HELLO.

CURIOSITY“The cure for boredom is curiosity. There is

no cure for curiosity.”-Dorothy Parker

HIRINGGetting the right people in the door

INTERNAL STRUCTUREGetting them to stay

HIRE PEOPLE WHO ARE

CREATIVEWILLING

ANALYTICALLOGICAL

RESOURCEFULCURIOUS

HIRE PEOPLE WHO CAN

UNDERSTAND AND WRITE FOR SEO

UNDERSTAND CMSs + DATABASES

GRASP WEB INFRASTRUCTURE

SCOPE AND MANAGE PROJECTS

EXTEND THEIR PERSONALITY ONLINE

SEO

Everyone - from editors to publicists - need to understand how SEO

works and how the information they create establishes a book’s life

online.

MAKING SPACE

Giving them the pay they deserveGiving them the right boss

Giving them the correct positionGiving them an accurate title

Putting them in the right departmentBuilding a system to support them

MAKING SPACE

Focus on integration of specialists within the company

Holistic digital integration is still an ideal

Take responsibility for using the right vocabulary.

QUICK RULES

Digital is not an advanced form of traditional roles.

QUICK RULES

CULTURAL CHANGE

Consider that you:...don’t know everything that’s possible.

....don’t know the answer already....don’t have to supply the solution.

...are potentially limiting the company’s success by restricting your plans to what you know.

CURIOSITY

You have to want to know the answers, and really want to learn new things.

You have to have a serious appetite to make a difference.

KEEP MOVING FORWARD

“Around here, however, we don’t look backwards for very long. We keep moving

forward, opening up new doors, and doing new things because we’re curious, and curiosity

keeps leading us down new paths.”-Walt Disney

MARISSA HUSSEY /marissa_hussey

/rissavello

/marissaavello