – Proprietary and Confidential, Not for Distribution
• Generate online advertising revenues• Lead creation: SMB and Consumer• Venue to sell additional / bundled services• Increase customer loyalty and retention• Differentiate• Strengthen brand• Venue to promote additional ISP services• Acquire new customers• Acquire non-online customers
Hooplahoo – Proprietary and Confidential, Not for Distribution
Hooplahoo – Proprietary and Confidential, Not for Distribution
A unique Internet and Mobile platform which combines the virtual world of gaming with the
tangible world of small business
A Solution Tailored to Meet SMB Needs
Hooplahoo – Proprietary and Confidential, Not for Distribution
Instant Exposure
Hooplahoo - Confidential, Not for Distribution
1. Account Information
2. Business Information
3. Theme
Fast & easy 3-step Registration Wizard
Automatically establish a complete browser / mobile presence
One time setup for all SMB records on Partner’s DB using Basic Business Information:• Name Of Business• Email Address• Phone Number• Business Address• Business Category
CRM representative via phone
Hooplahoo - Confidential, Not for Distribution
Complete Browser / Mobile Presence
Instant Exposure
Hooplahoo – Proprietary and Confidential, Not for Distribution
• Automatic Creation • Display Goods & services• Variety Of Skins • Personalized layout • WYSIWYG CMS• Feature Rich
• Video• Map • Share• Click To Call/SMS
SmartBiz’s SmartPages (Social Business Profile Page) are:• SMB tailored• Open to all• Personalize-able
Hooplahoo – Proprietary and Confidential, Not for Distribution
• Personalize in less than 10 seconds or less
Hooplahoo – Proprietary and Confidential, Not for Distribution
• Variety Of Mobile Skins • Vertically Aligned for easy browsing &
better UX• Light Weight For Fast Loading & Browsing• Instant Update
Fact: 51% of smartphone users are more likely to purchase from retailers with a mobile specific site: however only 4.8% of retailers have a mobile site.
Hooplahoo – Proprietary and Confidential, Not for Distribution
• Pages directory• Business• Promotion• Product
• Advanced Search & Filtering• Keyword• Location• Category
• Uniform layout • Related Offers , products• User / Merchant Feeds• Articles
Hooplahoo – Proprietary and Confidential, Not for Distribution
CSP Branding & Customization• Customized & Localized White Label
Portal• Cross-platform • Branded SmartPage skins
Hooplahoo – Proprietary and Confidential, Not for Distribution
SmartBiz AppExploring new venues creating new Real Life Experiences
• Mirrors major functions of browser version• White-Label• Local search capabilities
• Merchants• Promotions• Products
• Qualify results by:• Distance• Rating• Reviews
• Target offers to consumers based on:• Location • Demographics
More than 50% of local searches are done via mobile *
95% look for local information on their smart phones
while 74% make a purchase based on a smartphone search *
* Google ,2011
Hooplahoo – Proprietary and Confidential, Not for Distribution
WishList User AppTailor-Made Offers
• Consumer created requests for proposal
• Bringing the power back to the consumers.
• Expose merchants to consumer’s needs & wants .
• Unmediated Merchant-Consumer Communication
• Make a SMART PURCHASE decision• Group Wishes • Generate Real Value Deals
Hooplahoo – Proprietary and Confidential, Not for Distribution
• Increase online & in-store traffic.• Variety of promotional methods
• Coupon• Group Purchase• Check-in (Q4 2012)
• Cross-Platform visibility• Full Control • No cost; Fair Trade
Set of free, easy-to-use marketing tools specifically tailored for SMBs
Hooplahoo – Proprietary and Confidential, Not for Distribution
• Easy coupon creation• Pushed to mobile device• Coupon management
• Merchant• Consumer
• Unlimited• No pre-conditions• Immediate market reach
Hooplahoo – Proprietary and Confidential, Not for Distribution
• Group Promotion Creation• Promotion Management• Fair trade
• Low cost for merchant• Merchant sets the terms
• Unlimited• No pre-conditions• Immediate market reach
Hooplahoo – Proprietary and Confidential, Not for Distribution
Promotions automatically pushed to all components
Hooplahoo – Proprietary and Confidential, Not for Distribution
Interactive Community Based on shared business needs
• Members Profile• Activity Feed• Favorites
• Business• Product• Promotion
• Recent History• Newsletters• Coupons Management
• Real time• Reviews• Rating
• Share with friends• Social networks• Email
• User Corner
Hooplahoo – Proprietary and Confidential, Not for Distribution
Creating Communities
• Create a community around your business• Enables business to
• Stay connect with his existing clients• Acquire new clients
• Utilize existing customer base (Batch upload)
• Tailored Club Member offers.
Hooplahoo – Proprietary and Confidential, Not for Distribution
• Fast & easy Consumer-Merchant communication• Click To Call• Click To SMS• Click To e-mail
• Check Offers• Make A Wish
Hooplahoo – Proprietary and Confidential, Not for Distribution
A Valuable Lead Generation Solution• Open & Free registration to all SMBs & consumers• Referral Program (Upgrades)
Hooplahoo – Proprietary and Confidential, Not for Distribution
Generate Online and Mobile Ad Revenues• Capitalize on existing SMB asset• Build In Advertising Real-Estate
Hooplahoo – Proprietary and Confidential, Not for Distribution
Utilizing Geographic Location to provide real consumer – Business Value
• Search For Local Venues & promotions• Turn by Turn Address Navigation• Offer alerts & notification.• Check-Ins • Advertising Segmentation
Location Based Services (LBS)
Hooplahoo – Proprietary and Confidential, Not for Distribution
• In-house games• Virtual Mega Mall• Zoox
• Offer Walls• Check Promotion• Earn Coins
• Virtual stores• Real Promotions
Hooplahoo – Proprietary and Confidential, Not for Distribution
• Open to 3rd Party game developers• Zynga• EA• Disney• Activision
• Published by Papaya
42% of social gamers said they’d be more motivated to play a game that offered them real rewards
Hooplahoo – Proprietary and Confidential, Not for Distribution
applying game design thinking to non-game applications
• FUN FUN FUN• Drive community engagement• Increase Usage• Promote Loyalty• Turn Virtual Window Shopping into Purchases
• Earn Coins• Unlock Badges• Level Up• Sponsored rewards
Hooplahoo – Proprietary and Confidential, Not for Distribution
Hooplahoo – Proprietary and Confidential, Not for Distribution
More Exciting Hoop Projects On the Way…• WishList App (Aug 2012)• Mobile Payments• Management App (Oct 2012)• Check-in Promotion (Nov 2012)
Hooplahoo – Proprietary and Confidential, Not for Distribution
Hooplahoo – Proprietary and Confidential, Not for Distribution
TECHNOLOGY
PHP APPLICATION - Zend framework. + PHP (with APC) + Apache (or Nginx + PHP-FPM + APC) - MySQL. - Rest APIs. - Sencha JS Framework / ExtJS for Widget - APACHE SOLR –search engine SECURITY - SSL Certificate for Smart Account and APIs services - SHA1 for all password’s users data
Hooplahoo – Proprietary and Confidential, Not for Distribution
Recommendation Note
CPU1 x Intel® Xeon Quad Core E5506 2.13Ghz 4MB L3 4.8GT/s
RAM 8GB4Gb for database, 4Gb for application
HDD3X Enterprise 500GB SATA 3Gb/s 7200 RPM 64MB
2 raid 1 (Mirroring)
1 for store daily backup
RAID Support Raid 0, 1, 5
NIC 2 x Gigabit Ethernet
OS Linux OS Support Installed CentOS 5.x
Power Supply2 x 460w Hot-Pluggable Redundant Power Supply
Rack 2U
Hooplahoo – Proprietary and Confidential, Not for Distribution