Hero Project Report Final

7/24/2019 Hero Project Report Final

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A PROJECT REPORT

ON

A STUDY OF ADVERTISING AND SALES PROMOTION ACTIVITIES

FOR HERO TWO WHEELERS

BY

PRASHANT SONAR

HERO MOTOCORP LIMITED (PUNE)

UNDER THE GUIDANCE OF

PROF. B.S.HAMGI

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

In pa!"a# $%#$"#&'n! $ !' '*%"'&'n! $ !' a+a, $ !' P-!

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AC5NOWLEDGEMENT

It is really great opportunity for me to present this report of Project Work at Hero

MotoCop Limited. It is prepared in full of dedication, hard work application which

are !ital for achie!ing the assigned target.

Here, it is a special note to acknowledge the !alua"le contri"ution of those people

who helped me in project work. I would like to specifically e#press my sincere thanks

to my colleagues for theirs o!erwhelming support at Hero MotoCorp Ltd. $ %egional

&ffice ' Pune at !arious stages of my project.

I e#press sincere thanks to Mr. (ikram )ikekar, *sst. +eneral Manager for his

"oosting support and cooperation for completion of this project.

I would also like to e#press my sincere thanks to Mr. .C.(erma -Course coordinator

$ *Ms'I/M%0 and my internal guide Prof. /. . Hamgi, without whose guidance,

ideas and time to time help, this project could not ha!e "een completed. I would

ne!er get that e#hilarating sense of accomplishment without his guidance.

Last, "ut not least I would like to e#press my sincere gratitude to all the managers,

team mem"ers and whole staff of Hero MotoCorp Ltd. Pune and I/M% who pro!idedtheir kind cooperation during my project work.

P%*H*1) &1*%

P.+.2./.M. $ 3them.

%oll 1um"er4 56789:

I./.M.%., CHI1CHW*2, P;1 SUGGESTIONS

5. *d!ertisementFPromotion acti!ity is necessary for Hero twowheelers as no. of Models are increasing day "y day.

8. )(Cs are most effecti!e medium for Hero two wheelers as a

medium for ad!ertisement and promotions.

6. Local demos and displays are another "est option for promotion.

3. Mouth pu"licity is also important as most of the customer comes

with reference from their friendsFBamilies. %eferal scheme will

also help.

A. Printed ad!ertise is less e#pensi!e than )(C "ut does not play

much role. Local 2emos are more effecti!e than print ads.


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S%'-!"n-

5. )(C can "e utiliEed for "rand positioning and pu"licity.

8. +roup ad!ertisement can "e done. Like *d!ertisement for

cooters or ad!ertise for premium "ikes.

6.


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Cn/#%-"n

)his sur!ey was conducted to study ad!ertising and promotional

acti!ities for Hero two wheelers. Most of people recommend )(C as

"est medium for ad!ertisement. /ut considering cost of )(C and time

slots, another option comes is local demos and displays. )(C co!ers

mass customer "ase.


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LEARNING THROUGH PROJECT

Project work is an essential part of the Post +raduate 2iploma in /usiness

Management -P.+.2./.M.0 curriculum in I/M% -Institute of /usiness Management

%esearch0 Chinchwad, Pune. 2uring this Project Work, I could a"le to understand

practicalities of the learning. How the works are done in the real corporate F "usiness

worlds !iE a !iE management study. It is a great learning as well as e#periencing

process.

I was lucky enough to get in to my Project programmed at Hero MotoCorp Ltd. Pune

I achie!ed all the o"jecti!es, which I wanted to, achie!e in the duration of ProjectWork. )he "asic o"jecti!e of the Project was to find new "usiness opportunities for

our company to get incremental "usiness in todays economic recession. Moreo!er,

another o"jecti!e was to enhance my managerial skills.

*nd I trust I got succeed in achie!ing all these o"jecti!es.

*fter my Project Work, our management decided to adopt the same strategy as

concluded "y me after my e#ploratory research which ga!e me full satisfaction and

confidence for my work done.


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Cn!"9%!"n ! !' an"@a!"n

5. Hero Motocorp can choose the appropriate mode of promotion "ased

on the market.

8. Local 2emos and display can "e impro!ed in terms of Nuality and

Duantity so that understanding regarding product will impro!e and it will

capture more share of mind.

6. Cost effecti!e mode of promotion will help to reduce the promotional

cost.


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ANNE6URE

Nuestionnaire

1ame4 OOOOOO.. Mo"ile4 OOOOOO.

*ddress4 OOOOOO

&ccupation4 ' tudent '+o!t.


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%eferred /ooks4'

Principles of Marketing' Philips otler

Marketing %esearch'+.C /eri

WEBSITES8?

WWW. Heromotorcorp.com

WWW.)imesdri!e.com

Va"%- &aa@"n'- -%/ a-

&!erdri!e

Wheelocity

*uto"han
http://www.timesdrive.com/http://www.timesdrive.com/

Hero Project Report Final

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