Hero Honda Final

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    WORKING CAPITAL MANAGEMENT OF

    HERO MOTOR CORPORATION

    Rajesh Saha (U409024)

    Rabi Narayan Mohanty (U409023)

    Hitanshu Sahu (U409009)

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    WORKING CAPITAL CONSTITUENTS:

    HERO HONDA MOTORS LTD

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    Negativeworking

    capital

    The working capital of the company is negative

    Current liabilities of the company are more than the currentassets of the company.

    The reason behind this is that at any given point of time theamount blocked in creditors is more than the amount blocked in

    its current assets, mainly in the inventory cash and debtors.

    No shortterm bankborrowings

    There are no short term bank borrowings taken by thecompany to finance the current assets of the company.

    Current assets of the company are finance by the creditdeferral toward its creditors.

    Lowercurrent ratio

    The current ratio of the company is very low which indicates

    that the company is following aggressive policy. Under this policy the company does not have the short term

    liquidity but the amount blocked in the net working capital iszero which gives the company more profitability.

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    USE OF INVENTORY CONTROL TECHNIQUE

    JUST IN TIME - control inventory onthe shop floors.

    Using JIT, company are able to reduce the handling cost which meanswhen the raw materials are needed for the input at that time only theinventory are brought down on the job floor.

    supply chain management system , companydirectly send finished goods to the customers so

    again it reduces the handling cost of the finishedgoods.

    Using supply chain management system, thecompany also reduces the time of converting raw material intofinished goods and then selling it to end customers.

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    DEBTORS - DEALERS Company uses focused system called DEALERS MANAGEMENT

    SYSTEM, and this is an online network system through which the

    company is directly related to their dealers all over the INDIA.

    For example when any dealers are in shortage of the products thenthe demand is directly sent to the company so the time gap is

    reduced in placing the order and then receiving the order. DMS

    system also helps in receiving the money from debtors on time, as

    debtors get aware when they have to pay to the company and it also

    helps in determining the discounts availed in different order of lots of

    goods.

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    USE OF CREDIT DEFERRAL POLICY AS FINANCINGALTERNATIVE AND ALSO BANK CREDIT Many companies finance their working capital by the

    deferral policy of credit or by bank credit. Using deferral

    policy many companies are able to manage their working

    capital at very low cost. Use of bank credit is very old

    system but thing which matters is how they use their credit

    system in managing working capital. Companies try to pay

    their debts as late as possible through which they can use

    their credit period in managing working capital which also

    not affects their goodwill in the industry.

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    DECENTRALISED CASH

    MANAGEMENT SYSTEMCollection of money from dealers or other debtors is a big

    problem for the company these days in any industry. In the

    last two years many companies have decentralized their

    system in collecting the cash from the debtors. By this

    system many companies have reduced their cost of

    collection from their debtors and even they have increased

    the working capital of the company.

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    OPERATING CYCLE ANALYSIS

    FINANCIAL ANALYSIS

    There has been a constant decline in the raw materials

    conversion period, predominantly due to :-

    1) Good vendor management system

    2) Just in time ( JIT )

    3) E-Kanban system

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    Work in process conversion period

    Hero Honda has a low WIP Conversion period of .72 days

    due to its high technological know how as it has acollaboration with the Honda company, Japan.

    Their operational efficiency and their e-kanban system is inplace.

    They use the JIT system and all this decreases their WIP conversionperiod.

    OUTCOMEThere has been an increase of 11.2% in the sales of hero Honda but the overallfigure has changed from 3000751 to 3336756 so the absolute figure is very large so

    to change the work in process into finished goods at a fast pace was veryimportant in case of hero Honda.

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    In the case of hero Honda ltd theFGCP is 2.4 which is vey less ascompared to the industry. The

    reasons are their betterrelationship with their dealers,better network and the CRM andSCM in place.

    Finished goodsconversion period

    The trend is the same across all thecompanies as there has been a suddenincrease in the prices of raw materials(steel, nickel and aluminium ) and thats

    why the receivables are increasingthroughout the industry. As they want tohave better relationship with theircreditors.

    Debtorsconversion period

    The hero Honda is cashingon the better relationshipwith their suppliers and the

    cash discount they give, theyare capitalizing on that.

    Creditors deferralperiod

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    RATIO ANALYSIS Current ratio and quick ratio: it is the ratio of the current

    assets to current liabilities.

    In the case of Hero Honda it is low, showing the aggressive

    polices the Hero Honda is following and the same case is

    with the Bajaj but in case of TVS it is increasing as they

    have a conservative approach.

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    Inventory turnover In the case of Hero Honda we see a gradual increase in the

    inventory turnover

    Better percentage increase in the sales of Hero Honda and

    also the raw material costs as a percentage of total sales

    increase from 69.5% to 72.5% i.e. a increase of 3%.

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    Inventory Holding PeriodThere has been a constant decline in hero Honda. As their

    conversion of inventory is better because of their efficient

    operations and their JIT and SAP in place whereas in case

    of TVS it is increasing because they have a conservative

    approach and they keep a high level of safety stock.

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    Debtors turnoverLast three years trend depicts decreasing statistics as Hero

    Honda has dealer management system where they sell their

    product to the dealers and then the dealers sell it to the

    consumers.

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    Current assets to fixed assets ratio This shows what kind of policy we are following a high ratio

    shows conservative approach whereas a low ratio shows

    aggressive approach

    Hero Honda and Bajaj auto ltd. have high ratio: A

    aggressive approach

    whereas in TVS have low ratio: A conservative approach.

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    VENDOR MANAGEMENT

    SYSTEMIt is information technology method which supports theprocess and management of acquiring the inputs or rawmaterials from the suppliers.

    Tasks associated with vendor management are: Managing suppliers performance Negotiating with the suppliers Obtaining and evaluating quotes from suppliersThe performance of supply management departments andsupply management professionals is commonly measuredin terms of amount of money saved for the organization.

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    JUST IN TIMEIt is an integrated set of activities designed to achieve high-

    volume production using minimal inventories of raw

    materials that arrive at the workstations exactly when they

    are needed. JIT helps in avoiding waste, machine

    downtime and it also keeps proper check on the quality

    aspect of the inventory.

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    ERP is software which integrates thedifferent functions in the organizations.It eliminates the need to obtain differentapplications for each of the businessneeds.

    ENTERPRISERESOURCEPLANNING:

    it is a technique in which the idea is toapply a total systems approach tomanaging the entire flow of information,materials, and services from rawmaterials suppliers through factories andwarehouses to the end customers.

    SUPPLY CHAINMANAGEMENT:

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    DEALERSHIP MANAGEMENT

    SYSTEMThis is a program which manages the entire dealer of the

    company which improves the communication level

    between dealers and the company and it also reduces the

    cost of handling them

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    IMPLICATIONS IN THE COMPANY

    IT has a direct online network with its suppliers to ensure a seamless flow ofparts from vendors to its units. Through vendors management system HERO has

    reduces it manufacturing and processing cost from to 1.74% to 1.64%.

    To improve the efficiency and inventory cost, it is also using the concept of JUSTIN TIME beyond the shop floors.

    With the help of vendors management HERO uses only the required inventories which is tobe processed as to avoid the inventory cost on the shop floors. Through this concept the raw

    materials can be properly checked on the aspect of quality the company is also able toreduce the handling cost of inventory on the job floor.

    The implications of vendor management system in HERO, has increased the total numbersof vendors to 135 from 46 and in the same time the ordering cost and handling cost have

    also decreased which in the end affecting the companys working capital. The companyplaces online order to the suppliers which is reducing the time gap taken in supply of rawmaterials.

    HERO also uses the enterprise resource planning which is SAPR/3 through which it is ableto integrate its different functions inside the organization. Using the ERP System, Honda

    was easily able to implement the new system of VAT when it was implemented by Haryanagovernment, without much investment in its financial system.