CCG Gallon Bottle Matrix 20101. New Bottle Design: Taller to improve shelf image vs competition

Improved handle design2. Bottle Strength: Thickness of 135 gram vs 120 gram -Top Load

of 90lbs.3. New Graphic Design: Commercial Strength Yellow Band4. Packaging Standardization: Consistent Packaging Design

Before After

2-8-2010

Ocean Cool

3-8-20104307 4373

CCG Gallon Bottle Matrix 2010

Before

4117

After

Transition Date

3-1-2010 3-1-2010 3-1-2010 4-1-2010

SKU 49634174 4209

CCG Gallon Bottle Matrix 2010

Before

6070

After

Transition Date

4-1-2010 4-1-2010 4-1-2010 5-1-2010

416649444940SKU

CCG Gallon Bottle Matrix 2010

Before

4950

After

Transition Date 5-1-2010 5-1-2010 4-1-2010

4949 6010

4950